Oxford Partnership
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About Oxford Partnership
Oxford Partnership in a Nutshell
Formed in 1990, with 20 employees, the Oxford Partnership works collaboratively with long-term clients to provide the most accurate, exceptional-value data available to the food and beverage market.
Its key product, Market Watch, is a dynamic database which fuses information from a range of data sources. This holistic approach facilitates the measurement and weekly trending of the food and beverage market, including key outlet level metrics over time: from outlet type and key venue attributes to consumer behaviour and sentiment - including how busy an outlet is through the week, length of consumer stay, and how consumers rate and feel about service and value.
Data Offering
Outlet Targeting Software (OTS) captures a snapshot of retail business e.g. Name, Address, Opening Hours, Shopper Dwell Time, Occupancy % 24/7 and Review Score. It also includes retail offer e.g. menus, promotions, and facilities - along with Flags from outlet’s online profile. OTS can be utilised to create bespoke customer segmentation models.
Market Watch, is the dynamic delivery of the above data-points on a weekly basis - all at outlet level - enabling clients to trend performance.
Use Cases
Accurate mapping of the food and beverage market to help clients understand the licensed universe
Mapping client’s customer base to help them profile and understand much more about their own customers - facilitating improved acquisition and retention strategies
Helping suppliers to the licensed on-trade with tenders to Operators, providing insight across a number of metrics
Bespoke segmentation models - helping clients develop customer cluster based on reality that, ultimately, enable better, more informed sales and marketing decisions
Data Sources & Collection
Oxford Partnership data is collected from multiple online sources and data sharing agreements with clients, not limited to: Google, Trip Advisor, Facebook Business Pages, What Pub, Time Out, Match Pint
Key Differentiators
Oxford Partnership offers a full range of trended-data trackers for strategic insight and action through its Outlet Targeting and Market Watch service. From draught throughputs measured by hour, by day, to comprehensive outlet diagnostics. Grounded in robust, outlet-level inputs, Oxford Partnership’s cutting-edge software interfaces enrich the base data to provide clients with real-time market intelligence which actively helps drive growth.
Offering bespoke reporting to reflect individual needs – including mapping findings to clients’ own distribution bases – all Oxford Partnership outputs utilise unique, dynamic data to generate actionable insights which keep users one step ahead of competitors.
Frequently asked questions about Oxford Partnership
What does Oxford Partnership do?
We provide world class insight to suppliers and operators within the hospitality sector – powered by dynamic, fresh data – driving better, more informed sales and marketing decisions.
How much does Oxford Partnership cost?
The supported pricing models for Oxford Partnership’s data are available by getting in contact with them via Datarade. Get talking to a member of the Oxford Partnership team to receive custom pricing options, information about data subscription fees, and quotes for Oxford Partnership’s data offering tailored to your use case.
What kind of data does Oxford Partnership have?
Business Listings Data, Consumer Review Data, Retail Data, Retail Store Data, and B2B Transaction Data
What data does Oxford Partnership offer?
Outlet Targeting Software (OTS) captures a snapshot of retail business e.g. Name, Address, Opening Hours, Shopper Dwell Time, Occupancy % 24/7 and Review Score. It also includes retail offer e.g. menus, promotions, and facilities - along with Flags from outlet’s online profile. OTS can be utilised to create bespoke customer segmentation models. Market Watch, is the dynamic delivery of the above data-points on a weekly basis - all at outlet level - enabling clients to trend performance.
How does Oxford Partnership collect data?
Oxford Partnership data is collected from multiple online sources and data sharing agreements with clients, not limited to: Google, Trip Advisor, Facebook Business Pages, What Pub, Time Out, Match Pint
What are the best use cases for Oxford Partnership’s data?
Accurate mapping of the food and beverage market to help clients understand the licensed universe Mapping client’s customer base to help them profile and understand much more about their own customers - facilitating improved acquisition and retention strategies Helping suppliers to the licensed on-trade with tenders to Operators, providing insight across a number of metrics Bespoke segmentation models - helping clients develop customer cluster based on reality that, ultimately, enable better, more informed sales and marketing decisions