Oxford Partnership

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Competitive Advantages

Real-time
Market measurement, 24/7
Granular
Outlet level data
Depth
Multiple data points
Coverage
Worldwide

About Oxford Partnership

Oxford Partnership in a Nutshell

Formed in 1990, with 20 employees, the Oxford Partnership works collaboratively with long-term clients to provide the most accurate, exceptional-value data available to the food and beverage market.

Its key product, Market Watch, is a dynamic database which fuses information from a range of data sources. This holistic approach facilitates the measurement and weekly trending of the food and beverage market, including key outlet level metrics over time: from outlet type and key venue attributes to consumer behaviour and sentiment - including how busy an outlet is through the week, length of consumer stay, and how consumers rate and feel about service and value.

Headquarter
United Kingdom

Data Offering

Outlet Targeting Software (OTS) captures a snapshot of retail business e.g. Name, Address, Opening Hours, Shopper Dwell Time, Occupancy % 24/7 and Review Score. It also includes retail offer e.g. menus, promotions, and facilities - along with Flags from outlet’s online profile. OTS can be utilised to create bespoke customer segmentation models.
Market Watch, is the dynamic delivery of the above data-points on a weekly basis - all at outlet level - enabling clients to trend performance.

Pricing

  • One-off purchase
  • Monthly license
  • Yearly license

Use Cases

Accurate mapping of the food and beverage market to help clients understand the licensed universe

Mapping client’s customer base to help them profile and understand much more about their own customers - facilitating improved acquisition and retention strategies

Helping suppliers to the licensed on-trade with tenders to Operators, providing insight across a number of metrics

Bespoke segmentation models - helping clients develop customer cluster based on reality that, ultimately, enable better, more informed sales and marketing decisions

Account Profiling B2B Marketing
B2B Sales
Benchmarking
Customer Insights
Footfall Analytics
Footfall Measurement
Market Intelligence
market mapping
Sales Planning

Geo Coverage

Asia (1)
Japan
Europe (51)
Åland Islands
Albania
Andorra
Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
Germany
Gibraltar
Greece
Guernsey
Holy See
Hungary
Iceland
Ireland
Isle of Man
Italy
Jersey
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia (the former Yugoslav Republic of)
Malta
Moldova (Republic of)
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russian Federation
San Marino
Serbia
Slovakia
Slovenia
Spain
Svalbard and Jan Mayen
Sweden
Switzerland
Ukraine
United Kingdom
North America (13)
Belize
Bermuda
Canada
Costa Rica
El Salvador
Greenland
Guatemala
Honduras
Mexico
Nicaragua
Panama
Saint Pierre and Miquelon
United States of America

Data Sources & Collection

Oxford Partnership data is collected from multiple online sources and data sharing agreements with clients, not limited to: Google, Trip Advisor, Facebook Business Pages, What Pub, Time Out, Match Pint

Key Differentiators

Oxford Partnership offers a full range of trended-data trackers for strategic insight and action through its Outlet Targeting and Market Watch service. From draught throughputs measured by hour, by day, to comprehensive outlet diagnostics. Grounded in robust, outlet-level inputs, Oxford Partnership’s cutting-edge software interfaces enrich the base data to provide clients with real-time market intelligence which actively helps drive growth.

Offering bespoke reporting to reflect individual needs – including mapping findings to clients’ own distribution bases – all Oxford Partnership outputs utilise unique, dynamic data to generate actionable insights which keep users one step ahead of competitors.

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Frequently asked questions about Oxford Partnership

What does Oxford Partnership do?

We provide world class insight to suppliers and operators within the hospitality sector – powered by dynamic, fresh data – driving better, more informed sales and marketing decisions.

What kind of data does Oxford Partnership have?

B2B Transaction Data, Consumer Review Data , Business Listings Data, Retail Store Data, and Retail Market Data

What data does Oxford Partnership offer?

Outlet Targeting Software (OTS) captures a snapshot of retail business e.g. Name, Address, Opening Hours, Shopper Dwell Time, Occupancy % 24/7 and Review Score. It also includes retail offer e.g. menus, promotions, and facilities - along with Flags from outlet’s online profile. OTS can be utilised to create bespoke customer segmentation models. Market Watch, is the dynamic delivery of the above data-points on a weekly basis - all at outlet level - enabling clients to trend performance.

How does Oxford Partnership collect data?

Oxford Partnership data is collected from multiple online sources and data sharing agreements with clients, not limited to: Google, Trip Advisor, Facebook Business Pages, What Pub, Time Out, Match Pint

What are the best use cases for Oxford Partnership’s data?

Accurate mapping of the food and beverage market to help clients understand the licensed universe Mapping client’s customer base to help them profile and understand much more about their own customers - facilitating improved acquisition and retention strategies Helping suppliers to the licensed on-trade with tenders to Operators, providing insight across a number of metrics Bespoke segmentation models - helping clients develop customer cluster based on reality that, ultimately, enable better, more informed sales and marketing decisions

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