Oxford Partnership

Outlet Targeting Software (OTS) captures a snapshot of retail business e.g. Name, Address, Opening Hours, Shopper Dwell Time, Occupancy % 24/7 and Review Score. It also includes retail offer e.g. menus, promotions, and facilities - along with Flags from outlet’s online profile. OTS can be utilised to create bespoke customer segmentation models.
Market Watch, is the dynamic delivery of the above data-points on a weekly basis - all at outlet level - enabling clients to trend performance.

• One-off purchase
• Monthly license
• Yearly license

Accurate mapping of the food and beverage market to help clients understand the licensed universe

Mapping client’s customer base to help them profile and understand much more about their own customers - facilitating improved acquisition and retention strategies

Helping suppliers to the licensed on-trade with tenders to Operators, providing insight across a number of metrics

Bespoke segmentation models - helping clients develop customer cluster based on reality that, ultimately, enable better, more informed sales and marketing decisions

Oxford Partnership data is collected from multiple online sources and data sharing agreements with clients, not limited to: Google, Trip Advisor, Facebook Business Pages, What Pub, Time Out, Match Pint

Oxford Partnership offers a full range of trended-data trackers for strategic insight and action through its Outlet Targeting and Market Watch service. From draught throughputs measured by hour, by day, to comprehensive outlet diagnostics. Grounded in robust, outlet-level inputs, Oxford Partnership’s cutting-edge software interfaces enrich the base data to provide clients with real-time market intelligence which actively helps drive growth.

Offering bespoke reporting to reflect individual needs – including mapping findings to clients’ own distribution bases – all Oxford Partnership outputs utilise unique, dynamic data to generate actionable insights which keep users one step ahead of competitors.