PlaceIQ
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About PlaceIQ
PlaceIQ in a Nutshell
PlaceIQ is a data provider offering Consumer Behavior Data, Location Data, Mobile App Usage Data, Mobile Audience Data, and Mobile Location Data. They are headquartered in United States of America.
- Headquarter
- United States of America
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Pricing
PlaceIQ has not published pricing information for their data services. This is common practice for data vendors and providers. Contact PlaceIQ to obtain current pricing.
Use Cases
Marketers across industries work with PlaceIQ for resonant marketing campaigns, increased audience intelligence, and real-world measurement.
The range of valuable applications is extensive, and is often customized for the specific needs of a marketing campaign. Some of the most common use cases where PlaceIQ location data has delivered high ROI impact include:
- REACH BRAND LOYALISTS — Understand and reach lapsed and loyal customers by analyzing visitation behaviors like frequency and recency
- REACH COMPETITIVE AUDIENCES – Understand and reach your competitor’s customers based upon visitation patterns to competitive locations
- REACH LIFESTYLE AUDIENCES — Deliver specific messages to lifestyle-based audiences curated on their visitation and movement behaviors, such as frequent travelers, sports enthusiasts, commuters, frequent retail shopper, and more.
- REACH JOURNEY AUDIENCES — Determine which audiences regularly commute or drive-by specific locations
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Frequently asked questions about PlaceIQ
What does PlaceIQ do?
PlaceIQ is a data provider offering Consumer Behavior Data, Location Data, Mobile App Usage Data, Mobile Audience Data, and Mobile Location Data. They are headquartered in United States of America.
What kind of data does PlaceIQ have?
Consumer Behavior Data, Location Data, Mobile App Usage Data, Mobile Audience Data, and Mobile Location Data
What are the best use cases for PlaceIQ’s data?
Marketers across industries work with PlaceIQ for resonant marketing campaigns, increased audience intelligence, and real-world measurement. The range of valuable applications is extensive, and is often customized for the specific needs of a marketing campaign. Some of the most common use cases where PlaceIQ location data has delivered high ROI impact include: REACH BRAND LOYALISTS — Understand and reach lapsed and loyal customers by analyzing visitation behaviors like frequency and recency REACH COMPETITIVE AUDIENCES – Understand and reach your competitor’s customers based upon visitation patterns to competitive locations REACH LIFESTYLE AUDIENCES — Deliver specific messages to lifestyle-based audiences curated on their visitation and movement behaviors, such as frequent travelers, sports enthusiasts, commuters, frequent retail shopper, and more. REACH JOURNEY AUDIENCES — Determine which audiences regularly commute or drive-by specific locations
What platforms is PlaceIQ integrated with?
The Trade Desk, adelphic, Adobe Audience Manager, Salesforce Audience Studio (fka Krux DMP), Oracle Data Marketplace (BlueKai), PushSpring Audience Marketplace, AWS Data Exchange, and Snowflake Data Marketplace