PlaceIQ
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About PlaceIQ
PlaceIQ in a Nutshell
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics and insights.
An early industry pioneer, PlaceIQ has become the standard for fueling better decisions for marketers, analysts and publishers through powerful location-based consumer insights, real-world measurement and attribution.
With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI, and applying insights that drive intelligent marketing and successful business outcomes.
Data Offering
Featured in
Use Cases
Marketers across industries work with PlaceIQ for resonant marketing campaigns, increased audience intelligence, and real-world measurement.
The range of valuable applications is extensive, and is often customized for the specific needs of a marketing campaign. Some of the most common use cases where PlaceIQ location data has delivered high ROI impact include:
- REACH BRAND LOYALISTS — Understand and reach lapsed and loyal customers by analyzing visitation behaviors like frequency and recency
- REACH COMPETITIVE AUDIENCES – Understand and reach your competitor’s customers based upon visitation patterns to competitive locations
- REACH LIFESTYLE AUDIENCES — Deliver specific messages to lifestyle-based audiences curated on their visitation and movement behaviors, such as frequent travelers, sports enthusiasts, commuters, frequent retail shopper, and more.
- REACH JOURNEY AUDIENCES — Determine which audiences regularly commute or drive-by specific locations
Certifications & Associations
Data Sources & Collection
Unprecedented Movement Data at Scale: PlaceIQ builds audience profiles based upon observed location signals from 100+ million consumers in the United States. With unmatched scale, diversity and density of the highest quality movement data, PlaceIQ enables marketers to unlock a transformational view of the real-world consumer journey – including frequency and sequence of key behaviors. Proprietary Data Cleansing Process: Incoming data is filtered through a robust, proprietary data cleansing process we call Darwin, where good location data is identified, and fraudulent data is discarded. This process ensures that PlaceIQ’s data reflects real audiences and real human movement patterns. Hand-Verified Locations: PlaceIQ has built a geo-spatial foundation to accurately define where locations are, and understand the users that visit those locations. To confirm where a target location truly exists, PlaceIQ has created hand-drawn and human verified polygons. A polygon outlines the perimeter of a location (e.g. the rooftop outline of a building, or the borders of a public park). This method leads to higher accuracy and precision than other commonly used methods, such as geo-fencing. Next-Level Measurement & Analytics: PlaceIQ’s measurement metric, Place Visit Rate, enables marketers to measure the effectiveness of advertising through visitation patterns. PlaceIQ can also provide detailed analytic reports regarding audience profiles, key behaviors, share of visit, competitive analysis, and more.
Key Differentiators
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with ready-to-use location data, analytics, and insights. As an early industry pioneer, PlaceIQ has become the standard for fueling better marketing and business decisions for marketers, analysts, and publishers through powerful location-based consumer insights and real-world measurement and attribution. PlaceIQ’s technology offerings transform mobile location and movement data into marketing tools that, for the first time, accurately and reliably join online and offline activities. With PlaceIQ, companies can finally uncover opportunities within the consumer journey never available to them before. Companies can learn about, and connect with, location aware audiences, measuring real-world ROI, driving intelligent marketing decisions, and achieving successful business outcomes.
Data Privacy
PlaceIQ’s business is focused on the consumer activities and locations within the US and does not do business in the EEA/EU. PlaceIQ does not collect or process data about people who are in the EEA/EU.
Integrations
Frequently asked questions about PlaceIQ
What does PlaceIQ do?
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions for marketers, analysts and publishers through powerful location-based consumer insights, real-world measurement and attribution. With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI, and applying insights that drive intelligent marketing and successful business outcomes.
How much does PlaceIQ cost?
The supported pricing models for PlaceIQ’s data are available by getting in contact with them via Datarade. Get talking to a member of the PlaceIQ team to receive custom pricing options, information about data subscription fees, and quotes for PlaceIQ’s data offering tailored to your use case.
What kind of data does PlaceIQ have?
Location Data, Consumer Behavior Data, Audience Data, App Usage Data, and Mobile Location Data
How does PlaceIQ collect data?
Unprecedented Movement Data at Scale: PlaceIQ builds audience profiles based upon observed location signals from 100+ million consumers in the United States. With unmatched scale, diversity and density of the highest quality movement data, PlaceIQ enables marketers to unlock a transformational view of the real-world consumer journey – including frequency and sequence of key behaviors. Proprietary Data Cleansing Process: Incoming data is filtered through a robust, proprietary data cleansing process we call Darwin, where good location data is identified, and fraudulent data is discarded. This process ensures that PlaceIQ’s data reflects real audiences and real human movement patterns. Hand-Verified Locations: PlaceIQ has built a geo-spatial foundation to accurately define where locations are, and understand the users that visit those locations. To confirm where a target location truly exists, PlaceIQ has created hand-drawn and human verified polygons. A polygon outlines the perimeter of a location (e.g. the rooftop outline of a building, or the borders of a public park). This method leads to higher accuracy and precision than other commonly used methods, such as geo-fencing. Next-Level Measurement & Analytics: PlaceIQ’s measurement metric, Place Visit Rate, enables marketers to measure the effectiveness of advertising through visitation patterns. PlaceIQ can also provide detailed analytic reports regarding audience profiles, key behaviors, share of visit, competitive analysis, and more.
What’s PlaceIQ’s data privacy policy?
PlaceIQ’s business is focused on the consumer activities and locations within the US and does not do business in the EEA/EU. PlaceIQ does not collect or process data about people who are in the EEA/EU.
What are the best use cases for PlaceIQ’s data?
Marketers across industries work with PlaceIQ for resonant marketing campaigns, increased audience intelligence, and real-world measurement. The range of valuable applications is extensive, and is often customized for the specific needs of a marketing campaign. Some of the most common use cases where PlaceIQ location data has delivered high ROI impact include: REACH BRAND LOYALISTS — Understand and reach lapsed and loyal customers by analyzing visitation behaviors like frequency and recency REACH COMPETITIVE AUDIENCES – Understand and reach your competitor’s customers based upon visitation patterns to competitive locations REACH LIFESTYLE AUDIENCES — Deliver specific messages to lifestyle-based audiences curated on their visitation and movement behaviors, such as frequent travelers, sports enthusiasts, commuters, frequent retail shopper, and more. REACH JOURNEY AUDIENCES — Determine which audiences regularly commute or drive-by specific locations
What platforms is PlaceIQ integrated with?
The Trade Desk, adelphic, Adobe Audience Manager, Salesforce Audience Studio (fka Krux DMP), Oracle Data Marketplace (BlueKai), PushSpring Audience Marketplace, AWS Data Exchange, and Snowflake Data Marketplace