PlaceIQ
- Overview
- Data Pricing
- Data Reviews
- Competitors
- Learn More
- Overview
- Data Pricing
- Data Reviews
- Competitors
- Learn More
PlaceIQ Pricing & Cost
PlaceIQ has not published pricing information for their data services. This is common practice for data vendors and providers. Contact PlaceIQ to obtain current pricing.
PlaceIQ Reviews
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PlaceIQ Competitors & Alternatives
Unacast
Leveraging geolocation data for Airport Planning. We provided a strong and successful case for adding flights to a medium sized airport. Two airlines added flights following the analysis. The successful pilot is being turned into a tool for airport administrators. In the tool, managers can see the origins and end destinations of travelers flowing through their terminals. They can also identify volume and type of leakage to other transportation terminals - both alternate airports and other modes of travel like bus and train. Gravy Analytics' data product showing visitations was optimal for this use case.
Factori
Mobility data was used to track where people flock during quarantine, and to understand how people moved out of the urban centers and to the provinces. Might also be used for retail clients to understand what adjustments are needed to adapt better to the situation.
MFour
Echo Analytics
The recent webinar by Echo on their data collection process was excellent, very well explained and lucid. I understood how complex the process is to clean the data. Their product is a really interesting one.
About PlaceIQ
PlaceIQ in a Nutshell
PlaceIQ is a data provider offering Location Data, Consumer Behavior Data, Audience Data, App Usage Data, and Mobile Location Data. They are headquartered in United States of America.
Data Offering
Use Cases
Marketers across industries work with PlaceIQ for resonant marketing campaigns, increased audience intelligence, and real-world measurement.
The range of valuable applications is extensive, and is often customized for the specific needs of a marketing campaign. Some of the most common use cases where PlaceIQ location data has delivered high ROI impact include:
- REACH BRAND LOYALISTS — Understand and reach lapsed and loyal customers by analyzing visitation behaviors like frequency and recency
- REACH COMPETITIVE AUDIENCES – Understand and reach your competitor’s customers based upon visitation patterns to competitive locations
- REACH LIFESTYLE AUDIENCES — Deliver specific messages to lifestyle-based audiences curated on their visitation and movement behaviors, such as frequent travelers, sports enthusiasts, commuters, frequent retail shopper, and more.
- REACH JOURNEY AUDIENCES — Determine which audiences regularly commute or drive-by specific locations
Certifications & Associations
Integrations
Frequently asked questions about PlaceIQ
What does PlaceIQ do?
PlaceIQ is a data provider offering Location Data, Consumer Behavior Data, Audience Data, App Usage Data, and Mobile Location Data. They are headquartered in United States of America.
What kind of data does PlaceIQ have?
Location Data, Consumer Behavior Data, Audience Data, App Usage Data, and Mobile Location Data
What are the best use cases for PlaceIQ’s data?
Marketers across industries work with PlaceIQ for resonant marketing campaigns, increased audience intelligence, and real-world measurement. The range of valuable applications is extensive, and is often customized for the specific needs of a marketing campaign. Some of the most common use cases where PlaceIQ location data has delivered high ROI impact include: REACH BRAND LOYALISTS — Understand and reach lapsed and loyal customers by analyzing visitation behaviors like frequency and recency REACH COMPETITIVE AUDIENCES – Understand and reach your competitor’s customers based upon visitation patterns to competitive locations REACH LIFESTYLE AUDIENCES — Deliver specific messages to lifestyle-based audiences curated on their visitation and movement behaviors, such as frequent travelers, sports enthusiasts, commuters, frequent retail shopper, and more. REACH JOURNEY AUDIENCES — Determine which audiences regularly commute or drive-by specific locations
What platforms is PlaceIQ integrated with?
The Trade Desk, adelphic, Adobe Audience Manager, Salesforce Audience Studio (fka Krux DMP), Oracle Data Marketplace (BlueKai), PushSpring Audience Marketplace, AWS Data Exchange, and Snowflake Data Marketplace