Semcasting
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About Semcasting
Semcasting in a Nutshell
Semcasting is a data provider offering Location Data, Identity Graph Data, and IP Address Data. They are headquartered in United States of America.
Data Offering
Use Cases
- IP Targeting: enables brands and agencies to identify qualified households and businesses based on Internet protocol addresses, a technically-superior method for reaching specific customers at scale than traditional cookie-based targeting.
- Big Data & Look-alike Modeling: expands audience reach by using Semcasting’s patented analytics to build larger qualified audiences based on your customer CRM targets and Impressions data.
- Mobile Targeting & Mobile Geofencing: transparently pinpoints and links audiences to homes, schools, and businesses, serving customized advertising based on audience attributes and current behavior.
- Digital Attribution & Closed-Loop Analytics: provides deeper insight into your audience targeting efforts by connecting online and offline activity. “If you can’t measure it, you can’t manage it”; audience match-backs and closed-loop analytics ensures accuracy and better forecasting.
Integrations
Frequently asked questions about Semcasting
What does Semcasting do?
Semcasting is a data provider offering Location Data, Identity Graph Data, and IP Address Data. They are headquartered in United States of America.
What kind of data does Semcasting have?
Location Data, Identity Graph Data, and IP Address Data
What are the best use cases for Semcasting’s data?
IP Targeting: enables brands and agencies to identify qualified households and businesses based on Internet protocol addresses, a technically-superior method for reaching specific customers at scale than traditional cookie-based targeting. Big Data & Look-alike Modeling: expands audience reach by using Semcasting’s patented analytics to build larger qualified audiences based on your customer CRM targets and Impressions data. Mobile Targeting & Mobile Geofencing: transparently pinpoints and links audiences to homes, schools, and businesses, serving customized advertising based on audience attributes and current behavior. Digital Attribution & Closed-Loop Analytics: provides deeper insight into your audience targeting efforts by connecting online and offline activity. “If you can’t measure it, you can’t manage it”; audience match-backs and closed-loop analytics ensures accuracy and better forecasting.
What platforms is Semcasting integrated with?
The Trade Desk