Logo of Sirdata data provider.

Data Offering

Sirdata is a self-service, third party data-collecting platform that specializes in the collection of behavioural data, predictive targeting and selling of audience segments. Sirdata enables publishers to increase their income by taking advantage of Web users’ digital imprints including behaviours, interests and habits, and advertisers to provide targeted and relevant advertisements to their consumers.

Data Categories

Demographic Data In-market & Intent Data Interest Data Location Data Behavioral Data Consumer Lifestyle Data Web Data Semantic Website Data Social Media Data Retail Data Audience Data Automotive Data

Data Sources

Sirdata currently collects online data in eight countries (Brazil, Canada, France, Germany, Italy, Spain, UK and the U.S.). The company collects anonymous data from mid-range publishers. The primary goal is to capitalize on the data collection of publishers that attract 10,000 through 400,000 monthly unique visitors. Using publisher’s tags, the scoring system allows Sirdata to track their data, and make key matches to anticipate the actions and intentions of purchasing online.

Use Cases

SirData provides data that its advertising partners and clients can use to deliver targeted messaging to the appropriate population, and create strategic marketing and advertising campaigns across RTB platforms. There are over 350 categories of data segments that can be used for:

  • (P)re-targeting
  • Re-targeting
  • The “Look-alike”
  • The “Act-alike”

Countries

Americas (3)
Brazil
Canada
United States of ...
Europe (5)
France
Germany
Italy
Spain
United Kingdom

Delivery

Transfer methods 4/6

Cloud Storage, SFTP, API (pull), API (push)

Data formats 5/5

JSON, XML, CSV, Raw, XLS

Privacy

Privacy Considerations

Certifications

Logo of IAB Europe GDPR Transparency & Consent Framework certification.

IAB Europe GDPR Transparency & Consent Framework

Integrations

Contact the data provider and let them get back to you.
Request Data Catalog of Sirdata.
How satisfied are you with Sirdata data services & offering?

Alternatives

Logo of StartApp SODA data provider.

StartApp SODA

StartApp is a mobile media and 1st party data company tha...

Logo of Salesify  data provider.

Salesify

Salesify is a data provider offering Microgeographic Dat...

Logo of Gimbal data provider.

Gimbal

Gimbal is a data provider offering Location Data, Demogra...

Get advice from one of our independent data experts.
Chat with a Datarade expert.