Sirdata

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About

Sirdata is a self-service, third party data-collecting platform that specializes in the collection of behavioural data, predictive targeting and selling of audience segments. Sirdata enables publishers to increase their income by taking advantage of Web users’ digital imprints including behaviours, interests and habits, and advertisers to provide targeted and relevant advertisements to their consumers.

Headquarter
France

Data Offering

Targeting DataInterest-based Audience DataShopping Intent DataOnline Purchase DataDemographic DataIn-market Audience DataInterest DataConsumer Behavior DataConsumer Lifestyle DataSemantic Website DataSocial Media DataPurchase Intent DataAutomotive Data

Pricing

Sirdata has not published pricing information for their data services. This is common practice for data vendors and providers. Contact Sirdata to obtain current pricing.

Use Cases

SirData provides data that its advertising partners and clients can use to deliver targeted messaging to the appropriate population, and create strategic marketing and advertising campaigns across RTB platforms. There are over 350 categories of data segments that can be used for:

  • (P)re-targeting
  • Re-targeting
  • The “Look-alike”
  • The “Act-alike”

Geo Coverage

Europe (5)
France
Germany
Italy
Spain
United Kingdom
North America (2)
Canada
United States of America
South America (1)
Brazil

Certifications & Associations

Logo of IAB Europe GDPR Transparency & Consent Framework certification

Data Sources & Collection

Sirdata currently collects online data in eight countries (Brazil, Canada, France, Germany, Italy, Spain, UK and the U.S.). The company collects anonymous data from mid-range publishers. The primary goal is to capitalize on the data collection of publishers that attract 10,000 through 400,000 monthly unique visitors. Using publisher’s tags, the scoring system allows Sirdata to track their data, and make key matches to anticipate the actions and intentions of purchasing online.

Data Privacy

Integrations

Logo of Adobe Audience Manager integration
Logo of AppNexus Data Marketplace integration
Logo of Lotame Data Exchange integration
Logo of Nielsen Marketing Cloud integration
Logo of Oracle Data Marketplace (BlueKai) integration
Logo of SmartAdServer integration
Logo of The Trade Desk integration
Logo of Verizon Media - Oath integration

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