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Sirdata is a self-service, third party data-collecting platform that specializes in the collection of behavioural data, predictive targeting and selling of audience segments. Sirdata enables publishers to increase their income by taking advantage of Web users’ digital imprints including behaviours, interests and habits, and advertisers to provide targeted and relevant advertisements to their consumers.
Data OfferingTargeting DataInterest-based Audience DataShopping Intent DataOnline Purchase DataDemographic DataIn-market Audience DataInterest DataConsumer Behavior DataConsumer Lifestyle DataSemantic Website DataSocial Media DataPurchase Intent DataAutomotive Data
Sirdata has not published pricing information for their data services. This is common practice for data vendors and providers. Contact Sirdata to obtain current pricing.
SirData provides data that its advertising partners and clients can use to deliver targeted messaging to the appropriate population, and create strategic marketing and advertising campaigns across RTB platforms. There are over 350 categories of data segments that can be used for:
- The “Look-alike”
- The “Act-alike”
Certifications & Associations
Data Sources & Collection
Sirdata currently collects online data in eight countries (Brazil, Canada, France, Germany, Italy, Spain, UK and the U.S.). The company collects anonymous data from mid-range publishers. The primary goal is to capitalize on the data collection of publishers that attract 10,000 through 400,000 monthly unique visitors. Using publisher’s tags, the scoring system allows Sirdata to track their data, and make key matches to anticipate the actions and intentions of purchasing online.