TruFactor
TruFactor Pricing & Cost
TruFactor has not published pricing information for their data services. This is common practice for data vendors and providers. Contact TruFactor to obtain current pricing.
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About TruFactor
TruFactor in a Nutshell
TruFactor is a data provider offering Demographic Data, Location Data, App Usage Data, Point of Interest (POI) Data, and 4 others. They are headquartered in United States of America.
Data Offering
Use Cases
Retail and e-commerce: Most retailers are still focused on understanding their customer base based on transactional data. Consumer Intelligence from the TruFactor platform helps retailers understand what drives customer behaviors.
Finance:: Consumer engagement is a key driver of market changes as well as specific company performance. However, consumer engagement drivers have historically been unable to integrate both physical and digital signals or isolate growth indicators. The “phygital” graphs from the TruFactor Platform provide the complete consumer journey (app, web, behavioral data) to inform robust financial modeling.
OOH Advertising: Utilizing TruFactor’s ‘phygital’ platform, board operators and advertisers can engage with confidence knowing they have utilized the most accurate and persistent depiction of consumer behavior available.
**Urban Planning : **Replace labor-intensive surveys and point in time data collection with real-time “phygital” graphs from the TruFactor platform to optimize urban planning and transit applications.
Integrations
Frequently asked questions about TruFactor
What does TruFactor do?
TruFactor empowers data scientists and developers to leverage Consumer Intelligence safely, securely and seamlessly.
What kind of data does TruFactor have?
Demographic Data, Location Data, App Usage Data, Point of Interest (POI) Data, and 4 others
What data does TruFactor offer?
TruFactor intelligence is differentiated by: Depth and quality of the data – physical location, demographics, app ownership and usage, web engagement – in a single source Frequency of data collection ensures the highest accuracy Consistency of the user panel enables robust cohorts (to measure trends within consistent segments over time) Proprietary IP transforms the data into privacy-aware, application-ready consumer intelligence
What are the best use cases for TruFactor’s data?
Retail and e-commerce: Most retailers are still focused on understanding their customer base based on transactional data. Consumer Intelligence from the TruFactor platform helps retailers understand what drives customer behaviors. Finance:: Consumer engagement is a key driver of market changes as well as specific company performance. However, consumer engagement drivers have historically been unable to integrate both physical and digital signals or isolate growth indicators. The “phygital” graphs from the TruFactor Platform provide the complete consumer journey (app, web, behavioral data) to inform robust financial modeling. OOH Advertising: Utilizing TruFactor’s ‘phygital’ platform, board operators and advertisers can engage with confidence knowing they have utilized the most accurate and persistent depiction of consumer behavior available. **Urban Planning : **Replace labor-intensive surveys and point in time data collection with real-time “phygital” graphs from the TruFactor platform to optimize urban planning and transit applications.
What platforms is TruFactor integrated with?
AWS Data Exchange