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About Webbula
Webbula in a Nutshell
Webbula was founded in 2009 as a data hygiene technology solutions provider for marketers and email service providers. We built our audience data business leveraging our data hygiene solutions. By doing so, we’re able to offer Adobe Audience Manager customers a data set that is entirely deterministic (not modeled), self-reported, individually linked, and focused on accuracy and quality.
Data Offering
Our data is self-reported by the individual. It comes from things like surveys, questionnaires, and interviews.
Our data is deterministic. It includes facts like age, gender, and interests linked to an identifying piece of information, such as a hashed email address.
Each piece of data, such as email address, home, or IP address is linked to a single person. Each person’s linked data is collected in a profile and scored for accuracy.
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Use Cases
Other marketing objectives Webbula data performs best for:
Segmentation, Personalization, OTT, Activation, Targeting, Analytics, Modeling, Conquesting, and Buyer Knowledge
Certifications & Associations
Data Sources & Collection
Webbula not only provides audience data, but we also offer an enterprise data hygiene solution to marketers and email service providers called Multi-Method Hygiene. Webbula’s data is protected against bots and other elements of fraud before it is uploaded to AAM. As our goal is to only provide the most accurate data, we reject approximately 90% of the data that is sourced. Webbula’s individually-linked data allows us to be an authoritative data source for partners that use our data for modeling.
Key Differentiators
Webbula was founded in 2009 as a data hygiene technology solutions provider for marketers and email service providers. We built our audience data business leveraging our data hygiene solutions. By doing so, we’re able to offer Adobe Audience Manager customers a data set that is entirely deterministic (not modeled), self-reported, linked at an individual level, and focused on accuracy and quality.
Data Privacy
Webbula is committed to the responsible use of the information we obtain through our online offline data resources. Webbula strives to protect the data we maintain and process through the implementation of industry-standard security measures, technology controls, and operational processes. This Privacy Center is an extension of Webbula’s continued commitment to being at the forefront of responsible data practices.
Integrations
Frequently asked questions about Webbula
What does Webbula do?
Webbula data is self-reported, individually linked, and deterministic. Third party organizations have ranked Webbula as a top performer in data accuracy. Webbula data is updated daily and cleansed with its own proprietary data hygiene service.
How much does Webbula cost?
The supported pricing models for Webbula’s data are available by getting in contact with them via Datarade. Get talking to a member of the Webbula team to receive custom pricing options, information about data subscription fees, and quotes for Webbula’s data offering tailored to your use case.
What kind of data does Webbula have?
Demographic Data, Interest Data, B2B Leads Data, Audience Data, and 5 others
What data does Webbula offer?
Our data is self-reported by the individual. It comes from things like surveys, questionnaires, and interviews. Our data is deterministic. It includes facts like age, gender, and interests linked to an identifying piece of information, such as a hashed email address. Each piece of data, such as email address, home, or IP address is linked to a single person. Each person’s linked data is collected in a profile and scored for accuracy.
How does Webbula collect data?
Webbula not only provides audience data, but we also offer an enterprise data hygiene solution to marketers and email service providers called Multi-Method Hygiene. Webbula’s data is protected against bots and other elements of fraud before it is uploaded to AAM. As our goal is to only provide the most accurate data, we reject approximately 90% of the data that is sourced. Webbula’s individually-linked data allows us to be an authoritative data source for partners that use our data for modeling.
What’s Webbula’s data privacy policy?
Webbula is committed to the responsible use of the information we obtain through our online offline data resources. Webbula strives to protect the data we maintain and process through the implementation of industry-standard security measures, technology controls, and operational processes. This Privacy Center is an extension of Webbula’s continued commitment to being at the forefront of responsible data practices.
What are the best use cases for Webbula’s data?
Other marketing objectives Webbula data performs best for: Segmentation, Personalization, OTT, Activation, Targeting, Analytics, Modeling, Conquesting, and Buyer Knowledge
What platforms is Webbula integrated with?
MediaMath, The Trade Desk, DataXu, Adobe Audience Manager, LiveRamp IdentityLink™ Data Store, Salesforce Audience Studio (fka Krux DMP), and Oracle Data Marketplace (BlueKai)