Best APIs For SEO to use in 2023

June 16, 2023
Data Expert Lucy
Lucy Kelly Research Analyst at Datarade

In today’s digital age, search engine optimization (SEO) is crucial for businesses to succeed online. APIs (Application Programming Interfaces) play a significant role in enhancing SEO efforts by providing access to valuable data and tools. In this article, we will explore the best APIs for SEO that can help businesses improve their search engine rankings and drive more traffic to their websites.

What are APIs For SEO?

APIs for SEO (Search Engine Optimization) are software interfaces that allow developers to access and manipulate data from search engines and other SEO tools. These APIs provide a way to automate and streamline SEO tasks, such as keyword research, link building, and website analysis.

Some common APIs for SEO include:

  1. Google Search Console API: This API allows developers to access data from Google Search Console, such as search queries, impressions, and click-through rates.

  2. Google Analytics API: This API provides access to website traffic data, such as pageviews, bounce rates, and user demographics.

  3. Moz API: This API provides access to Moz’s suite of SEO tools, including keyword research, link analysis, and site audits.

  4. SEMrush API: This API provides access to SEMrush’s suite of SEO tools, including keyword research, competitor analysis, and site audits.

By using APIs for SEO, developers can automate repetitive tasks, gain insights into website performance, and make data-driven decisions to improve search engine rankings and drive more traffic to their websites.

Best APIs For SEO - Our top picks

Dimension DataForSEO SerpApi SerpWow  
  General Features Offers a wide range of APIs that cater to different SEO needs, including structured SERP data, Google Ads API, Google Trends API, Domain Analytics API, On-Page API, DataForSEO Labs API, Backlinks API, Merchant API, and Business Data API. Offers a comprehensive suite of APIs that allow users to scrape data from various search engines, including Google, Bing, Yahoo!, and more. Standout features include Ludicrous Speed, accurate location data, JSON results, and legal US shield protection. Offers a range of features that make it a top choice for SEO professionals, including SERP parsing, global locations, reverse image search, Google products data, Google Trends, mobile & tablet scraping, and data in JSON, CSV, & HTML formats.
  Pricing Offers a range of pricing plans to suit different needs and budgets, with plans starting at $0.09 per unit. Offers a range of pricing plans to suit different needs and budgets, with plans starting at $50 per month for 5,000 searches. Offers a range of pricing plans to suit different needs and budgets, with plans starting at $29 per month for 2,500 searches.
  Overall Review and Conclusion DataForSEO is a comprehensive SEO and digital marketing data solutions provider that offers a powerful API stack for data-driven marketers. With a wide range of APIs, DataForSEO provides everything that SEO software requires in one place. SerpApi is one of the best APIs for SEO on the market, with its comprehensive suite of APIs, Ludicrous Speed, and accurate location data making it a standout choice for businesses and developers looking to improve their SEO efforts. SerpWow offers one of the best APIs for SEO on the market, with its range of features, including SERP parsing, global locations, and reverse image search, making it a top choice for SEO professionals. The API is easy to integrate with any app or service, and the pricing is competitive, making it accessible to businesses of all sizes. With its reliable performance and comprehensive data solutions, SerpWow is definitely worth considering for your SEO needs.

The Best APIs For SEO to use in 2023

DataForSEO is a comprehensive SEO and digital marketing data solutions provider that offers a powerful API stack for data-driven marketers. With a wide range of APIs, DataForSEO provides everything that SEO software requires in one place. In this review, we will take a closer look at the general features, pricing, and overall review of DataForSEO.

General Features

DataForSEO offers a wide range of APIs that cater to different SEO needs. Here are some of the general features of their APIs:

  • Comprehensive data solutions: DataForSEO provides comprehensive SEO and digital marketing data solutions via API.
  • Structured SERP data: Their SERP API provides a one-stop datasource of structured SERP data that gives a full overview of SERP results and keyword rankings for any location and language.
  • Google Ads API: Their Google Ads API provides all the data you need from Google Keyword Planner, including daily impressions, CPC, click estimation, search volume, competition level, and more for a bulk of keywords.
  • Google Trends API: Their Google Trends API eliminates guesswork with a synthesis of market research and SEO data. It identifies, compares, and predicts keyword popularity trends across YouTube, Google Search, as well as Images, News, and Shopping.
  • Domain Analytics API: Their Domain Analytics API provides a 360° overview of any website, including Whois records, competitor traffic, and tech stacks.
  • On-Page API: Their On-Page API provides all the data you need to scale up your on-page analytics. It analyzes any website for a multitude of on-page parameters.
  • DataForSEO Labs API: Their DataForSEO Labs API provides an ultimate datasource of advanced search analytics. It offers billions of keyword ideas enriched with relevant data and well-rounded search visibility analytics.
  • Backlinks API: Their Backlinks API provides accurate and up-to-date backlink data from DataForSEO’s rapidly growing link index. It features nine endpoints that can provide all the data you, or your users, need to facilitate the process of analyzing backlinks.
  • Merchant API: Their Merchant API powers up your e-commerce analytics with Amazon and Google Shopping data. It provides all the essential data you need for your e-commerce solution, from pricing analysis to assortment optimization.

They have many more endpoints that you can try to enhance your SEO Reports.

SerpApi offers a comprehensive suite of APIs that allow users to scrape data from various search engines, including Google, Bing, Yahoo!, and more. With SerpApi, users can easily integrate search engine data into their applications, automate their business needs, and improve their SEO efforts.

One of the standout features of SerpApi is its Ludicrous Speed, which allows users to receive search results in real-time. Additionally, SerpApi offers accurate location data, JSON results, and legal US shield protection.

Pricing

SerpApi offers a range of pricing plans to suit different needs and budgets. The Developer plan costs $50 per month and includes 5,000 searches per month. The Production plan costs $130 per month and includes 15,000 searches per month, legal US shield protection, and more. The Big Data plan costs $250 per month and includes 30,000 searches per month, legal US shield protection, and medium throughput.

SerpApi also offers a free plan that includes 100 searches per month but does not include legal US shield protection.

Overall Review and Conclusion

Overall, SerpApi is one of the best APIs for SEO on the market. Its comprehensive suite of APIs, Ludicrous Speed, and accurate location data make it a standout choice for businesses and developers looking to improve their SEO efforts. Additionally, its range of pricing plans makes it accessible to businesses of all sizes and budgets.

If you’re looking for a reliable and efficient way to scrape search engine data, SerpApi is definitely worth considering.

SerpWow is a reliable and feature-complete search API that provides real-time search results for Google, Bing, Yahoo, Baidu, Yandex, Naver, Amazon, and eBay. It offers a range of features that make it stand out from other SEO APIs on the market.

General Features

SerpWow’s API offers a range of features that make it a top choice for SEO professionals. These include:

  • SERP Parsing: SerpWow translates everything on the SERP results page into structured JSON, CSV, or HTML data, including answer boxes, ads, images, videos, and more.
  • Global Locations: The Locations API allows users to retrieve SERP data from any geographic location worldwide, ensuring accurate and relevant results.
  • Reverse Image Search: SerpWow’s API includes a reverse image search feature that allows users to search for images based on a URL or image file.
  • Google Products Data: The API provides data on Google products, including Google Shopping, Google Maps, and Google My Business.
  • Google Trends: SerpWow’s API includes data on Google Trends, allowing users to track changes in search volume over time.
  • Mobile & Tablet: SerpWow scrapes SERP pages using mobile, tablet, or desktop browsers, seamlessly and at scale.
  • JSON, CSV & HTML: The API provides data in a range of formats, including JSON, CSV, and HTML, making it easy to integrate with any app or service.
  • Bulk Processing: SerpWow’s API allows users to process large amounts of data quickly and efficiently.
  • Easy Integration: The API is easy to integrate with any app or service, with comprehensive documentation and code samples for each of the APIs.

Pricing

SerpWow offers a range of pricing plans to suit different needs and budgets. The plans include a free 100-search trial, with no credit card required, and a range of paid plans that offer more searches and additional features. The pricing is competitive, with plans starting at just $29 per month.

Overall Review and Conclusion

Overall, SerpWow offers one of the best APIs for SEO on the market. Its range of features, including SERP parsing, global locations, and reverse image search, make it a top choice for SEO professionals. The API is easy to integrate with any app or service, and the pricing is competitive, making it accessible to businesses of all sizes. With its reliable performance and

Bright Data SERP API offers a comprehensive solution for SERP tracking and scraping. With access to real-time search engine results data from all major search engines, including Google, Bing, Yahoo, and more, users can easily convert results pages into actionable data insights. The API delivers structured data in JSON or HTML format, and supports a variety of tailored parameters for highly customizable results.

In addition to SERP scraping, Bright Data offers a range of other web scraping solutions, including a scraping browser, web scraper IDE, and web unlocker. The company also provides a range of proxy networks, including residential proxies, datacenter proxies, ISP proxies, and mobile proxies, with over 72 million IPs rotated from real-peer devices in 195 countries.

Pricing

Bright Data offers a range of pricing options for its proxy networks and scraping solutions, with plans starting at $500 per month. The company also offers a free trial for its SERP API, allowing users to test the service before committing to a paid plan.

Overall Review and Conclusion

Overall, Bright Data SERP API offers one of the best SERP tracking APIs on the market. With access to real-time search engine results data from all major search engines, highly customizable results, and a range of other web scraping solutions, the API is a comprehensive solution for web data collection. The company’s range of proxy networks and pricing options also make it a flexible and affordable choice for businesses of all sizes. With a 99.99% success rate, 24/7 global support, and dedicated account managers, Bright Data is a reliable and customer-focused provider in the web data collection industry.

OxyLabs SERP Data API offers one of the best SERP tracking APIs on the market. With this API, users can gather real-time data from major search engines, including Google, Baidu, Bing, and Yandex. The API provides both organic and paid results in raw HTML or structured data in JSON format.

One of the standout features of OxyLabs SERP Data API is its coordinate-level precision data. Users can access localized search engine data from any place on Earth, with results available from 195 countries. The API also offers a built-in patented proxy rotator for block management, ensuring accurate and reliable data delivery.

Pricing

OxyLabs SERP Data API offers a range of pricing plans to suit different needs and budgets. The plans start from $49 per month for the Micro plan, which includes 5,000 results and a rate limit of 5 requests per second. The Advanced plan, which costs $249 per month, includes 104,000 results and a rate limit of 30 requests per second.

Users can also benefit from a 10% discount by paying yearly, and all plans come with 24/7 support and a dedicated account manager.

Overall Review and Conclusion

Overall, OxyLabs SERP Data API is an excellent choice for businesses and individuals looking to gather real-time search results data from major search engines. The API offers a range of features, including coordinate-level precision data, a built-in proxy rotator, and superior ad scraping rates.

The pricing plans are competitive and offer a range of options to suit different needs and budgets. The API is also easy to integrate and customize, with support available 24/7.

In conclusion, OxyLabs SERP Data API is a reliable and effective solution for anyone looking to gather real-time search results data.