Best 6 SERP Tracking APIs to use in 2023

June 16, 2023
Data Expert Lucy
Lucy Kelly Research Analyst at Datarade

In today’s digital age, search engine optimization (SEO) has become an essential aspect of any successful online business. One of the key components of SEO is tracking your website’s search engine ranking position (SERP). To make this process easier and more efficient, many businesses turn to SERP tracking APIs. In this article, we will explore the best SERP tracking APIs available on the market today.

What are Serp Tracking APIs

Serp tracking API (Application Programming Interface) is a tool that allows developers to access search engine ranking data programmatically. It provides a way to retrieve search engine results pages (SERPs) data for specific keywords and domains.

Serp tracking API can be used to monitor the performance of a website or a specific page on search engines. It can also be used to track the ranking of competitors’ websites and to analyze the effectiveness of SEO strategies.

The API provides access to a range of data, including keyword rankings, search volume, and search engine results pages. It can be integrated into various applications, such as SEO tools, analytics platforms, and marketing automation software.

Overall, serp tracking API is a powerful tool for businesses and developers to track and analyze search engine rankings and improve their online visibility.

Main Use Cases of SERP Tracking API

SERP tracking API is a powerful tool that can be used for a variety of purposes. Here are some of the main use cases of SERP tracking API:

  • SEO analysis: SERP tracking API can be used to track the ranking of your website and your competitors’ websites on search engine result pages (SERPs). This information can be used to analyze your SEO strategy and make necessary changes to improve your website’s ranking.

  • Keyword research: SERP tracking API can be used to identify the most popular keywords in your industry and track their ranking on SERPs. This information can be used to optimize your website’s content and improve your SEO strategy.

  • Competitor analysis: SERP tracking API can be used to track the ranking of your competitors’ websites on SERPs. This information can be used to analyze their SEO strategy and identify areas where you can improve your own strategy.

  • Content marketing: SERP tracking API can be used to track the ranking of your content on SERPs. This information can be used to identify the most popular topics in your industry and create content that is optimized for those topics.

  • Local SEO: SERP tracking API can be used to track the ranking of your website and your competitors’ websites on local search results. This information can be used to optimize your website for local SEO and improve your visibility in local search results.

Best SERP Tracking APIs - Our top picks

Dimension SerpApi SerpWow SERPStat
Speed Ludicrous speed, each API request runs immediately Fast and maintenance-free solution Not specified
Accuracy Accurate locations with ““location”” parameter Global locations for accurate and reliable results Not specified
Results Regular organic results, Maps, Local, Stories, Shopping, Direct Answer, and Knowledge Graph SERP parsing, reverse image search, Google products data, Google Trends, mobile & tablet scraping Keyword research, competitor analysis, keyword clustering, site audit, AI content generation
Data Format JSON JSON, CSV, HTML Not specified
Bulk Processing Not specified Can handle bulk processing of up to 10,000 requests per minute Not specified
Integration Not specified Easy integration with comprehensive documentation and code samples Not specified
Pricing Developer: $50/month for 5,000 searches/month, Production: $130/month for 15,000 searches/month, Big Data: $250/month for 30,000 searches/month, Free Plan: $0 for 100 searches/month Plans starting from $29/month for 5,000 searches and going up to $499/month for 100,000 searches, free 100-search trial Plans start at $69 per month for the Lite plan, which includes 4,000 queries per day and access to all of the features, Standard plan costs $149 per month and includes 5,000 queries per day, Advanced plan costs $299 per month and includes 8,000 queries per day, custom plan available for larger businesses
Overall Review Fast, accurate, comprehensive, and flexible pricing plans Reliable, feature-complete, and easy to integrate Easy to use, offers a wide range of features, and provides accurate and reliable data

The Best 6 SERP Tracking APIs to use in 2023

SerpApi offers one of the best serp tracking APIs on the market. Their API allows users to scrape Google and other search engines quickly, easily, and comprehensively. In this review, we will cover the general features, pricing, and overall conclusion of SerpApi’s API.

General Features

SerpApi’s API offers a wide range of features that make it stand out from other serp tracking APIs. Some of the key features include:

  • Ludicrous Speed: Each API request runs immediately, and each API request runs in a full browser, ensuring that users get what they truly see.
  • Accurate Locations: Get Google results from anywhere in the world with SerpApi’s “location” parameter, which uses Google’s geolocated, encrypted params and routes requests through the proxy server nearest to the desired location to ensure accuracy.
  • JSON Results: Regular organic results are available, as well as Maps, Local, Stories, Shopping, Direct Answer, and Knowledge Graph. Lots of structured data is available for each result, including links, addresses, tweets, prices, thumbnails, ratings, reviews, rich snippets, and more.
  • Legal US Shield: The crawling and parsing of public data is protected by the First Amendment of the United States Constitution. SerpApi assumes scraping and parsing liabilities for both domestic and foreign companies unless the usage is otherwise illegal.

Pricing

SerpApi offers a simple pricing model that is easy to understand and flexible enough to meet the needs of any business. The pricing plans are as follows:

  • Developer: $50/month for 5,000 searches/month
  • Production: $130/month for 15,000 searches/month
  • Big Data: $250/month for 30,000 searches/month
  • Free Plan: $0 for 100 searches/month

Overall Review and Conclusion

Overall, SerpApi’s serp tracking API is one of the best on the market. Their API is fast, accurate, and comprehensive, and their pricing plans are flexible enough to meet the needs of any business. Additionally, their legal US shield ensures that users can scrape and parse public data without fear of legal repercussions. If you’re looking for a reliable and effective serp tracking API, SerpApi is definitely worth considering.

SerpWow is a reliable and feature-complete SERP tracking API that provides real-time search results from Google, Bing, Yahoo, Baidu, Yandex, Naver, Amazon, and Ebay. It is a fast and maintenance-free solution that eliminates the need for manual rules or web-scraper maintenance. Here’s a detailed review of SerpWow’s features, pricing, and overall performance.

General Features

SerpWow offers a wide range of features that make it one of the best SERP tracking APIs in the market. Some of its key features include:

  • SERP Parsing: SerpWow translates everything on the SERP results page into structured JSON, CSV, or HTML data, including answer boxes, ads, images, videos, and more.
  • Global Locations: The Locations API allows users to retrieve SERP data from any geographic location worldwide, ensuring accurate and reliable results.
  • Reverse Image Search: SerpWow’s API can perform reverse image searches on Google, Bing, and Yandex, providing users with valuable insights into image-based search results.
  • Google Products Data: SerpWow’s API can extract data from Google’s product search results, including product titles, descriptions, prices, and more.
  • Google Trends: SerpWow’s API can retrieve data from Google Trends, allowing users to track keyword trends and analyze search behavior.
  • Mobile & Tablet: SerpWow scrapes SERP pages using mobile, tablet, or desktop browsers, seamlessly and at scale.
  • JSON, CSV & HTML: SerpWow’s API can deliver SERP data in JSON, CSV, or HTML formats, making it easy to integrate with any app or service.
  • Bulk Processing: SerpWow’s API can handle bulk processing of up to 10,000 requests per minute, ensuring fast and reliable results.
  • Easy Integration: SerpWow’s API is easy to integrate with any app or service, with comprehensive documentation and code samples for each of the APIs.

Pricing

SerpWow offers a flexible pricing model that allows users to choose the plan that best suits their needs. The pricing is based on the number of searches per month, with plans starting from $29/month for 5,000 searches and going up to $499/month for 100,000 searches. SerpWow also offers a free 100-search trial, with no credit card required.

If you’re looking for a reliable and comprehensive SERP tracking API, SERPStat is definitely worth considering. Here’s why:

General Features

SERPStat offers a wide range of features that make it a powerful tool for SEO and PPC campaigns. Some of the key features include:

  • Keyword research: Find the right keywords for your campaigns that will attract your target audience.
  • Competitor analysis: Analyze your competitors’ sites to gain insights into their SEO and PPC strategies.
  • Keyword clustering: Organize your keywords by thematic similarity to make them easier to manage.
  • Site audit: Find and fix on-site issues to boost your Google rankings.
  • AI content generation: Generate articles and meta tags to improve your content marketing efforts.

In addition to these features, SERPStat also offers a blog, academy, and knowledge base to help users learn more about SEO and SEM analytics.

Pricing

SERPStat offers a range of pricing plans to suit different needs and budgets. The plans start at $69 per month for the Lite plan, which includes 4,000 queries per day and access to all of the features. The Standard plan costs $149 per month and includes 5,000 queries per day, while the Advanced plan costs $299 per month and includes 8,000 queries per day. There is also a custom plan available for larger businesses.

Overall Review and Conclusion

Overall, SERPStat offers one of the best SERP tracking APIs on the market. The tool is easy to use, offers a wide range of features, and provides accurate and reliable data. The pricing plans are also reasonable and flexible, making it accessible to businesses of all sizes. If you’re looking for a powerful SERP tracking API, SERPStat is definitely worth considering.

Bright Data SERP API offers a comprehensive solution for SERP tracking and scraping. With access to real-time search engine results data from all major search engines, including Google, Bing, Yahoo, and more, users can easily convert results pages into actionable data insights. The API delivers structured data in JSON or HTML format, and supports a variety of tailored parameters for highly customizable results.

In addition to SERP scraping, Bright Data offers a range of other web scraping solutions, including a scraping browser, web scraper IDE, and web unlocker. The company also provides a range of proxy networks, including residential proxies, datacenter proxies, ISP proxies, and mobile proxies, with over 72 million IPs rotated from real-peer devices in 195 countries.

Pricing

Bright Data offers a range of pricing options for its proxy networks and scraping solutions, with plans starting at $500 per month. The company also offers a free trial for its SERP API, allowing users to test the service before committing to a paid plan.

Overall Review and Conclusion

Overall, Bright Data SERP API offers one of the best SERP tracking APIs on the market. With access to real-time search engine results data from all major search engines, highly customizable results, and a range of other web scraping solutions, the API is a comprehensive solution for web data collection. The company’s range of proxy networks and pricing options also make it a flexible and affordable choice for businesses of all sizes. With a 99.99% success rate, 24/7 global support, and dedicated account managers, Bright Data is a reliable and customer-focused provider in the web data collection industry.

OxyLabs SERP Data API offers one of the best SERP tracking APIs on the market. With this API, users can gather real-time data from major search engines, including Google, Baidu, Bing, and Yandex. The API provides both organic and paid results in raw HTML or structured data in JSON format.

One of the standout features of OxyLabs SERP Data API is its coordinate-level precision data. Users can access localized search engine data from any place on Earth, with results available from 195 countries. The API also offers a built-in patented proxy rotator for block management, ensuring accurate and reliable data delivery.

Pricing

OxyLabs SERP Data API offers a range of pricing plans to suit different needs and budgets. The plans start from $49 per month for the Micro plan, which includes 5,000 results and a rate limit of 5 requests per second. The Advanced plan, which costs $249 per month, includes 104,000 results and a rate limit of 30 requests per second.

Users can also benefit from a 10% discount by paying yearly, and all plans come with 24/7 support and a dedicated account manager.

Overall Review and Conclusion

Overall, OxyLabs SERP Data API is an excellent choice for businesses and individuals looking to gather real-time search results data from major search engines. The API offers a range of features, including coordinate-level precision data, a built-in proxy rotator, and superior ad scraping rates.

The pricing plans are competitive and offer a range of options to suit different needs and budgets. The API is also easy to integrate and customize, with support available 24/7.

In conclusion, OxyLabs SERP Data API is a reliable and effective solution for anyone looking to gather real-time search results data.

DataForSEO SERP API is one of the best SERP tracking APIs available in the market. It offers a wide range of features, competitive pricing, and reliable data that can benefit businesses of all sizes. In this review, we will explore the general features, pricing, and provide an overall assessment of DataForSEO SERP API.

General Features

DataForSEO SERP API provides a comprehensive set of features that make it a powerful tool for gathering structured SERP data. Some of the notable features include:

  • Multiple Search Engines: The API supports major search engines such as Google, Bing, Yahoo, Baidu, and YouTube. It provides structured data from their respective search result pages.

  • Advanced SERP Features: In addition to organic and paid results, DataForSEO SERP API offers a complete overview of advanced SERP features, including featured snippets, knowledge graphs, and more.

  • Google Vertical Search: The API can fetch data from Google Maps, News, Images, and Google Dataset search, allowing users to access a wide range of Google’s vertical search results.

  • Device and OS Targeting: Users can specify the device and operating system for which they want to obtain SERP results. Supported options include Android/iOS for mobile and Windows/macOS for desktop.

  • Flexible Data Format: Results can be delivered in either parsed JSON or raw HTML format, allowing users to choose the format that best suits their needs.

  • Location-Specific Results: DataForSEO SERP API supports data retrieval for specific cities, GPS coordinates, or ZIP codes. This feature enables users to narrow down the search area and view SERPs as seen by their target audience.

Pricing

DataForSEO SERP API offers a cost-effective pricing model that allows businesses to pay-as-they-go. The key highlights of their pricing structure are:

  • No Subscription Plans: Users are not required to subscribe to fixed plans or pay any monthly fees. Instead, they can add funds to their account and use them as needed for data retrieval.

  • Balance with No Expiry: The funds added to the account have no expiry date, providing flexibility and allowing users to utilize the balance as per their requirements.

  • Cost Efficiency: DataForSEO SERP API leverages a vast network of IP addresses and its own infrastructure to keep the pricing competitive without compromising on data quality.

Overall Review and Conclusion

DataForSEO SERP API stands out as one of the best SERP tracking APIs due to its comprehensive features, competitive pricing, and reliable data. The API supports multiple search engines, provides access to advanced SERP features, and allows users to specify their desired location, device, and OS.

The cost-efficiency of DataForSEO SERP API is a significant advantage, as users can pay-as-they-go and add funds to their account without being tied to fixed subscription plans. The balance has no expiry date, providing flexibility and allowing users to manage their expenses effectively.

In conclusion, DataForSEO SERP API offers a powerful and reliable solution for gathering structured SERP data. With its wide range of features, competitive pricing, and commitment to accuracy, it is an excellent choice for businesses seeking to track and analyze search engine results.