Alumni Data: Best Alumni Datasets & Databases

What is Alumni Data?

Alumni data refers to contact and demographic information about university or college graduates. It’s used by marketers and sales teams who are targeting academic audiences to enrich and validate their prospect lists.

What are the attributes of Alumni Data?

Academic information
For businesses working in the academic or higher education space, it’s important to know the education status of their prospect. For example, the classification or the degree or other qualification the alumnus graduated with. Likewise, they need to know the student status of the individual. They may be an alumnus of one university but then moved onto another college, in which case, the messaging needed for this academic group is different.

Contact information
Reliable contact information is crucial for B2C outreach. It’s also helpful if marketers and sales teams have several communication channels so they can reach out using different options. The most common channels in an alumni dataset are:

• Work email
• Personal email
• Phone number
• LinkedIn profile
• Direct dials

Professional information
Businesses want to understand what alumni did after leaving university. This way, they can pitch products and solutions which are suited to the ex former college student’s professional level. For this reason, alumni data will tell you the prospect’s employment status, job title, employer, seniority level, and company revenue.

What are the use cases of Alumni Data?

B2B Data Enrichment
An alumni dataset enables B2B companies to both enrich and validate their existing customer records. This is important because marketers and sales teams can then direct their resources only towards qualified contacts with reachable email addresses/phone numbers. Likewise, with an alumni data API, businesses can update their contact lists in real-time or on-demand per API call. This way, they can be sure that they’re acting on up-to-date data. Essentially, alumni data empowers companies to deliver targeted campaigns to the academic demographic with reduced overhead.

Sales Prospecting
Businesses targeting college students and university leavers can expand their customer base with data-driven sales prospecting. By pitching their products and service to a massively expanded group of prospects, businesses are able to drive more sales within their target market.

Audience Segmentation
Alumni data enables you to build audience segments by grouping prospects according to their professional profile post-college. You’re able to re-arrange these segments based on events such as alumni employment changes or promotions. This way, marketers can tailor their outreach to the life stage of the target.

Account-based Marketing
After segmenting the alumni audience, marketers can then launch various outreach strategies. One of the most common use cases of alumni data is account-based marketing (ABM). This is when the marketer tailors their message to a specific group or individual. With an alumni dataset, ABM is more efficient because all of the contact details for individual alumni comprising an account are readily available.

What are the sources of Alumni Data?

To compile alumni databases, data providers often scrape online data sources, like social media sites such as Facebook or LinkedIn. Using this data collection method also allows them to filter and group alumni according to their former institution, which is helpful if the user wants to target a specific group of former college students.

Often, the sources of alumni data are the alumni themselves. When individuals participate in general census or consumer satisfaction surveys which ask about their educational background, this information can be collected and grouped to form datasets specific to alumni personas. Because it’s user-consented and given voluntarily, the information provided by the individual about their education level, degree, and contact email/phone is usually highly accurate.

More traditionally, alumni data can be sourced from the university itself. Submitting a freedom of information request enables any user or data provider to collect limited information on people who once studied at a given higher education facility. For privacy reasons, there’s a limitation on how many personal data points can be gathered about alumni via freedom of information requests.

Where can I buy Alumni Data?

Data providers and vendors listed on Datarade sell Alumni Data products and samples. Popular Alumni Data products and datasets available on our platform are College Students, University Students, University Alumni, College Alumni, Contact data with names, emails, and phone numbers. by Nymblr, Inc..

How can I get Alumni Data?

You can get Alumni Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Alumni Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Alumni Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Alumni Data?

Alumni Data is similar to Student Marketing Data and Teacher Contact Data. These data categories are commonly used for Demographic Segmentation and Identity-Based Targeting.

What are the most common use cases for Alumni Data?

The top use cases for Alumni Data are Demographic Segmentation, Identity-Based Targeting, and B2C Data Enrichment.