Student Marketing Data

Student marketing data is information about students' brand preferences, interests and budgets. Marketers and advertisers use this data to engage with students, and to gain insights about their purchase behavior to create the most effective marketing campaigns.   Learn more →
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Our Data Partners
USA High School Student Marketing Database by ASL Marketing USA covered icon
USA covered
Get your student marketing data for postal, email and digital. ASL Marketing is focused on the highly desirable 15-34 year old market: GenZ, millennials &...
USA College Student Database - ASL Marketing USA covered icon
USA covered
Get your student marketing data for postal, email and digital campaigns. ASL Marketing is focused on the highly desirable 15-34 year old market: GenZ, mille...
USA Young Adult Audience Data by ASL Marketing USA covered icon
USA covered
Get young adult & student marketing data for postal, email and digital outreach. ASL Marketing is focused on the highly desirable 15-34 year old market: Gen...
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ASL Marketing
Based in USA
ASL Marketing
For over 40 years, ASL Marketing has been the nation’s premier provider of student marketing data, focused on the highly desirable 13-34 year old market. We ...
American Student Marketing (ASM)
Based in USA
American Student Marketing (ASM)
American Student Marketing (ASM) is a data provider offering Address Data, Direct Marketing Data, Education Industry Data, Marketing Data, and 2 others. They...
LakeB2B
Based in USA
LakeB2B
LakeB2B is a data provider offering B2B Contact Data, B2B Leads Data, Healthcare Marketing Data, and Student Marketing Data. They are headquartered in United...
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The Ultimate Guide to Student Marketing Data 2021

Learn about student marketing data analytics, sources, and collection.

What is Student Marketing Data?

Student marketing data is a sub-category of marketing data. Student marketing data refers to students’ profiles, including their demographics and marketing behavior. This data analyses the purchasing behavior of the students based on target-marketing strategies. These strategies target students’ groups and implement different marketing efforts to discover the best preference suited for students. Due to the massive number of students, this data can increase a brands’ awareness and recognition amongst this key consumer group. Student marketing data is based on successful marketing campaigns targeting students.      

How is Student Marketing Data collected?

Student marketing data is gathered from various sources. These sources include online forums, articles, surveys, school site visits, social media platforms, school records and college admission files, and emails. These sources use a structured template to easily organize and utilize the raw data. The collected data then undergoes data cleaning to filter unnecessary data. The data is now available for an analyst to create insights and create marketing decisions based on the findings.
 

What are the typical attributes of Student Marketing Data?

Student marketing data is composed of many attributes. Here are some common attributes:
Student profile: this includes the age, sex, demographic information, location of school, and year group.
Preferences: this includes the student’s buying pattern, overall marketing behavior, and purchase triggers.
Marketing strategies: this includes customized strategies that give students positive or negative results depending on their location and preference.
Feedback results: this includes student feedback, reviews, ratings, and suggestions.
 

What is Student Marketing Data used for?

Marketers and advertisers use student marketing data to complement their target marketing strategies. They used it to gain insight into their preference and marketing behavior of students. This data also helps brand awareness and recognition among students. The marketer also uses student market segmentation to test and experiment with new product features. With a vast array of students, advertisers can test ads to see which advertisements convert more sales. Student marketing data is generally useful for businesses to gain more sales and increase their ROI.

How can a user assess the quality of Student Marketing Data?

In order for users to assess the quality of student marketing data, data should be:
Accurate: This refers to the accuracy of data, completeness of data, and reliability of data. Data providers should explain their data gathering process, including how they ensure accuracy.
Relevant: This refers to the applicability of data to the user’s specific needs.
Timely: Data providers must maintain and update their data regularly.
Accessibilty: This refers to the accessibility of data and the cleanliness of data.
When you decide, you might consider reading some reviews of the provider and asking for a data sample to verify and measure the data’s quality.

Who are the best Student Marketing Data providers?

Finding the right Student Marketing Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Student Marketing Data providers that you might want to buy Student Marketing Data from are ASL Marketing, American Student Marketing (ASM), LakeB2B, and AmeriList.

Where can I buy Student Marketing Data?

Data providers and vendors listed on Datarade sell Student Marketing Data products and samples. Popular Student Marketing Data products and datasets available on our platform are USA High School Student Marketing Database by ASL Marketing by ASL Marketing, USA College Student Database - ASL Marketing by ASL Marketing, and USA Young Adult Audience Data by ASL Marketing by ASL Marketing.

How can I get Student Marketing Data?

You can get Student Marketing Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Student Marketing Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Student Marketing Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Student Marketing Data?

Student Marketing Data is similar to Healthcare Marketing Data, Consumer Marketing Data, Direct Marketing Data, B2C Contact Data, and Advertising Data. These data categories are commonly used for Marketing and Student Marketing Data analytics.

What are the most common use cases for Student Marketing Data?

The top use cases for Student Marketing Data are Marketing, Online Marketing, and Direct Marketing.