Student Marketing Data: Best Student Marketing Datasets & Databases

What is Student Marketing Data?

Student marketing data is a sub-category of marketing data. Student marketing data refers to students’ profiles, including their demographics and marketing behavior. This data analyses the purchasing behavior of the students based on target-marketing strategies. These strategies target students’ groups and implement different marketing efforts to discover the best preference suited for students. Due to the massive number of students, this data can increase a brands’ awareness and recognition amongst this key consumer group. Student marketing data is based on successful marketing campaigns targeting students.
Examples of Student Marketing Data include demographic information such as age, gender, and location, as well as educational details like school attended, major, and graduation year. Student Marketing Data is used by businesses and organizations to target and tailor their marketing efforts towards the student population, enabling them to reach their desired audience more effectively. In this page, you’ll find the best data sources for student marketing data.