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Purchase Behavior Data

Purchase behavior data shows the decision-making process and actions undertaken by customers as they make a purchase. It's used by marketers to understand the factors which influence consumer purchase behavior. Datarade helps you find purchase behavior data APIs and datasets.

Top Purchase Behavior Data APIs, Datasets, and Databases

Find the top commercial Purchase Behavior Data sets, feeds and streams.

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Premium Partner

Consumer FMCG Purchases Dataset -- Anywhere in the World

by Vumonic
A set of cleaned, categorized FMCG puchases for any ecommerce, D2C, E-pharmacy or online market in the world (any geography or product vertical).
Volume10M transactions/dataset
Quality95% CI
+ 10 others
History3 years of past data available
Use CaseBasket Analysis, Market Share Analysis + 3 more
Available Pricing:
One-off purchase
Yearly license
Get Sample View Product

QuantHC Datafeed

by MedMine
For quantitative investors we offer a data feed that includes company level quarterly sales data.
+ 10 others
History11 years of past data available
Use CaseMix-price-volume analysis, Revenue Forecasting
Available Pricing:
One-off purchase
Monthly license
Yearly license
Get Sample View Product

Audiencerate Propietary Data Offering

by Audiencerate
Audiencerate is compliant with IAB TCF framework 1.1/2.0, GDPR and CCPA. Any cookie collected by Audiencerate has user full consent. Audiencerate collects data from different data sources: ...
Volume680M Cookies and MAIDs
Quality95% Matchrate
+ 154 others
Starts at
$1$0.90 / CPM
10% Datarade discount
Get Sample View Product


by AnalyticsIQ
AutoIQ contains data related to consumer vehicle purchases, preferences, ownership, and more.
Volume241M individuals, 118M households
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly license
Get Sample View Product

Top Purchase Behavior Data Providers, Vendors, and Companies

Find the top Purchase Behavior Data aggregators, suppliers, and firms.

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Based in United States of America

PreciseTarget is the first data-science company to machine learn over 5 billion retail transactions to map the shopping Tastes of 220 million Americans. PreciseTarget's unique insights have created...

InData Labs

Based in Cyprus

InData Labs is a 50 people strong data science firm and AI-powered solutions provider with its own R&D center that provides advanced data analysis to businesses enabling them to convert data into r...


Based in United Kingdom

Skimlinks is a data provider offering Audience Data, Shopping Intent Data, Purchase Behavior Data, Brand Affinity Data, Identity Graph Data, Interest Data, In-Market Audience Data, and Purchase Int...

Kantar Shopcom

Based in United Kingdom

Kantar Shopcom is a data provider offering Purchase Panel Data, Purchase Behavior Data, Demographic Data, Research Data, Consumer Behavior Data, Seasonal Audience Data, Consumer Lifestyle Data, and...


Based in United States of America

oneAudience is a data provider offering Audience Data, Life Stage Data, Interest-based Audience Data, Mobile Audience Data, Purchase Behavior Data, Email Address Data, Demographic Data, Consumer Li...

Mastercard Advisors

Based in United States of America

Mastercard Advisors is a data provider offering Purchase History Data, Credit Card Transaction Data, Purchase Behavior Data, Consumer Transaction Data, Demographic Data, In-Market Audience Data, St...


Based in United States of America

Alliant is a data provider offering Life Stage Data, Purchase History Data, Purchase Behavior Data, Consumer Transaction Data, Third-Party Audience Data, Travel Intent Data, Demographic Data, Credi...


Based in United States of America

AuDigent is a data provider offering Audience Data, Identity Graph Data, Consumer Behavior Data, Purchase Behavior Data, Third-Party Audience Data, Consumer Lifestyle Data, and Mobile App Usage Dat...


Based in United States of America

1010Data is a data provider offering Purchase Behavior Data, Consumer Transaction Data, Shopper Data, Ecommerce Data, Credit Card Transaction Data, Consumer Behavior Data, and Alternative Data. The...

The Ultimate Guide to Purchase Behavior Data 2020

Learn everything about Purchase Behavior Data. Understand data sources, popular use cases, and data quality.

What is Purchase Behavior Data?

Marketers believe that the modern-day business environment involves a complex buying process. As such, there is a need to study the decision-making process of modern buyers to understand their behavior. Purchase behavior is an indicator of the factors that influence consumer purchases and helps track down emerging and changing commercial trends. When brands understand consumer purchasing behavior, this information assists them in formulating marketing concepts. These concepts are ideal as far as coming up with robust marketing intelligence that answers the what, where, when and how consumers buy.

How is Purchase Behavior Data collected?

Customer purchase behavior data is captured by companies in three ways: a direct survey by asking customers what works for them, indirect tracking of customer activities through online monitoring and by acquiring information from third-party companies. The most obvious place that brands gather information on consumers is through analysis of purchasing activities on company websites and social media platforms. Additionally, companies also collect consumer purchasing behavior data by inspecting customer service records. Record inspection helps in understanding how consumers have previously interacted with sales and support teams in the past. Direct feedback assists brands to fully comprehend what worked and what didn’t, and what a customer liked and disliked.

What are the typical attributes of Purchase Behavior Data?

The common attributes of customer purchasing behavior data depend on the stages of the buying process that consumers go through before making the final decision to buy a given product. As such, purchase behavior data include attributes about customers’ initial intent - the earliest stage in the buying journey. The second attribute is information about the ‘research# stage of the buyer journey, when consumers brainstorm the possible places to get what they want to buy. The third attribute is information on the evaluation of available alternatives that the customer can buy the product before making the purchase. The fourth and final attribute involves the mechanisms for actual purchase and the post-purchase evaluation that assesses the rate of satisfaction or dissatisfaction from the purchased product and transaction method, if applicable.

What is Purchase Behavior Data used for?

Purchase behavior data helps brands to:
• Improve customer experience - With purchase behavior data, companies can obtain information that assists in understanding their customer base and its pain points and as a result, strive to meet their demands.
• Refine a company’s marketing strategy - Because marketing is becoming more about personalization, understanding consumer purchase behavior helps brands to tailor their marketing strategies towards the overall satisfaction of individual consumer needs and desires.
• Secure more data - Purchasing behavior data enrichment helps brands to further contextualize more data about consumers depending on their line of business.

How can a user assess the quality of Purchase Behavior Data?

As a user, when assessing the quality of purchase behavior data, there are several core factors you ought to keep in mind.
Relevance - Whether it suits your needs in terms of how you intend to use the data.
Timeliness - When was the data collected (is it up to date)?
Accuracy - Is the dataset complete and can it be verified?
Privacy-compliance - To what extent does it uphold the ethical considerations in terms of privacy infringement and PII?

Who are the best Purchase Behavior Data providers?

Finding the right Purchase Behavior Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Purchase Behavior Data providers that you might want to buy Purchase Behavior Data from are PreciseTarget, InData Labs, Skimlinks, Kantar Shopcom, and oneAudience.

Where can I buy Purchase Behavior Data?

Data providers and vendors listed on Datarade sell Purchase Behavior Data products and samples. Popular Purchase Behavior Data products and datasets available on our platform are Consumer FMCG Purchases Dataset – Anywhere in the World by Vumonic, Purchase Based Info / Skew Level Tied To Identifer (email and maid) by Killi, and QuantHC Datafeed by MedMine.

How can I get Purchase Behavior Data?

You can get Purchase Behavior Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Purchase Behavior Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Purchase Behavior Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Purchase Behavior Data?

Purchase Behavior Data is similar to Online Purchase Data, Purchase Panel Data, and Purchase History Data. These data categories are commonly used for Purchase Intelligence and Purchase Behavior Data analytics.

What are the most common use cases for Purchase Behavior Data?

The top use cases for Purchase Behavior Data are Purchase Intelligence.

Categories Related to Purchase Behavior Data

Explore similar categories related to Purchase Behavior Data.

Popular Purchase Behavior Data Use Cases

Find out the most common applications of Purchase Behavior Data.

Purchase Intelligence