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Best Purchase Behavior Datasets, Databases & APIs

What is Purchase Behavior Data?

Purchase behavior data shows the decision-making process and actions undertaken by customers as they make a purchase. It's used by marketers to understand the factors which influence consumer purchase behavior. Datarade helps you find purchase behavior data APIs and datasets.Learn more

7 Results
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United States Consumer Behavior Database

by Mapping Resources
The Consumer Behavior database is derived from an analysis of ‘doublebase’ survey data using geodemographic ... Based on ‘doublebase’ survey data, it offers insight into the consumption patterns and preferences of
Available for 1 countries
Pricing available upon request

Consumer FMCG Purchases Dataset -- Ecommerce Data Anywhere in the World -- Vumonic

by Vumonic
Columns include date of purchase, vendor, item, price, tax, discount, date delivered, user age, location
Available for 13 countries
10M transactions/dataset
3 years of historical data
95% CI
Available Pricing:
One-off purchase
Yearly License
Free sample available

Nikkei POS - Consumer Purchase Data Japan | Tickerized, 30 years history, sourced from 1,600 retail chains

by Nikkei Market Data
A consumer purchase data sourced from 1,600 retail chains in Japan, with long history. ... Nikkei is one of the largest POS data holders and has the longest history in this field.
Available for 1 countries
20K manufacturers
30 years of historical data
40% of the total sales of Japan Supermarket Association
Available Pricing:
One-off purchase
Monthly License
Yearly License
Free sample available

Above Data | Global Clickstream / Weblog Data (>500M DAU, 2 years history)

by Above Data
This GDPR compliant dataset covers activity on 500M consumer on a daily basis across millions of publishers. Over 80% of all domains tracked are non-ad supported.
Available for 249 countries
50M daily active users
2 years of historical data
Pricing available upon request

AutoIQ by AnalyticsIQ - Consumer Vehicle Data USA - 122M Households

by AnalyticsIQ
Our AutoIQ data includes elements like in market for a new or used vehicle, likelihood to purchase unique ... AutoIQ contains data related to consumer vehicle purchases, preferences, ownership, and more.
Available for 1 countries
251M Individuals
3 months of historical data
Available Pricing:
Yearly License

Audiencerate Propietary Audience Data Offering with global coverage and fully GDPR/CCPA compliant

by Audiencerate
Audiencerate collects data from different data sources: Publishers SSPs DSPs Third party data ... AR can post qualify campaign performance data by implementing a pixel.
Available for 157 countries
680M Cookies and MAIDs
95% Matchrate
Starts at
$1$0.90 / CPM
10% Datarade discount

MedMine QuantHC Datafeed - Company-level Quarterly Sales Data for USA, LATAM & Greenland

by MedMine
For quantitative investors we offer a data feed that includes company level quarterly sales data. ... For quantitative investors we offer a data feed that includes company level quarterly sales data.
Available for 13 countries
11 years of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based - Mapping Resources profile banner
Mapping Resources
Based in USA
Mapping Resources
Experienced team working in Business Intelligence, Geomarketing, and Geospatial Mapping tools for data visualization.
50+ Years
Team Experience
Better Business Bureau Rating
Satisfied Customers - AnalyticsIQ profile banner
Based in USA
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
Above Data
Based in USA
Above Data
Above Data procures and packages unique data assets in a flexible, intuitive and no-code environment allowing you to get quick answers before the competition
Ethically Sourced
Unique Insights
Platform - Audiencerate profile banner
Based in United Kingdom
Access to the largest digital marketplace in the world. Guaranteed ROI with best in class match rates and flexible financial models.
T.C.F. 2.0
Ready - Nikkei Market Data profile banner
Nikkei Market Data
Based in Japan
Nikkei Market Data
Nikkei has a proven track record of providing economic data to corporate customers such as financial institutions and government agencies for 50 years, and g...
Years history - MedMine profile banner
Based in USA
MedMine, is an aggregator of hospital procurement data. We have created the leading database of medical device and hospital-supply purchase data in the Unite...

The Ultimate Guide to Purchase Behavior Data 2022

Learn about purchase behavior data analytics, sources, and collection.

What is Purchase Behavior Data?

Marketers believe that the modern-day business environment involves a complex buying process. As such, there is a need to study the decision-making process of modern buyers to understand their behavior. Purchase behavior is an indicator of the factors that influence consumer purchases and helps track down emerging and changing commercial trends. When brands understand consumer purchasing behavior, this information assists them in formulating marketing concepts. These concepts are ideal as far as coming up with robust marketing intelligence that answers the what, where, when and how consumers buy.

How is Purchase Behavior Data collected?

Customer purchase behavior data is captured by companies in three ways: a direct survey by asking customers what works for them, indirect tracking of customer activities through online monitoring and by acquiring information from third-party companies. The most obvious place that brands gather information on consumers is through analysis of purchasing activities on company websites and social media platforms. Additionally, companies also collect consumer purchasing behavior data by inspecting customer service records. Record inspection helps in understanding how consumers have previously interacted with sales and support teams in the past. Direct feedback assists brands to fully comprehend what worked and what didn’t, and what a customer liked and disliked.

What are the typical attributes of Purchase Behavior Data?

The common attributes of customer purchasing behavior data depend on the stages of the buying process that consumers go through before making the final decision to buy a given product. As such, purchase behavior data include attributes about customers’ initial intent - the earliest stage in the buying journey. The second attribute is information about the ‘research# stage of the buyer journey, when consumers brainstorm the possible places to get what they want to buy. The third attribute is information on the evaluation of available alternatives that the customer can buy the product before making the purchase. The fourth and final attribute involves the mechanisms for actual purchase and the post-purchase evaluation that assesses the rate of satisfaction or dissatisfaction from the purchased product and transaction method, if applicable.

What is Purchase Behavior Data used for?

Purchase behavior data helps brands to:
• Improve customer experience - With purchase behavior data, companies can obtain information that assists in understanding their customer base and its pain points and as a result, strive to meet their demands.
• Refine a company’s marketing strategy - Because marketing is becoming more about personalization, understanding consumer purchase behavior helps brands to tailor their marketing strategies towards the overall satisfaction of individual consumer needs and desires.
• Secure more data - Purchasing behavior data enrichment helps brands to further contextualize more data about consumers depending on their line of business.

How can a user assess the quality of Purchase Behavior Data?

As a user, when assessing the quality of purchase behavior data, there are several core factors you ought to keep in mind.
Relevance - Whether it suits your needs in terms of how you intend to use the data.
Timeliness - When was the data collected (is it up to date)?
Accuracy - Is the dataset complete and can it be verified?
Privacy-compliance - To what extent does it uphold the ethical considerations in terms of privacy infringement and PII?

Where can I buy Purchase Behavior Data?

Data providers and vendors listed on Datarade sell Purchase Behavior Data products and samples. Popular Purchase Behavior Data products and datasets available on our platform are United States Consumer Behavior Database by Mapping Resources, Consumer FMCG Purchases Dataset – Ecommerce Data Anywhere in the World – Vumonic by Vumonic, and Nikkei POS - Consumer Purchase Data Japan | Tickerized, 30 years history, sourced from 1,600 retail chains by Nikkei Market Data.

How can I get Purchase Behavior Data?

You can get Purchase Behavior Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Purchase Behavior Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Purchase Behavior Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Purchase Behavior Data?

Purchase Behavior Data is similar to Purchase Intent Data, Shopping Intent Data, Online Purchase Data, Purchase Panel Data, and Purchase History Data. These data categories are commonly used for Purchase Intelligence and Behavior-based Audiences.

What are the most common use cases for Purchase Behavior Data?

The top use cases for Purchase Behavior Data are Purchase Intelligence and Behavior-based Audiences.