BestPlace: Retail and GIS Data Analytics, POI Database Solutions for CPG & FMCG, Feature Enrichment for Machine Learning

BestPlace is an innovative retail data and analytics tool created explicitly for medium and enterprise-level CPG/FMCG companies. It's designed to revolutionize your retail data analysis approach by adding a strategic location-based perspective to your existing database. This perspective enriches your data landscape and allows your business to understand better and cater to shopping behavior. An In-Depth Approach to Retail Analytics Unlike conventional analytics tools, BestPlace delves deep into each store location details, providing a comprehensive analysis of your retail database. We leverage unique tools and methodologies to extract, analyze, and compile data. Our processes have been accurately designed to provide a holistic view of your business, equipping you with the information you need to make data-driven data-backed decisions. Amplifying Your Database with BestPlace At BestPlace, we understand the importance of a robust and informative retail database design. We don't just add new stores to your database; we enrich each store with vital characteristics and factors. These enhancements come from open cartographic sources such as Google Maps and our proprietary GIS database, all carefully collected and curated by our experienced data analysts. Store Features We enrich your retail database with an array of store features, which include but are not limited to: Number of reviews Average ratings Operational hours Categories relevant to each point Our attention to detail ensures your retail database becomes a powerful tool for understanding customer interactions and preferences. Geo-Analytical Factors Each store in your database is further enhanced with geo-analytical data. We analyze: Maximum pedestrian and vehicle traffic within a defined radius Number of households and average income within the catchment area vicinity Number of schools, hospitals, universities, competitors, stores, bars, clubs, and restaurants in the surrounding area Point attendance based on mobile device location data (ensuring GDPR compliance) Our refined retail data collection and analysis provides detailed shopping behavior insights, leading to in-depth shopper analytics and retail foot traffic data that support strategic planning and execution. The Power of Points of Interest (POI) Data At BestPlace, we harness the power of Point of Interest (POI) data (to bring you the most complete retail data set.) to bring your retail data to life. Our POI data collection process involves analyzing and categorizing foot traffic data, providing a comprehensive foot traffic dataset as a result. This data allows you to understand the ebb and flow of individuals around your store locations, suggesting invaluable insights for strategic planning and operational efficiency. Leveraging GIS Data Our GIS data collection process is meticulous and comprehensive. We tap into multiple GIS data sources, providing a wealth of data to enhance your retail analytics. This process allows us to equip your database with a broad range of geospatial features, including demographic and socioeconomic information from various census data for GIS applications. By including GIS data in your analysis, you gain a multi-dimensional perspective of your retail landscape, allowing for more strategic decision-making. The Advantages of Census Data BestPlace grants you direct access to a wealth of census data sets. This transforms your retail database into a more potent tool for decision-making, providing a deeper understanding of the demographics and socioeconomic factors surrounding your store locations. With the ability to download census data directly, you can enrich your retail data analysis with valuable insights about potential customers, giving you the upper hand in your strategic planning. Extensive Use Cases BestPlace's capabilities stretch across various applications, offering value in areas such as: Competition Analysis: Identify your competitors, analyze their performance, and understand your standing in the market with our extensive POI database and retail data analytics capabilities. New Location Search: Use our rich retail store database to identify ideal locations for store expansions based on foot traffic data, proximity to key points, and potential customer demographics. Location Comparison: Compare multiple store locations based on numerous factors and make informed decisions about where to focus your resources. Distribution Optimization: Leverage our FMCG data analytics and retail traffic analytics to optimize your distribution strategy and maximize ROI. Building Machine Learning Models: Integrate our all-purpose machine learning models into your business decision processes to enable more efficient and effective decision-making. (Integrate our all-purpose machine learning models to build your own in-house solutions with the help of our data.) Comprehensive Deliverables As a BestPlace client, you receive a comprehensive product delivery, including: Generic Location Information: Address, latitude, longitude, and more. POI Information: Detailed information about points of interest, including name, ratings, working hours, website, and more. Census Data: Detailed demographic and socioeconomic data, such as the number of households and average income in the area. Geospatial Features: An array of geospatial data, including the number of competitors, POI number by category, distance to key points in the surrounding area, and more. Footfall and Transport Intensity Data: In-depth insights into foot traffic, including classifications by destination – office workers, students, shoppers, etc. Visitation Index: Detailed measurements based on our extensive foot traffic dataset, providing insights into store attendance patterns. When you choose BestPlace, you're choosing a partner committed to equipping your business with (valuable) the best in retail data, POI, GIS, and census data analytics. Take your business to new heights with the unique unparalleled insights provided by BestPlace.