MessagemapIQ Global WhatsApp Dataset & Analyst Report 2017 - 2025

Mobilesquared is recognised as global #1 for business messaging intelligence. We’ve built MessagemapIQ to deliver customised omnichannel messaging intelligence, mapped to your specific business requirements. No need to collate overlapping data from multiple suppliers, no downtime and no wasted budget. We deliver precise messaging intelligence designed for better strategy outcomes. Our market data covers :- SMS RCS WhatsApp Apple Business Messages Facebook Messenger Vider Email Web Voice Video Mobile App We pride ourselves on providing decision ready data and are recognised as the global #1 for business messaging intelligence. The core of our business is based on 10 years + data capture and market research which has created a unique and unrivalled data base and a team of analysts and consultants who live and breathe omnichannel. Our Data, brand, and independence are valuable assets and deliver credibility and gravitas for our clients. We work collaboratively to support our clients and strive to be on hand when you need us. Typical Mobilesquared clients include:- Aggregators Mobile Network Operators Messaging Providers Investors Brands and Enterprises All data covers :- 2017 - 2025 200 Countries - Population, Subscriptions & Unique mobile users by device type:- No phone Non-smartphone Android Apple Other smartphones Smartphone software version 649 Mobile operators Traffic volumes & revenue for A2P/P2A and where applicable :- Route (white/grey) Source (domestics & international) Channel (MNO & Aggregator) Source (domestics & international) Value Chain - Wholesale, discount, message, direct and premium Average traffic per unique mobile user Average traffic per sector opt-in Demographics male/female <17 18 - 24 25 - 34 35 – 44 45 - 54 55 – 64 >65 Use cases SMS A2P business messaging Alerts Marketing & promotions Reminders Security Use cases A2P/P2A rich business messaging Conversational commerce Customer care 21 market verticals Automotive Broadcast Charity Education Electrical Enterprise software Entertainment Finance Gambling Healthcare Internet streaming Leisure & sports Public services Restaurants and fast foods Retail & e-commerce Social media Supermarkets Telecoms Transport & logistics Travel & hospitality Utilities Portal License To access any portal Data customers will need at least one user license, all Data in the portal can be exported in .csv or .xls and distributed within the business, the user license allows bespoke queries to be created which again can be distributed. Queries are unique to the user license so in the situation where different individuals have different requirements it is recommended that they have their own license Datasets Each channel Dataset can be purchased individually, Mobilesquared have created bundles which allow multiple Datasets to be purchased at a discounted price and include an analysis of all the purchased channels (e.g. migration of SMS traffic to RCS). Consumer Engagement Dataset and reports Omnichannel Business Engagement Dataset is designed for brands and enterprises to understand their customers engagement habits. It takes a demographic view by country and builds out a profile based on market vertical and channel engagement preference. The Data shows who have opted in to by channel allowing brands to pinpoint which channels to use to generate the highest engagement. The customer journey Data can then be used to create an ROI for each campaign. This Dataset is designed for resale to brands and enterprises as part of the value-add services offered by the aggregator CPaaS Dataset and reports The CPaaS Dataset gives a country view of the CPaaS opportunity by channel and market vertical and includes a comparable volume and revenue forecast identifying opportunities for growth as well as migration of engagement between channels. It compares business’s by size by country who are using each channel or channels and tracks adoption of CPaaS. As customer engagement moves to new channels the CPaaS Dataset explores digital advertising migration between channels. Find out more about which areas of the messaging market we're actively researching, including our Datasets, MessagemapIQ+ , and precision intelligence tool MessageMap IQ at www.mobilesquared.co.uk