Unacast Consumer Travel History Data | Aggregated Trade Area Dataset product image in hero

Unacast Consumer Travel History Data | Aggregated Trade Area Dataset

Gravy Analytics by Unacast
Start icon5.0(1)Badge iconVerified Data Provider
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trade_area_location_id
trade_area_type
observation_start_date
observation_end_date
people_fraction
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Data Quality
93%
R-squared correlation to truth
Avail. Format
.csv
File
Coverage
1
Country
History
5
years

Data Dictionary

[Sample] ML Visitation Data Dictionary - Aggregated Trade Areas Sample.csv
Attribute Type Example Mapping
String string Location ID
trade_area_location_id
String string
trade_area_type
String string
observation_start_date
String string (yyyy-mm-dd)
observation_end_date
String string (yyyy-mm-dd)
people_fraction
Float float

Description

Unacast Consumer Travel History Data helps users understand visitor travel patterns. With our Trade Area Dataset, you can understand the home and work origins of your visitors and how they change over time.
Unacast Consumer Travel History Data is derived from Unacast's location data and proprietary machine learning model. Unlike typical aggregated products that rely solely on aggregating the underlying GPS device-level supply, our machine learning model is more robust and less dependent on GPS data fluctuations because it is based on a multitude of data sources. Our Trade Area Dataset is designed to enable users to analyze where consumers travel from to shop, dine, or visit other places of commercial interest. Based on your point of interest location, you will receive the percentage breakdown of visitors from each Census Block Group (CBG) based on their home or work location. Unacast offers trade area insights to millions of points of interest (POIs) and custom locations within the United States. Companies use Unacast Consumer Travel History Data for: - Catchment analysis - Site selection - Market analysis - Competitor analysis - Business intelligence - Advertising and marketing - Supply chain optimization - Travel and tourism trend analysis - Community and infrastructure planning - Operational and staffing strategies Our Trade Area Dataset is best used along with Unacast’s Foot Traffic Data and Demographics. Together, these datasets provide a comprehensive view of consumer travel patterns and profiles. These machine-learning powered datasets were built with a privacy-first mindset to give you peace of mind as you solve your biggest business problems.

Geography

North America (1)
United States of America

History

5 years of historical data

Pricing

Free sample available
License Starts at
One-off purchase Not available
Monthly License Not available
Yearly License Available
Usage-based Not available

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Quality

Self-reported by the provider
93%
R-squared correlation to truth

Delivery

Methods
S3 Bucket
Frequency
quarterly
Format
.csv

Use Cases

Categories

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Frequently asked questions

What is Unacast Consumer Travel History Data Aggregated Trade Area Dataset?

Unacast Consumer Travel History Data helps users understand visitor travel patterns. With our Trade Area Dataset, you can understand the home and work origins of your visitors and how they change over time.

What is Unacast Consumer Travel History Data Aggregated Trade Area Dataset used for?

This product has 5 key use cases. Gravy Analytics by Unacast recommends using the data for Advertising, Business Intelligence (BI), Retail Site Selection, Catchment Area Analysis, and Market Analysis. Global businesses and organizations buy Location Data from Gravy Analytics by Unacast to fuel their analytics and enrichment.

Who can use Unacast Consumer Travel History Data Aggregated Trade Area Dataset?

This product is best suited if you’re a Small Business or Medium-sized Business looking for Location Data. Get in touch with Gravy Analytics by Unacast to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Unacast Consumer Travel History Data Aggregated Trade Area Dataset go?

This Tabular Data has 5 years of historical coverage. It can be delivered on a quarterly basis.

Which countries does Unacast Consumer Travel History Data Aggregated Trade Area Dataset cover?

This product includes data covering 1 country like USA. Gravy Analytics by Unacast is headquartered in United States of America.

How much does Unacast Consumer Travel History Data Aggregated Trade Area Dataset cost?

Pricing information for Unacast Consumer Travel History Data Aggregated Trade Area Dataset is available by getting in contact with Gravy Analytics by Unacast. Connect with Gravy Analytics by Unacast to get a quote and arrange custom pricing models based on your data requirements.

How can I get Unacast Consumer Travel History Data Aggregated Trade Area Dataset?

Businesses can buy Location Data from Gravy Analytics by Unacast and get the data via S3 Bucket. Depending on your data requirements and subscription budget, Gravy Analytics by Unacast can deliver this product in .csv format.

What is the data quality of Unacast Consumer Travel History Data Aggregated Trade Area Dataset?

Gravy Analytics by Unacast has reported that this product has the following quality and accuracy assurances: 93% R-squared correlation to truth. You can compare and assess the data quality of Gravy Analytics by Unacast using Datarade’s data marketplace. Gravy Analytics by Unacast has received 1 review from clients. Gravy Analytics by Unacast appears on selected Datarade top lists ranking the best data providers, including Top 10 Travel Intent Data Providers and Platforms and Best Data Providers For Location-Based Marketing.

What are similar products to Unacast Consumer Travel History Data Aggregated Trade Area Dataset?

This Tabular Data has 3 related products. These alternatives include Unacast Aggregated Foot Traffic Data for U.S. Locations, The Data Appeal Visit Data API, Dataset 200 Million+ POI Data Mapped from 2019 Track Customer Sentiment and Customer Feedback, and Factori Raw Location Data Global mobile location data (1 year history). You can compare the best Location Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request
License Starts at
One-off purchase Not available
Monthly License Not available
Yearly License Available
Usage-based Not available

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