Reality Research

10+ years

Market Outperformance

5x More

Underlying geolocation data

2 million

Manually geofenced locations

Reality Research Data Products: APIs & Datasets

Explore Reality Research’s datasets, databases, and data feeds.

Geolocation data providers a real-time look at foot traffic and dwell times of people visiting REIT properties. As the pandemic has creat...

USA covered

5 years of historical data

Predictive scores for the entire REIT universe which can be used to build superior REIT portfolios. Over 10+ years of outperformance usin...

USA covered

10 years of historical data

Reality Research Pricing & Cost

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The supported pricing models for Reality Research’s data are available by getting in contact with them via Datarade. Reality Research offers free samples for individual data requirements. Get talking to a member of the Reality Research team to receive custom pricing options, information about data subscription fees, and quotes for Reality Research’s data offering tailored to your use case.

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About Reality Research

Learn more about Reality Research’s data sources, use cases, and integrations.

Reality Research in a Nutshell

Reality Research was founded in 2019 by Martin Kollmorgen and Sina Foroohar. The company was formed because many REIT investors experience a problem in which processing, analyzing and maintaining raw datasets on their own can be expensive and resource-intensive. With Reality Research, REIT PMs and analysts do not need to hire a full team of data scientists and engineers. We find the best-in-class data providers, do the research, and build intuitive applications to save you time and money.

Martin is a REIT expert and specialist in quantitative investing. In addition to Reality Research, he is the founder and CIO of Serenity Alternative Investments, a quant hedge fund focused on REITs. Prior to founding Serenity, Martin spent 5 years as a fundamental analyst at one of the largest dedicated REIT funds.

Sina is a fin-tech entrepreneur focused on building quantitative research products for hedge funds and traders. In addition to Reality, he is co-founder at Leapday and Forte Aegis.

Headquarter

USA

Geo Coverage

North America (1)

United States of America

Data Offering

We currently offer 2 products:

REIT Foot Traffic - Monitor trends in foot traffic and dwell times at REITs across all property sectors (malls, shopping centers, hotels, offices, apartments, etc)
Serenity Quant REIT Scores - Proprietary REIT factors (composite factor, momentum, value, quality) with a decade of outperformance.

Featured in

Who's New on Datarade? May Edition

July 12, 2021

Fundamental REIT investors looking to gain an alternative data edge.
Systematic investors to add additional alpha in trading REITs.

Algorithmic Trading Alpha Generation Hedge Funds

Quantitative Investing

Real Estate Intelligence Revenue Forecasting Stock Selection

Store Visit Tracking

Data Sources & Collection

REIT Foot Traffic - Sourced from Advan, the market leader in geolocation data.
Serenity Quant REIT Scores - Sourced from Serenity Alternative Investments, a quantitative hedge fund focused purely on REITs.

Key Differentiators

We are purely focused on REITs and have tremendous REIT expertise.
We are investors and traders and do the research to find the alpha. And we show you how to effectively integrate the data to add edge.

Frequently asked questions about Reality Research

What does Reality Research do?

Shrewd portfolio managers are leveraging real-time data to better understand their real estate holdings and produce superior returns. At Reality Research, we find the best-in-class data providers, do the research, and provide investors the tools they need to make better decisions with REITs.

How much does Reality Research cost?

What kind of data does Reality Research have?

Alternative Data, Foot Traffic Data, Property Market Data, Stock Fundamental Data, and 3 others

What data does Reality Research offer?

We currently offer 2 products: REIT Foot Traffic - Monitor trends in foot traffic and dwell times at REITs across all property sectors (malls, shopping centers, hotels, offices, apartments, etc) Serenity Quant REIT Scores - Proprietary REIT factors (composite factor, momentum, value, quality) with a decade of outperformance.

How does Reality Research collect data?

REIT Foot Traffic - Sourced from Advan, the market leader in geolocation data. Serenity Quant REIT Scores - Sourced from Serenity Alternative Investments, a quantitative hedge fund focused purely on REITs.

What are the best use cases for Reality Research’s data?

Fundamental REIT investors looking to gain an alternative data edge. Systematic investors to add additional alpha in trading REITs.