Reality Research
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About Reality Research
Reality Research in a Nutshell
Reality Research was founded in 2019 by Martin Kollmorgen and Sina Foroohar. The company was formed because many REIT investors experience a problem in which processing, analyzing and maintaining raw datasets on their own can be expensive and resource-intensive. With Reality Research, REIT PMs and analysts do not need to hire a full team of data scientists and engineers. We find the best-in-class data providers, do the research, and build intuitive applications to save you time and money.
Martin is a REIT expert and specialist in quantitative investing. In addition to Reality Research, he is the founder and CIO of Serenity Alternative Investments, a quant hedge fund focused on REITs. Prior to founding Serenity, Martin spent 5 years as a fundamental analyst at one of the largest dedicated REIT funds.
Sina is a fin-tech entrepreneur focused on building quantitative research products for hedge funds and traders. In addition to Reality, he is co-founder at Leapday and Forte Aegis.
Country Coverage
Data Offering
We currently offer 2 products:
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REIT Foot Traffic - Monitor trends in foot traffic and dwell times at REITs across all property sectors (malls, shopping centers, hotels, offices, apartments, etc)
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Serenity Quant REIT Scores - Proprietary REIT factors (composite factor, momentum, value, quality) with a decade of outperformance.
Featured in
Use Cases
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Fundamental REIT investors looking to gain an alternative data edge.
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Systematic investors to add additional alpha in trading REITs.
Data Sources & Collection
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REIT Foot Traffic - Sourced from Advan, the market leader in geolocation data.
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Serenity Quant REIT Scores - Sourced from Serenity Alternative Investments, a quantitative hedge fund focused purely on REITs.
Key Differentiators
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We are purely focused on REITs and have tremendous REIT expertise.
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We are investors and traders and do the research to find the alpha. And we show you how to effectively integrate the data to add edge.
What are you looking for?
Frequently asked questions about Reality Research
What does Reality Research do?
Shrewd portfolio managers are leveraging real-time data to better understand their real estate holdings and produce superior returns. At Reality Research, we find the best-in-class data providers, do the research, and provide investors the tools they need to make better decisions with REITs.
How much does Reality Research cost?
The supported pricing models for Reality Research’s data are available by getting in contact with them via Datarade. Reality Research offers free samples for individual data requirements. Get talking to a member of the Reality Research team to receive custom pricing options, information about data subscription fees, and quotes for Reality Research’s data offering tailored to your use case.
What kind of data does Reality Research have?
Alternative Data, Foot Traffic Data, Property Market Data, Stock Fundamental Data, and 3 others
What data does Reality Research offer?
We currently offer 2 products: REIT Foot Traffic - Monitor trends in foot traffic and dwell times at REITs across all property sectors (malls, shopping centers, hotels, offices, apartments, etc) Serenity Quant REIT Scores - Proprietary REIT factors (composite factor, momentum, value, quality) with a decade of outperformance.
How does Reality Research collect data?
REIT Foot Traffic - Sourced from Advan, the market leader in geolocation data. Serenity Quant REIT Scores - Sourced from Serenity Alternative Investments, a quantitative hedge fund focused purely on REITs.
What are the best use cases for Reality Research’s data?
Fundamental REIT investors looking to gain an alternative data edge. Systematic investors to add additional alpha in trading REITs.