ROPO360 (Research Online, Purchase Offline) Analytics
ROPO360 (Research Online, Purchase Offline) Analytics is an addition to Roq.ad Public Cross-Device Identity Graph, which enables customers to bridge online to offline user analytics across all devices from the users.
The product uses Roq.ad’s Public Identity Graph to enrich the online traffic to all mobile ad identifiers from the users. The mobile ad identifiers in combination with strategic location data partners are used to build the complete user journey and measure the research online, purchase offline effect of a campaign or user journey.
The product is available in Germany and Poland.
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