Samba TV
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About Samba TV
Samba TV in a Nutshell
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers.
Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better.
Samba TV’s technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what’s on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way.
Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
Samba TV has the most representative TV data set available. Viewership data is generated by our proprietary ContentID technology. Using visual content recognition, we recognize virtually any content that appears on screen including linear TV, OTT aps and shows, commercials, movies, and even video games. TV viewership data is refreshed nightly.
Data Offering
Certifications & Associations
Data Sources & Collection
Viewership data is generated by our proprietary ContentID technology built into over 11 million smart TVs manufactured by major brands such as Sony, Sharp, Toshiba, Philips and several others. Samba TV has the most representative TV data set available drawn from smart TVs, set top box data and TV apps. We own our data so we can ensure and enforce that consumers opt-in.
Integrations
Frequently asked questions about Samba TV
What does Samba TV do?
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV’s technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what’s on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients. Samba TV has the most representative TV data set available. Viewership data is generated by our proprietary ContentID technology. Using visual content recognition, we recognize virtually any content that appears on screen including linear TV, OTT aps and shows, commercials, movies, and even video games. TV viewership data is refreshed nightly.
How much does Samba TV cost?
The supported pricing models for Samba TV’s data are available by getting in contact with them via Datarade. Get talking to a member of the Samba TV team to receive custom pricing options, information about data subscription fees, and quotes for Samba TV’s data offering tailored to your use case.
What kind of data does Samba TV have?
Interest Data, TV Viewership Data, Consumer Behavior Data, and OTT (Over-the-Top) Data
How does Samba TV collect data?
Viewership data is generated by our proprietary ContentID technology built into over 11 million smart TVs manufactured by major brands such as Sony, Sharp, Toshiba, Philips and several others. Samba TV has the most representative TV data set available drawn from smart TVs, set top box data and TV apps. We own our data so we can ensure and enforce that consumers opt-in.
What platforms is Samba TV integrated with?
MediaMath, The Trade Desk, AppNexus Data Marketplace, DataXu, Salesforce Audience Studio (fka Krux DMP), and AWS Data Exchange