Data Management Platforms (DMP)
Data management platforms (DMP) are used by advertisers and publishers alike to onboard, segment, enrich, and distribute their first-party audience data for online targeting. Strong DMPs are not only able to derive unique insights from first-party data, but also offer access to a wide variety to third-party audience data from different data providers, data vendors, data marketplaces, and data aggregators.
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Salesforce Audience Studio (fka Krux DMP)
Salesforce Audience Studio (fka Krux DMP) is a platform in the Audience Data Marketplaces & Data Management Platforms (DMP) & Account Bas...