Salesforce Audience Studio (fka Krux DMP) - Integrations

Capture all consumer data. Unleash the power of the only DMP that captures, stores, and unifies data that goes beyond advertising. Segment your audience more precisely. Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively. Reach your customers — no matter where they are. Use the world’s largest device graph to understand a customer’s unique footprint across all touchpoints, and deliver personalized, relevant messages in the perfect moment. Activate your data anywhere. Let your data inform your strategy across every touchpoint to create better advertising, commerce, and content experiences.
Datasys
NinthDecimal
Clickagy
TwentyCi
Unacast
Leveraging geolocation data for Airport Planning. We provided a strong and successful case for adding flights to a medium sized airport. Two airlines added flights following the analysis. The successful pilot is being turned into a tool for airport administrators. In the tool, managers can see the origins and end destinations of travelers flowing through their terminals. They can also identify volume and type of leakage to other transportation terminals - both alternate airports and other modes of travel like bus and train. Gravy Analytics' data product showing visitations was optimal for this use case.