Epsilon

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About Epsilon

Epsilon in a Nutshell

Epsilon is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon’s digital media arm, Conversant, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ Affiliate, one of the world’s largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands.

Headquarter
United States of America

Data Offering

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Pricing

Epsilon has not published pricing information for their data services. This is common practice for data vendors and providers. Contact Epsilon to obtain current pricing.

Certifications & Associations

Logo of Future of Privacy Forum (FPF) certification

Data Sources & Collection

  1. Accuracy/Reliability – Use Epsilon data when you need to be right. The methodologies we employ to vet our sources, compile our data, and validate our known and modeled segments yield industry leading accuracy. What’s more, the preponderance of our segments are based on data that is known and not modeled (and we’re very transparent about which segments are modeled).
  2. Granularity and Extensibility – Our data is user-friendly and transparent. We build break outs for everything from our purchase data (e.g. quintiles based on dollars spent), to our modeled data (e.g. targeting/reach extension/suppression use cases), to some of our most foundational elements (e.g. $5,000 income bands, or 1 month age increments) in such a way that it’s easy to segment out exactly the right audience quickly, confidently, and specifically. Moreover, we believe that we go deeper than any other provider in key areas – such as our ethnicity data, our transactional data, or our home & property data (to name a few).
  3. Breadth, Depth, and Affordability – We offer lots of bang for your buck. Each of our packages contain hundreds of elements and our pricing is very competitive compared with other commensurately high quality options.
  4. Transactionally-driven – it’s part of our DNA at Epsilon – from our transactional co-op, Abacus, to our CRM management business, to our parent company – and an integral part of our offerings as a whole. With a handful of transparent exceptions, all segments in our purchase history and transactional data packages are known and not modeled.

Key Differentiators

Epsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company in the business for almost 50 years, we harness the power of rich data, groundbreaking technologies, engaging creative, and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 8,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. Key acquisitions include: Equifax DMS, Abacus (formally DoubleClick), ICOM (spun out from P&G), Hyper Marketing, Aspen, DoubleClick Dream, Conversant Media, and many more.

Integrations

Logo of Adobe Audience Manager integration
Logo of Amobee integration
Logo of AppNexus Data Marketplace integration
Logo of AWS Data Exchange integration
Logo of DemystData integration
Logo of LiveRamp IdentityLink™ Data Store integration
Logo of MediaMath integration
Logo of PushSpring Audience Marketplace integration
Logo of Salesforce Audience Studio (fka Krux DMP) integration
Logo of Snowflake Data Marketplace integration
Logo of Twitter Ads integration

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Frequently asked questions about Epsilon

What does Epsilon do?

Epsilon is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon’s digital media arm, Conversant, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ Affiliate, one of the world’s largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands.

What kind of data does Epsilon have?

Address Data, Consumer Behavior Data, Consumer Marketing Data, Consumer Purchase Data, and 12 others

How does Epsilon collect data?

Accuracy/Reliability – Use Epsilon data when you need to be right. The methodologies we employ to vet our sources, compile our data, and validate our known and modeled segments yield industry leading accuracy. What’s more, the preponderance of our segments are based on data that is known and not modeled (and we’re very transparent about which segments are modeled). Granularity and Extensibility – Our data is user-friendly and transparent. We build break outs for everything from our purchase data (e.g. quintiles based on dollars spent), to our modeled data (e.g. targeting/reach extension/suppression use cases), to some of our most foundational elements (e.g. $5,000 income bands, or 1 month age increments) in such a way that it’s easy to segment out exactly the right audience quickly, confidently, and specifically. Moreover, we believe that we go deeper than any other provider in key areas – such as our ethnicity data, our transactional data, or our home & property data (to name a few). Breadth, Depth, and Affordability – We offer lots of bang for your buck. Each of our packages contain hundreds of elements and our pricing is very competitive compared with other commensurately high quality options. Transactionally-driven – it’s part of our DNA at Epsilon – from our transactional co-op, Abacus, to our CRM management business, to our parent company – and an integral part of our offerings as a whole. With a handful of transparent exceptions, all segments in our purchase history and transactional data packages are known and not modeled.

What platforms is Epsilon integrated with?

AppNexus Data Marketplace, Twitter Ads, Amobee, MediaMath, AWS Data Exchange, Salesforce Audience Studio (fka Krux DMP), DemystData, PushSpring Audience Marketplace, Adobe Audience Manager, LiveRamp IdentityLink™ Data Store, and Snowflake Data Marketplace

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