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About Epsilon
Epsilon in a Nutshell
Epsilon is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon’s digital media arm, Conversant, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ Affiliate, one of the world’s largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands.
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Certifications & Associations
Data Sources & Collection
- Accuracy/Reliability – Use Epsilon data when you need to be right. The methodologies we employ to vet our sources, compile our data, and validate our known and modeled segments yield industry leading accuracy. What’s more, the preponderance of our segments are based on data that is known and not modeled (and we’re very transparent about which segments are modeled).
- Granularity and Extensibility – Our data is user-friendly and transparent. We build break outs for everything from our purchase data (e.g. quintiles based on dollars spent), to our modeled data (e.g. targeting/reach extension/suppression use cases), to some of our most foundational elements (e.g. $5,000 income bands, or 1 month age increments) in such a way that it’s easy to segment out exactly the right audience quickly, confidently, and specifically. Moreover, we believe that we go deeper than any other provider in key areas – such as our ethnicity data, our transactional data, or our home & property data (to name a few).
- Breadth, Depth, and Affordability – We offer lots of bang for your buck. Each of our packages contain hundreds of elements and our pricing is very competitive compared with other commensurately high quality options.
- Transactionally-driven – it’s part of our DNA at Epsilon – from our transactional co-op, Abacus, to our CRM management business, to our parent company – and an integral part of our offerings as a whole. With a handful of transparent exceptions, all segments in our purchase history and transactional data packages are known and not modeled.
Key Differentiators
Epsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company in the business for almost 50 years, we harness the power of rich data, groundbreaking technologies, engaging creative, and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 8,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. Key acquisitions include: Equifax DMS, Abacus (formally DoubleClick), ICOM (spun out from P&G), Hyper Marketing, Aspen, DoubleClick Dream, Conversant Media, and many more.
Integrations
Frequently asked questions about Epsilon
What does Epsilon do?
Epsilon is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon’s digital media arm, Conversant, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ Affiliate, one of the world’s largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands.
How much does Epsilon cost?
The supported pricing models for Epsilon’s data are available by getting in contact with them via Datarade. Get talking to a member of the Epsilon team to receive custom pricing options, information about data subscription fees, and quotes for Epsilon’s data offering tailored to your use case.
What kind of data does Epsilon have?
Interest Data, Credit Card Data, Consumer Behavior Data, Audience Data, and 10 others
How does Epsilon collect data?
Accuracy/Reliability – Use Epsilon data when you need to be right. The methodologies we employ to vet our sources, compile our data, and validate our known and modeled segments yield industry leading accuracy. What’s more, the preponderance of our segments are based on data that is known and not modeled (and we’re very transparent about which segments are modeled). Granularity and Extensibility – Our data is user-friendly and transparent. We build break outs for everything from our purchase data (e.g. quintiles based on dollars spent), to our modeled data (e.g. targeting/reach extension/suppression use cases), to some of our most foundational elements (e.g. $5,000 income bands, or 1 month age increments) in such a way that it’s easy to segment out exactly the right audience quickly, confidently, and specifically. Moreover, we believe that we go deeper than any other provider in key areas – such as our ethnicity data, our transactional data, or our home & property data (to name a few). Breadth, Depth, and Affordability – We offer lots of bang for your buck. Each of our packages contain hundreds of elements and our pricing is very competitive compared with other commensurately high quality options. Transactionally-driven – it’s part of our DNA at Epsilon – from our transactional co-op, Abacus, to our CRM management business, to our parent company – and an integral part of our offerings as a whole. With a handful of transparent exceptions, all segments in our purchase history and transactional data packages are known and not modeled.
What platforms is Epsilon integrated with?
MediaMath, AppNexus Data Marketplace, Adobe Audience Manager, Amobee, LiveRamp IdentityLink™ Data Store, Salesforce Audience Studio (fka Krux DMP), PushSpring Audience Marketplace, AWS Data Exchange, DemystData, Twitter Ads, and Snowflake Data Marketplace