Active Agent - Integrations

Active Agent is your Demand Side Platform for easy, transparent and secure handling of your advertising campaigns in the Real Time & Data Driven Advertising environment. You have direct access to all relevant Sell Side Platforms and AdExchanges and extend your campaign radius to your entire audience reach. Active Agent is your intelligent negotiator for a value-oriented and controlled Media buying process. REAL TIME MULTICHANNEL ADVERTISING Whether display, mobile, video or social advertising - you can buy, run and optimize your real-time advertising campaigns with the help of Active Agent through the simplest selection and configuration. Through the connected and certified Sell Side Platforms and AdExchanges you can reach the maximum reach in your target group on all channels. STRATEGIC MEDIA BUYING Your intelligent media purchasing agent helps you efficiently access new inventory sources in the auction process and automate existing purchasing relationships. Active Agent's Demand Side Platform (DSP) lets you dynamically buy your advertising contacts in an open auction. The auctions are done in real time in a second price auction. You do not pay your bid price, but only the current market value of the advertising contact. The simple deposit of private seats and private deals also allows you to map and automate your direct contractual relationships with marketers and website operators with fixed terms. With this innovative solution of Managed Programmatic Buyings, you can also participate in the closed Private Premium Exchanges (PPE) of major marketing partners. Active Agent offers static, dynamic and the definition of own bidding strategies. At the campaign level, this allows you to decide with which purchasing strategy you can best reach your campaign cell. The bid price for each advertising contact is determined by the defined success criteria and all available data.