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Data Offering

adality as a 3rd party data provider enables you to use anonymized insights about internet users for your online marketing.

We offer you a wide range of possibilities to utilize real-world data for online targeting campaigns. A variety of demographic, psychographic, geographic, socio-economic and interest data of over 70 million German consumers are available that can be used for effective data-driven online marketing, based on your individual customer requirements. Thereby omitting scattering loss and reaching those consumers you aim to address.


Europe (1)

Key Differentiators

Our data basis consists of real-word, “hard” facts, high-quality offline data which are made available to you in cooperation with our partner AZ Direct GmbH. We have access to consumer profiles of over 70 million German consumers with more than 250 characteristics that can be used for your campaigns in a data-privacy compliant way. We therefore do not process or transmit personally identifiable information.

Certifications & Associations

Logo of Bundesverband Digitale Wirtschaft (BVDW) e.V. certification.
Logo of IAB Europe GDPR Transparency & Consent Framework certification.


Demographic DataConsumer Transaction DataLocation DataConsumer Lifestyle DataB2B DataInterest DataMicrogeographic DataHospitality, Travel & Tourism DataIndustry DataAutomotive DataEnergy Data

Use Cases

Target your pure offline customers with an attractive incentivized online campaign to drive them to your online shop. Alternatively, targeting can be used to reactivate specific customer groups. The other way round you can also omit to annoy existing customers with price driven new customer campaigns, thus, only target new customers.

Profit from our high-quality data variety and enrich your available customer data with further characteristics. Or enhance your campaigns by extending your audience to statistical twins based on similar characteristics to your current customers to acquire new customers.
Your CRM data can also be utilized via adality to optimize the landing pages of your online shop.

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