10 Best Data Providers for Weather-Triggered Advertising
Studies estimate that 30% of the US’s gross domestic product is affected by severe weather conditions each year. That’s $5.7 trillion.
Mother Nature is capable of making or breaking your business’ ad campaign performance. Customer conversion is hugely dependent on context, and the weather is one of the most important contextual factors affecting consumers’ readiness to buy.
Forecast models for seasonal sales can be ruined by unexpected weather changes. Say you’re an ice cream retailer: you’ve rolled out an ad campaign for your product, only to be hit with the rainiest summer on record. The result? Wasted ad impressions, low conversion rates.
How can businesses adjust their ad campaigns to suit current weather conditions and push sales?
Weather-based advertising allows companies to make in-flight changes to their campaigns based on real-time weather updates. Weather data providers offer hyperlocal, live weather intelligence, meaning advertisers can tailor their messages depending on the different climates across multiple areas, via any media channel.
We’ve compiled a list of the best data providers for weather-based advertising.
The 10 Best Data Providers for Weather-Triggered Advertising
Visual Crossing is a weather data and mapping service. The company offers both hyperlocal and worldwide weather and climate intelligence for business use, including weather-triggered advertising. Visual Crossing’s weather API can automatically reload live weather data, giving advertisers the most up-to-data geointelligence.
Company is a weather data provider which has pioneered weather-triggered advertising based on ‘weather as a relative phenomenon’. For global advertisers, this means IBM The Weather Company’s AI-powered dataset can predict how consumers in an area will respond to the weather based on what it ‘feels like’ and how normal it is.
Accuweather provides weather data on current conditions, as well as hourly forecasts, via its powerful API. The company also provides data about temperature fluctuation over a given time period, allowing advertisers to re-launch campaigns when the weather conditions are optimal.
Weather Alpha is a weather data provider, aiming to bring maximum efficiency to your ad campaigns based on weather-triggered parameters. Weather Alpha is integrated with advertising channels including DSPs, radio and ad servers. This allows advertisers to roll out omnichannel adjustments to campaigns based on current weather conditions.
Weather Underground was the Internet’s first weather service. The company generates weather forecasts every 15 minutes using sensory data gathered from its growing network of 250,000+ personal weather stations. Advertisers can roll out weather-triggered campaigns in nearly every country based on Weather Underground’s BestForecast product.
World Climate Service offers data for weather prediction, monitoring and analysis. With World Climate Service’s weather science insights, advertisers can create campaigns based on high-quality subseasonal forecasts.
MeteoGroup is a global weather authority trusted by thousands of companies and millions of consumers. With 4PB data coverage, MetroGroup’s weather APIs are reliable, flexible and scalable, meaning advertisers can launch and weather-triggered campaigns at worldwide scale.
Open Weather Map is a weather data provider trusted by over 2 million customers. Open Weather Map offers data on a real-time, minutely and hourly basis via the company’s 20+ APIs.
Meteomatics provides on demand weather data via its user-friendly API. Meteomatics calculates its weather predictions as and when they receive requests, so advertisers can ensure that their campaigns are in line with the most up-to-date geointelligence and weather reports.
Weather Source is a leading weather data provider. The company’s weather data API offers analytics-grade quality. With Weather Source’s data, advertisers can launch weather-based campaigns in over a million locations, which can be adjusted according to factors like precipitation rate and pollen count.