Car Ownership Data
The Ultimate Guide to Car Ownership Data 2021
What is Car Ownership Data?
Car ownership data tells a user about the number of car owners in a specific location. It can be grouped according to household, cities, town, or countries. This data is used to determine the availability or scarcity of cars. Car companies use this data for target-based and location-based marketing to gain more sales, especially in low car ownership locations. Accurate data on car ownership enables marketers to gain insights into how the vehicle industry thrives in a specific location.
How is Car Ownership Data collected?
Car ownership data is collected in different ways. An online survey is one way to collect data. Aside from online surveys, the government’s transportation authority has a list of all registered cars. The downside of government lists is that unregistered vehicles are hard to track using this source. Also, car companies issue their monthly, quarterly, and yearly sales and the total number of cars sold. This raw data is available to the public for consumption. Collecting these raw data points and then submitting them to algorithmic verification is how car ownership data providers get accurate data.
What are the attributes of Car Ownership Data?
Car ownership data comes with some common attributes:
• Demographic Information: Age, gender, marital status, income level, number of residents per household, and education.
• Geographical Information: Current household location and past location.
• Accidents: Number of registered road accidents by vehicle type.
• Traffic: Which car model accounts for the most traffic and vehicle cogestion.
Having insights into these attributes, marketers can assess every possible location-based marketing strategies like offering car insurance. These data attributes are also useful for policymakers in creating policy and ordinance in locations with high levels of car-related accidents.
What is Car Ownership Data used for?
Car sale companies and insurance marketers use car ownership data to enhance their marketing strategies. Based on the data, marketers can convert more sales on cars that are in high demand. This data also helps advertisers create specialized ads based on customers’ preferences. Another great strategy that complements with this data is audience-targeting. This strategy uses car ownership information to segment audiences according to brand affinity, location and, purchasing power. Having this accurate data saves time and money in planning marketing strategies.
How can a user assess the quality of Car Ownership Data?
To ensure high-quality car ownership data, ensure that the provider explains where their data sources come from, like the government’s transportation authority and car companies. Data providers must also have data that is reliable, credible, updated, and free from error. You may also read reviews and ask for data samples to see if it fits your needs. With so many data providers in the market, choosing a provider might be daunting - a sample ensures that the car ownership data produces the results you need.
Who are the best Car Ownership Data providers?
Finding the right Car Ownership Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Car Ownership Data providers that you might want to buy Car Ownership Data from are BIGDBM, ScaleCampaign, Multimedia Lists, and AnalyticsIQ.
Where can I buy Car Ownership Data?
Data providers and vendors listed on Datarade sell Car Ownership Data products and samples. Popular Car Ownership Data products and datasets available on our platform are Multimedia Lists Automobile / Car Ownerships Data USA (185 Million records) by Multimedia Lists, BIGDBM Automotive Repository - Consumer Vehicle Data for USA by BIGDBM, and AutoIQ by AnalyticsIQ - Consumer Vehicle Data USA - 118M Households by AnalyticsIQ.
How can I get Car Ownership Data?
You can get Car Ownership Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Car Ownership Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Car Ownership Data APIs, feeds and streams to download the most up-to-date intelligence.
What are similar data types to Car Ownership Data?
What are the most common use cases for Car Ownership Data?
The top use cases for Car Ownership Data are Tire Condition Analysis.