Dataforce

Dataforce, the leading market research firm in the German and International fleet market, lives up to its motto: operating successfully in the automotive- and fleet market with broad knowledge, detailed information and long-term experience.

We offer comprehensive information for sales support, a wide portfolio of information based on market research, and consulting services. Important elements are the FleetBase® database (contact database of fleet managers) and our long-term cooperation with the “Kraftfahrt-Bundesamt (KBA)” (KBA or Federal Motor Transport Authority). Dataforce also offers leadgeneration with its in-house call-center.

In addition, Dataforce has a large network of European cooperation partners, which enables us to present information about fleets across Europe. For this reason Dataforce offers decision parameters that aid companies to be proactive in the market.

100.000 newly registered cars is already a valuable information. But to understand where, when and how many cars were registered, a deep dive is necessary. Our deep market segmentation makes it possible to understand in which channel the cars have been registered. Thus, we distinguish between

• True Fleet
• Private Market
• Short-Term Rentals
• Dealer and Manufacturer

We use this data to feed our artificial intelligence software and generate market forecastings for the next 5 years.

Another key differentiator is that we also have close look into the private market and can tell you about loyalty and conquests of car brands and even models in comparison to their customers.

With our different products, we also have different use cases.

OEMS: Our data provides a clear measurement of performance in relation to their targets. An easy comparison over different channels and countries can be made. Also, our forecasting data shows them market trends to adjust their strategy and be well positioned for the future developments.

Dealer: They use our FleetBase Online tool to monitor fleets in their region across Germany. Therefore, they consume relevant information and can adjust their cold calls accordingly to save resources.

Leasing Companies: With our data, they are able to understand the manufacturers needs and strategies in different market channels. With that knowledge, they can go into their pitch with a comprehensive understanding of the big picture.