Consumer Transaction Data
The Ultimate Guide to Consumer Transaction Data 2021
What is Consumer Transaction Data?
Consumer transaction data is financial information about a consumer’s transactions. It shows you what a consumer has previously spent money on, which can help to better understand consumer behavior and customer loyalty.
How is Consumer Transaction Data collected?
As with most types of financial data, consumer transaction data is collected through the transfer of funds between the card holder’s account and a business’ account. This is typically through the use of either a credit or debit card as the transaction generates data on the purchase that has been made. Additional details can be gained from cookies, reward programs and registration details when a consumer is shopping online.
What are the typical attributes of Consumer Transaction Data?
Consumer transaction data normally provides details on transactions made by an individual customer.
You can see the amount a consumer has spent on specific products or services as well as how often they tend to make purchases. This data can tell you when a consumer makes a purchase and how they do it - for example whether this was online, on their phone or in person. Other information can include whether and how often the customer makes returns and if they tend to use coupons or discount codes.
The data will also provide the location of the purchase and may give you details such as how long the customer spent on your website or app and if they clicked through from certain links, such as ads.
What is Consumer Transaction Data used for?
Businesses use consumer transaction data to analyse their consumers’ purchasing trends and behavior and to better interact with their customers. It can be indicative of consumer loyalty or be used to improve a customer’s experience with a business. Consumer transaction data can also be used to improve customer relations, such as customer service, marketing analysis or highlighting when a consumer did not follow through with a transaction. This data can also be used for fraud identification and prevention. If you details on a customer’s usual spending habits or location, you can recognise when a transaction does not follow their usual pattern.
How can a user assess the quality of Consumer Transaction Data?
The best consumer transaction data will be updated often and consistently which allow you to better understand consumer behavior patterns. This data category is one the fast-growing fields due to the incredible volume of transactions which are made daily. It is also important to make sure the dataset has a good set of historical data which you can compare to the newer information to ensure that the data is still useful. You should check the methodology of the data provider as well. For example are they using a mix of online and offline consumer transaction data? Make sure to always check the data provider’s reviews before buying any consumer transaction data and ask for a data sample before you buy to ensure that the data matches your company’s needs.
Who are the best Consumer Transaction Data providers?
Finding the right Consumer Transaction Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Consumer Transaction Data providers that you might want to buy Consumer Transaction Data from are Above Data, QueXopa, RIWI, Knuckle Head, and Facteus.
Where can I buy Consumer Transaction Data?
Data providers and vendors listed on Datarade sell Consumer Transaction Data products and samples. Popular Consumer Transaction Data products and datasets available on our platform are Panel A - US Consumer Transaction Data from 90 West Data by 90 West Data, Facteus Transaction Data - US Consumer Card Payments - Core by Facteus, and Yodlee’s 4M Panel (US Consumer Transaction Data, de-identified) by Envestnet | Yodlee.
How can I get Consumer Transaction Data?
You can get Consumer Transaction Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Consumer Transaction Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Consumer Transaction Data APIs, feeds and streams to download the most up-to-date intelligence.
What are similar data types to Consumer Transaction Data?
Consumer Transaction Data is similar to Credit Card Transaction Data, Point-of-Sale (POS) Data, Loyalty Card Data, Debit Card Transaction Data, and Bank Transaction Data. These data categories are commonly used for Purchase Intelligence and Consumer Transaction Data analytics.