What is In-store Data? Examples, Datasets and Providers

In-store data tracks consumer behavior and sales within physical retail stores, helping optimize in-store strategies. Here, you’ll find a guide and top in-store data providers.
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Eugenio Caterino
Editor & Data Industry Expert

What is In-store Data?

In-store data is information collected and analyzed from various sources within a physical retail store. This data helps retailers gain insights into consumer preferences, optimize store operations, improve customer experience, and make data-driven decisions to enhance overall business performance.

What Are Examples of In-store Data?

Key examples include:

  • Sales Transactions: Details of purchases, transaction amounts, and items sold.
  • Customer Demographics: Information on age, gender, and shopping frequency of visitors.
  • Inventory Levels: Real-time data on stock availability and restocking needs.
  • Foot Traffic: Counts of visitors, peak shopping times, and popular areas within the store.
  • Dwell Time: Time customers spend in specific sections, revealing product interest.
  • Promotion Impact: Effectiveness of in-store promotions, such as discounts and special displays.
  • And more.

Best In-store Datasets & APIs

5.0(1)

Xtract.io - Retail Store Data | POI Data | Shopping And Retail Store Locations In US And Canada

by Xtract
Available for 2 countries
1.14M Locations
12 months of historical data
95% Coverage
Starts at
$17,160 / purchase
Free sample preview
5.0(4)
Starts at
$25 / year
Free sample preview
5.0(1)

Global Convenience & Grocery Store Data | Points of Interest (POI)

Available for 249 countries
12M Convenience & Grocery Stores
20 years of historical data
Pricing available upon request
Free sample preview
10% Datarade discount
4.9(3)
Starts at
$0.01$0.01 / Cost Per Lead
Free sample preview
10% Datarade discount
5.0(3)
Starts at
€9 / month
Free sample preview
Available Pricing:
Yearly License
Free sample preview
4.9(2)

Factori Geospatial Data | Global | Location Intelligence | POI , Foot Traffic, Store Visit

by Factori
Available for 249 countries
150 Country Coverage
1 years of historical data
90% match rate
Available Pricing:
Yearly License
10% Datarade discount
5.0(17)

CPG Data | Retail Store Location Data | 52M+ POI | SafeGraph Places

Available for 182 countries
11M POI (Points of Interest)
2 years of historical data
Starts at
$0.10 / purchase
Free sample preview
5.0(2)

Grepsr | Comprehensive Dataset of Fast-food Chains' Store (Starbucks, Mcdonalds, Subway, & more) Location

by Grepsr
Available for 249 countries
50 + Millions Records
4 weeks of historical data
99% match rate
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample preview
10% Datarade discount
5.0(3)
Starts at
$250 / 5000 Leads
Free sample preview

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In-store Data Use Cases