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The Ultimate Guide to LinkedIn Company Data 2023
What is LinkedIn Company Data?
LinkedIn company data is information about a given company which is sourced from their LinkedIn. The dataset itself will also include their LinkedIn URL. In general, LinkedIn Company databases are used for B2B prospecting by giving users a fresh pool of company contacts.
What are the attributes of LinkedIn Company Data?
The attributes of LinkedIn company data all relate to various firmographic data points and also correspond to the company’s LinkedIn URL. Some common data attributes include:
- HQ address
- Description of services
- SIC/NAICS codes
- Social media content
What are the use cases of LinkedIn Company Data?
B2B marketers build audience segments based on a company’s firmographic profile. With a LinkedIn company dataset, they’re able to build lookalike audiences based on their internal CRM which they can target in tailored campaigns. This makes ABM campaigns much more effective because with external company data, marketers have pre-made accounts ready to target.
Sales platforms will invest in a LinkedIn company dataset so that they can get an overview of the company landscape within their target region. Based on social media updates delivered by the LinkedIn company data API, they’re able to act whenever there’s an intent signal that the company may be looking to buy. For example, if the company headcount expands or if they secure a new round of funding and announce this on LinkedIn.
Venture Capital and Private Equity investment
Investors are able to identify new VC and PE opportunities based on LinkedIn company data. They can filter the data according to firmographic profiles and industry to identify potential avenues for investment and benchmark these verticals against competitor companies. LinkedIn company data also helps with due diligence and risk management process. Fore example, investors can cross-check the employee headcount, revenue and investment rounds declared on LinkedIn against those declared in a portfolio. They’re also able to measure public sentiment around a company by looking at how the public interact with its LinkedIn profile.
What are the sources of LinkedIn Company Data?
Somewhat obviously, the most important data source is LinkedIn! Most LinkedIn company data providers deploy web crawlers to scrape data from LinkedIn on a regular cadence - usually monthly. This way, the Linked company dataset is refreshed automatically. So any changes to the company’s LinkedIn are detected and recored in the database.
How can you assess the quality of LinkedIn Company Data?
As with all B2B contact lists, volume of records is a huge factor when it comes to data quality. If you’re looking to launch an international marketing campaign, it’s important that your LinkedIn company data has global coverage, or at least includes companies for the geographies you’re targeting.
A reliable LinkedIn company data API delivers information which is timely according to when the user submitting the API call. This way, there’s no delay between the time at which you request the LinkedIn data and the time at which you’re able to put it to work. Moreover, the information supplied by the data provider should be updated regularly. Always check that the company data provider refreshes their dataset at least every 90 days to ensure that the company profile you’re getting from the data is up-to-date.
Number of data points
The more data points included in the LinkedIn company data, the greater your level of insight. A quality LinkedIn dataset will include various data points in a range of formats. For example, it’ll include the company’s various URLs, to its company website as well as its social media profiles. It’ll also include visual data, like logos and header images.
Where can I buy LinkedIn Company Data?
Data providers and vendors listed on Datarade sell LinkedIn Company Data products and samples. Popular LinkedIn Company Data products and datasets available on our platform are Bright Data | Linkedin Data - company/employee profiles (global coverage) by Bright Data, LinkedIn data for 24Million companies by Gorodata, and LinkedIn Company Profiles Data by Hir Infotech.
How can I get LinkedIn Company Data?
You can get LinkedIn Company Data via a range of delivery methods - the right one for you depends on your use case. For example, historical LinkedIn Company Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time LinkedIn Company Data APIs, feeds and streams to download the most up-to-date intelligence.
What are similar data types to LinkedIn Company Data?
LinkedIn Company Data is similar to LinkedIn Profile Data. These data categories are commonly used for B2B Marketing and Sales Prospecting.
What are the most common use cases for LinkedIn Company Data?
The top use cases for LinkedIn Company Data are B2B Marketing, Sales Prospecting, and B2B Data Enrichment.