Consumer Styles

The data Global Consumer Styles is an innovative model for market segmentation and determination of target groups. Our segmentation approach has 10 internationally comparable consumer groups based on the characteristics of the population. It helps companies identify which consumer types are using their products and where these consumers are most likely to be found. This is an alternative to the socio-demographics and purchasing power as when collecting data for the consumer styles the key focus is on the people and their interests and lifestyles. This approach makes use of the principle that people with similar backgrounds and ages normally settle down in the same neighbourhood. Consumer Styles are currently available for more than 50 countries in five continents.