ThinkCX

#	Device Brand	Device Model	Device Type	Location	Carrier	Previous Carrier	Activation Date	ISP	Previous ISP
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Request Data Sample

Volume

180

million US devices

Data Quality

90%

Match rate to GOOG & FB

Avail. Formats

.csv and .xls

File

Coverage

Countries

History

years

Product Attributes

Attribute	Type	Example	Mapping
Device Brand		Samsung
Device Model		G20
Device Type		Flagship
Location		Bellevue, WA
Carrier		Verizon
Previous Carrier		ATT
Activation Date		09/21/2019
ISP		Comcast
Previous ISP		TWC

Improve your ROAS with our custom user segments for your programmatic telecom ad campaigns. Target specific user groups by geo, carrier, ISP, device attributes, time into contract, propensity to switch, and more. Full profiles available on 200 million active users in North America.

If you were to run a carrier or broadband campaign today on the Google or Facebook ad networks, and wanted to target users of a certain carrier or a certain broadband service provider, you would be surprised by the number of errors those networks produce when identifying users' current service provider. We've seen service provider identification error rates that range from 19% to 89% on Google and Facebook. Impressions are costly on those ad platforms...now imagine that you are wasting 20% of more of your impressions on the wrong group of users!! ThinkCX has developed a very large device graph of 200 million NA smartphones that regularly connect to mobile networks and residential internet networks, all meticulously mapped back to mobile ad ids and other attributes that can be used as targeting filters. Our ability to accurately identify both device and network is partially the result of years of experience in machine learning algorithms and the nuances of digital device data, but just as importantly, the result of our ability to clean and structure incredibly large volumes of raw and dirty data. We've done all the necessary front-end filtering and scrubbing, so that you can be confident that our data is as free as possible of fraud, inactive users, and misidentified devices. One of the most beneficial elements of our data is that we have tracked these uses over a period of 5 years, following them through device upgrades and changes in both cellular and home internet networks. Because we have this longitudinal view of the user, we have insights into their previous switching activities, and can make inferences about future switching activities. This enables us to make basic propensity to switch determinations on a user by user basis, which in turn gives you access to some unique targeting tactics, such as reaching out to the most likely to switch users of your specific competitors. You can have your custom ThinkCX telecom segments sent to you directly for manual upload into your programmatic ad platform, or we can use our network of distribution partners to send your audiences to your activation destination. Some of our advertising clients even license our entire database on a subscription basis so that they have always-on access and can create segments themselves on an as-needed basis. In short, ThinkCX helps telecoms reach very specific groups of carrier and home internet subscribers on digital ad platforms. Our 5-year historical lookback window give us a unique longitudinal view of devices and the people who use them, enabling our clients to target by past and future switching behaviors. We offer accuracy, relevancy, and scale, and can send your audiences down multiple different paths to activation.

North America (2)

Canada

United States of America

5 years of historical data

180	million US devices
18	million Canadian devices

Free sample available

License	Starts at
One-off purchase	Not available
Monthly License	Not available
Yearly License	Not available
Usage-based	$1.50 / CPM

Request detailed pricing

Self-reported by the provider

90%

Match rate to GOOG & FB

Methods

Frequency

Format

Audience Targeting Programmatic Advertising

Digital Advertising

Telecom advertising

Display advertising

Telecom Data Audience Data Digital Audience Data

1.5B Unique users

100% Stable users

85 countries covered

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What is ThinkCX Digital Advertising Audiences for North American Telecoms (200M Devices)?

What is ThinkCX Digital Advertising Audiences for North American Telecoms (200M Devices) used for?

This product has 5 key use cases. ThinkCX recommends using the data for Audience Targeting, Programmatic Advertising, Digital Advertising, Telecom advertising, and Display advertising. Global businesses and organizations buy Telecom Data from ThinkCX to fuel their analytics and enrichment.

Who can use ThinkCX Digital Advertising Audiences for North American Telecoms (200M Devices)?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Telecom Data. Get in touch with ThinkCX to see what their data can do for your business and find out which integrations they provide.

How far back does the data in ThinkCX Digital Advertising Audiences for North American Telecoms (200M Devices) go?

This product has 5 years of historical coverage. It can be delivered on a on-demand basis.

Which countries does ThinkCX Digital Advertising Audiences for North American Telecoms (200M Devices) cover?

This product includes data covering 2 countries like USA and Canada. ThinkCX is headquartered in United States of America.

How much does ThinkCX Digital Advertising Audiences for North American Telecoms (200M Devices) cost?

Pricing for ThinkCX Digital Advertising Audiences for North American Telecoms (200M Devices) starts at CAD1.50 per CPM. Connect with ThinkCX to get a quote and arrange custom pricing models based on your data requirements.

How can I get ThinkCX Digital Advertising Audiences for North American Telecoms (200M Devices)?

Businesses can buy Telecom Data from ThinkCX and get the data via S3 Bucket, SFTP, Email, and UI Export. Depending on your data requirements and subscription budget, ThinkCX can deliver this product in .csv and .xls format.

What is the data quality of ThinkCX Digital Advertising Audiences for North American Telecoms (200M Devices)?

ThinkCX has reported that this product has the following quality and accuracy assurances: 90% Match rate to GOOG & FB. You can compare and assess the data quality of ThinkCX using Datarade’s data marketplace.

What are similar products to ThinkCX Digital Advertising Audiences for North American Telecoms (200M Devices)?

This product has 3 related products. These alternatives include Redmob: Telecom Data (Carrier & ISP) I Global I 1.5B Users & Real-Time, Versium Consumer REACH Direct (Programmatic Digital Audience Segments) B2C Enrichment- Increase your match by 3X, and Accurate Append Verified US Third Party Audience Data Demographics/Wealth/Donation History & More High Match Rate Batch & API Delivery. You can compare the best Telecom Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Starts at

$1.50 / CPM

License	Starts at
One-off purchase	Not available
Monthly License	Not available
Yearly License	Not available
Usage-based	$1.50 / CPM

Verified Provider

ThinkCX | Digital Advertising Audiences for North American Telecoms (200M Devices)

Data Dictionary

Description

Country Coverage

History

Volume

Pricing

Suitable Company Sizes

Quality

Delivery

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