TruFactor Point of Interest (POI) Visits Data US

TruFactor Daily Visits Data for various stores/outlets across Retail, QSR, Fitness centres, Entertainment and others

Data Fit

Use Cases

Location Analytics

Foot Traffic Attribution

demographic audiences

Competitor Analysis

Audience Analytics

Out-of-home (OOH) Advertising

Store Visit Attribution

Based on

Demographic Data

Point of Interest (POI) Data

Alternative Data

Overview

Product Type
Dataset / Database / Data Feed / Data API
Pricing Models
One-off purchase, Monthly subscription, Yearly subscription

Geo Coverage

Focus

North America (1)
United States of America

Details

This dataset includes the projected count of users at various stores/outlets across the US. The store/outlet locations are licensed by TruFactor. TruFactor derives the number of users from observed counts that have been filtered for exclusion and anonymized to ensure users cannot be re-identified. Projections are extrapolated from US Census data using our proprietary algorithm. For the avoidance of doubt, this dataset does not include user-level data. TruFactor covers almost all the major brands across Retail (Big Box, Grocery, hardware, Pharmacy, and many more), Restaurants (Quick Service, Coffee, etc), Hospitality (Hotels), Entertainment (Cinema halls, etc) and other verticals such as Fitness chains and many more. The data can be provided in a more disaggregated view based on the customer’s requirement.

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