Adara

Founded in 2006, Adara is the global leader in permissioned data and verified identity. Adara combines the power of global data consortiums to inform its 1 billion digital identities with over 22 billion data elements across 130 countries and serving Global 2,000 customers. Whether informing digital marketing, programmatic advertising, search, measurement, identity and verification, or stopping fraud, Adara provides you with more customers, less friction and better outcomes.

Adara provides access to first party, deterministic and transactional data from over 300 top global brands that represent over 1 billion profiles, across a wide variety of verticals including travel, real estate, financial services, entertainment and retail. These anonymous, people-based profiles power ADARA’s Identity Graph, which brands can use to match, score and activate omni-channel marketing and customer engagement initiatives. Adara is headquartered in Palo Alto, California.