Adara
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About Adara
Adara in a Nutshell
Founded in 2006, Adara is the global leader in permissioned data and verified identity. Adara combines the power of global data consortiums to inform its 1.7 billion digital identities and over 23 billion data elements across 130 countries and serving 2,000 customers globally. Whether informing digital marketing, programmatic advertising, search, social, measurement, outbound marketing or website personalization, Adara provides you with the tools and data to create optimal consumer engagement.
Adara provides access to first-party, deterministic and transactional data from over 300 top global brands that represent over 1 billion profiles, across a wide variety of verticals including travel, real estate, financial services, entertainment and retail. These anonymous, people-based profiles power Adara’s Identity Graph, which brands can use to match, score and activate omni-channel marketing and customer engagement initiatives. Adara is headquartered in Palo Alto, California.
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Data Offering
Adara has over 300 data partners across verticals including travel, real estate, financial services, entertainment, and retail. We know what customers need next by combining our rich data with our ability to predict consumer behavior. We’ve helped brands grow market share, acquire new customers, increase customer engagement, and make better decisions.
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Data Sources & Collection
We take a strong stance when it comes to privacy and data collection. It is our number one priority and we operate in a privacy-by-design product development framework, ensuring that we are compliant with legislation and our data is secure.
Data Privacy
Adara is committed to your privacy. Adara’s Privacy Promise explains in a transparent way, what data, including personal data, is used in our business, how we process and share it, and your rights in relation to such data.
Adara is a business-to-business company that offers a technology platform (“Adara Platform” or “Platform”) which provides products and services enabling our clients to buy advertising space online and measure and analyze their campaigns.
All data we have access to will be collected, processed and protected consistent with applicable data protection laws, including where applicable the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), and this Privacy Promise.
Learn more here: https://adara.com/privacy-promise/
Integrations
Frequently asked questions about Adara
What does Adara do?
Adara helps brands win by providing predictive intelligence for optimal consumer engagement. And, you can have confidence in our data — we set the bar for ethical data use. 1.7 billion digital identities and over 23 billion data elements across 130 countries and serving 2,000 customers globally.
How much does Adara cost?
The supported pricing models for Adara’s data are One-off purchase, Monthly License, Yearly License, and Usage-based. Get talking to a member of the Adara team to receive custom pricing options, information about data subscription fees, and quotes for Adara’s data offering tailored to your use case.
What kind of data does Adara have?
Audience Data, Event Data, Restaurant Data, Travel Intent Data, and 7 others
What data does Adara offer?
Adara has over 300 data partners across verticals including travel, real estate, financial services, entertainment, and retail. We know what customers need next by combining our rich data with our ability to predict consumer behavior. We’ve helped brands grow market share, acquire new customers, increase customer engagement, and make better decisions.
How does Adara collect data?
We take a strong stance when it comes to privacy and data collection. It is our number one priority and we operate in a privacy-by-design product development framework, ensuring that we are compliant with legislation and our data is secure.
What’s Adara’s data privacy policy?
Adara is committed to your privacy. Adara’s Privacy Promise explains in a transparent way, what data, including personal data, is used in our business, how we process and share it, and your rights in relation to such data. Adara is a business-to-business company that offers a technology platform (“Adara Platform” or “Platform”) which provides products and services enabling our clients to buy advertising space online and measure and analyze their campaigns. All data we have access to will be collected, processed and protected consistent with applicable data protection laws, including where applicable the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), and this Privacy Promise. Learn more here: https://adara.com/privacy-promise/
What platforms is Adara integrated with?
The Trade Desk, Verizon Media - Oath, Amobee, LiveRamp IdentityLink™ Data Store, and Google Marketing Platform