Best Travel Intent Datasets, Databases & APIs

What is Travel Intent Data?

Travel intent data is used to monitor intent signals which suggest a consumer is preparing to travel. It's used by businesses in the travel and hospitality industry to create targeted ad campaigns, for sales forecasting, and for audience segmentation of potential tourists.Learn more

8 Results

TravelIQ by AnalyticsIQ - Consumer Travel Data USA - 122M Households

by AnalyticsIQ
Our TravelIQ data includes elements like likelihood of upcoming travel, prior travel purchase behavior ... TravelIQ contains data related to consumer travel interests, habits, and decisions.
Available for 1 countries
251M Individuals
3 months of historical data
Available Pricing:
Yearly License
Usage-based
Free sample preview

Adstra Travel | In-Market Consumer Travel Data USA

by Adstra
Tracking behavioral data on 90% of accessible devices across the US. ... Tracking behavioral data on 90% of accessible devices across the US.
Available for 1 countries
Available Pricing:
One-off purchase
Monthly License
Yearly License

Stirista's Instant Intent Data

by Stirista
The most important data for driving sales is Intent Data. ... Intent data is the set behavioral signals, or actions taken, that show the intention of your prospects
Available for 1 countries
1 years of historical data
Pricing available upon request

Adara Booked Travel Data: US and International Trips

by Adara
Adara has over 300 partners who supply aggregated real-time traveler data which can be used for travel ... And, you can have confidence in our data — we set the bar for ethical data use.
Available for 149 countries
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based

Alqami Global Travel & Tourism data in real-time (hotels, airlines, cruises, car rentals)

by Alqami
, Travel Management Companies and Rail 240 billion datapoints 12,000+ data sources Detailed ... Data from OTAs & METAs, Airlines, Hotels, Travel Rentals, Car Rentals, Cruises & Ferries, Package Providers
Available for 240 countries
Pricing available upon request

Adara In-Market Travel Data: US and International Trips

by Adara
Adara has over 300 partners who supply aggregated real-time traveler data which can be used for travel ... And, you can have confidence in our data — we set the bar for ethical data use.
Available for 149 countries
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based

Adara’s Leisure Travel Data for US or International Trips

by Adara
travel brands or brands looking to reach high-value, affluent individuals. ... And, you can have confidence in our data — we set the bar for ethical data use.
Available for 149 countries
Pricing available upon request

Adara’s Business Travel Data for US or International Trips

by Adara
for travel brands or brands looking to reach high-value, affluent individuals. ... And, you can have confidence in our data — we set the bar for ethical data use.
Available for 149 countries
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
datarade.ai - Alqami profile banner
Alqami
Based in United Kingdom
Alqami
Alqami is a data intermediary, collaborating with a global partner network matching alternative data providers with data users. We specialise in sourcing...
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AnalyticsIQ
Based in USA
AnalyticsIQ
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
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Stirista
Based in USA
Stirista
Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technolo...
Location
Data Updated in Real-Time
60 Million
B2B Professionals
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Adstra
Based in USA
Adstra
Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest an...
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Adara
Based in USA
Adara
Adara helps brands win by providing predictive intelligence for optimal consumer engagement. And, you can have confidence in our data — we set the bar for et...
ROI
Increase Return on Investment
CVR
Improve Conversion Rate
Eyeota
Based in Singapore
Eyeota
Eyeota is a data provider offering Demographic Data, Interest Data, B2B Leads Data, Consumer Behavior Data, and 5 others. They are headquartered in Singapore.

The Ultimate Guide to Travel Intent Data 2022

Learn about travel intent data analytics, sources, and collection.

What is Travel Intent Data?

Travel intent data is a kind of consumer intent data which relates specifically to a consumer’s likelihood to book a holiday or travel away from home. It allows marketers at businesses in the travel, tourism and hospitality industry to build audience segments and target the consumers displaying the highest intent to travel.

How is Travel Intent Data collected?

Travel intent data providers gather intent signals from consumers based on their online and offline behavior. When an intenet user engages with an ad for a holiday or foreign hotel, this corresponds to a degree of travel intent, so this impression is recorded and the user is placed into an audience segment amongst other ‘interested’ consumers. Even stronger intent signals can be gathered from mobile devices using cookies on travel websites like TripAdvisor, Expedia and Skyscanner. When a users searches these sites for flights or hotels, this information is recorded, and the user is placed into an even higher intent segment. Other intent signals can come from online or offline transactions whenever consumers buy travel-related products, such as luggage or travel guides.

What are the attributes of Travel Intent Data?

Travel intent datasets can have the following attributes:
Historical travel intent data- Information about consumers’ previous trips, which suggests where they may re-visit or travel to next.
Predictive travel intent data - Forecasts where a consuumer will travel next based on their travel history, as well as behavioral and demographic information.
Spend - How much a consumer spends on travel in a given period, for example every 12 months. This data can be quantitative, represented by an actual numerical figure tracking consumer spend, or qualitative, meaning the consumer’s travel is described as either ‘luxury’, ‘mid-range’, or ‘budget’.
Type - Is the consumer’s travel national, international, or on a cruise?
Reason - This refers the to traveller’s motivation, for example for vacation or for work.

What is Travel Intent Data used for?

Travel intent data is used by marketers across the travel, tourism and hospitality industry for various strategies, including:
Targeted advertising - Marketers can build highly-personalized campaigns based on an audience segment’s historical travel information and spending track record.
Audience re-targeting - Marketers can serve both online and offline ads via programmatic pop-ups and targeted emails if a consumer has displayed a suitable level of intent to travel, but didn’t end up making a purchase, so that they’re encouraged to make a purchase second time round.
Audience segmentation - To use their campaign and outreach resources effectively, advertisers can segment audiences according to the attributes we looked at earlier. This way, they only target consumers in the ‘high-intent’ segments, meaning their ads have the strongest likelihood of driving up conversions.
Pricing strategies - Marketers don’t only have to create ad campaigns, but are also responsible for creating price points which suit the current market. Travel intent data shows exactly how much customers are willing to spend, meaning marketers can offer deals customized to each segment’s specific budget.

How can a user assess the quality of Travel Intent Data?

With travel intent data, it’s important to buy from a travel intent data provider with sufficient historical coverage. Without this, your understanding of your target audience’s previous behaviour will be skewed and travel intent analytics become less reliable. For a travel intent dataset to be worth the investment, it should cover a large range of consumers. Because holidays and international travel are expensive commodities, the sales journey can be very long, even with targeted ads. So, with a range of consumers to choose from, travel businesses can ensure that they don’t put all of their eggs in one basket, and maintain a constant flow of sales.

Where can I buy Travel Intent Data?

Data providers and vendors listed on Datarade sell Travel Intent Data products and samples. Popular Travel Intent Data products and datasets available on our platform are TravelIQ by AnalyticsIQ - Consumer Travel Data USA - 122M Households by AnalyticsIQ, Adstra Travel | In-Market Consumer Travel Data USA by Adstra, and Stirista’s Instant Intent Data by Stirista.

How can I get Travel Intent Data?

You can get Travel Intent Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Travel Intent Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Travel Intent Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Travel Intent Data?

Travel Intent Data is similar to Travel Booking Data, Vacation Package Data, and Ski Resort Data. These data categories are commonly used for Origin-Destination (O-D) Analysis.

What are the most common use cases for Travel Intent Data?

The top use cases for Travel Intent Data are Origin-Destination (O-D) Analysis.