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Travel Intent Data

Travel intent data is used to monitor intent signals which suggest a consumer is preparing to travel. It's used by businesses in the travel and hospitality industry to create targeted ad campaigns, for sales forecasting, and for audience segmentation of potential tourists.

Top Travel Intent Data APIs, Datasets, and Databases

Find the top commercial Travel Intent Data sets, feeds and streams.

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by AnalyticsIQ
TravelIQ contains data related to consumer travel interests, habits, and decisions.
Volume241M individuals, 118M households
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly license
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Adstra Travel

by Adstra
Adstra Travel provides access to consumers who are in-market to travel. Tracking behavioral data on 90% of accessible devices across the US.
Use CaseTargeted Advertising, Customer Acquisition + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
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Top Travel Intent Data Providers, Vendors, and Companies

Find the top Travel Intent Data aggregators, suppliers, and firms.

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Based in Germany

travel audience is a data provider offering Travel Intent Data, Travel Booking Data, Address Data, Demographic Data, Interest Data, Brand Affinity Data, Consumer Behavior Data, Seasonal Audience Da...

Based in Singapore

Wego is a data provider offering Travel Intent Data, Consumer Behavior Data, Consumer Lifestyle Data, and Research Data. They are headquartered in Singapore. Wego offers datasets in countries such ...

Based in United States of America

Adara is a data provider offering Travel Intent Data, Identity Graph Data, Interest Data, In-Market Audience Data, and Consumer Behavior Data. They are headquartered in United States of America.

Based in United States of America

Sojern is a data provider offering Travel Intent Data, Consumer Behavior Data, Travel Booking Data, Demographic Data, Interest Data, and In-Market Audience Data. They are headquartered in United St...

Based in United Kingdom

Skyscanner is a data provider offering Travel Intent Data, Purchase Intent Data, Shopping Intent Data, In-Market Audience Data, Audience Data, and Travel Booking Data. They are headquartered in Uni...

Based in United States of America

Expedia Group™ Media Solutions offers innovative, proven and targeted digital marketing solutions for brands to reach, engage and influence a qualified audience through our global network of leadin...

Based in United Kingdom

Access to the largest digital marketplace in the world. Guaranteed ROI with best in class match rates and flexible financial models.

Based in United States of America is the industry leader in aggregating school, government, library and community event information for investment decision making. Burbio’s technology organizes and streams millions of hy...

Based in Singapore

Eyeota is a data provider offering Audience Data, Third-Party Audience Data, Travel Intent Data, Demographic Data, Interest Data, B2B Leads Data, Mobile App Usage Data, B2B Contact Data, and Consum...

The Ultimate Guide to Travel Intent Data 2020

Learn everything about Travel Intent Data. Understand data sources, popular use cases, and data quality.

What is Travel Intent Data?

Travel intent data is a kind of consumer intent data which relates specifically to a consumer’s likelihood to book a holiday or travel away from home. It allows marketers at businesses in the travel, tourism and hospitality industry to build audience segments and target the consumers displaying the highest intent to travel.

How is Travel Intent Data collected?

Travel intent data providers gather intent signals from consumers based on their online and offline behavior. When an intenet user engages with an ad for a holiday or foreign hotel, this corresponds to a degree of travel intent, so this impression is recorded and the user is placed into an audience segment amongst other ‘interested’ consumers. Even stronger intent signals can be gathered from mobile devices using cookies on travel websites like TripAdvisor, Expedia and Skyscanner. When a users searches these sites for flights or hotels, this information is recorded, and the user is placed into an even higher intent segment. Other intent signals can come from online or offline transactions whenever consumers buy travel-related products, such as luggage or travel guides.

What are the attributes of Travel Intent Data?

Travel intent datasets can have the following attributes:
Historical travel intent data- Information about consumers’ previous trips, which suggests where they may re-visit or travel to next.
Predictive travel intent data - Forecasts where a consuumer will travel next based on their travel history, as well as behavioral and demographic information.
Spend - How much a consumer spends on travel in a given period, for example every 12 months. This data can be quantitative, represented by an actual numerical figure tracking consumer spend, or qualitative, meaning the consumer’s travel is described as either ‘luxury’, ‘mid-range’, or ‘budget’.
Type - Is the consumer’s travel national, international, or on a cruise?
Reason - This refers the to traveller’s motivation, for example for vacation or for work.

What is Travel Intent Data used for?

Travel intent data is used by marketers across the travel, tourism and hospitality industry for various strategies, including:
Targeted advertising - Marketers can build highly-personalized campaigns based on an audience segment’s historical travel information and spending track record.
Audience re-targeting - Marketers can serve both online and offline ads via programmatic pop-ups and targeted emails if a consumer has displayed a suitable level of intent to travel, but didn’t end up making a purchase, so that they’re encouraged to make a purchase second time round.
Audience segmentation - To use their campaign and outreach resources effectively, advertisers can segment audiences according to the attributes we looked at earlier. This way, they only target consumers in the ‘high-intent’ segments, meaning their ads have the strongest likelihood of driving up conversions.
Pricing strategies - Marketers don’t only have to create ad campaigns, but are also responsible for creating price points which suit the current market. Travel intent data shows exactly how much customers are willing to spend, meaning marketers can offer deals customized to each segment’s specific budget.

How can a user assess the quality of Travel Intent Data?

With travel intent data, it’s important to buy from a travel intent data provider with sufficient historical coverage. Without this, your understanding of your target audience’s previous behaviour will be skewed and travel intent analytics become less reliable. For a travel intent dataset to be worth the investment, it should cover a large range of consumers. Because holidays and international travel are expensive commodities, the sales journey can be very long, even with targeted ads. So, with a range of consumers to choose from, travel businesses can ensure that they don’t put all of their eggs in one basket, and maintain a constant flow of sales.

Categories Related to Travel Intent Data

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Popular Travel Intent Data Use Cases

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Featured Top Lists for Travel Intent Data

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