Adstra
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Adstra Data Products: APIs & Datasets
Adstra Pricing & Cost
Our data and identity solutions are offered in flexible and value-based subscription pricing models that allow for portability of data across use cases and media channels, based on the elements of the suite needed to meet each company’s needs.
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About Adstra
Adstra in a Nutshell
Adstra is a leading provider of data and identity solutions and services. Over the last 40 years, Adstra has grown to become one of the industry’s leading privately held direct and digital data marketing services providers. Headquartered in Princeton, New Jersey and with offices across the United States, the company enables its roster of clients including brands in virtually every business sector to grow and improve bottom-line profitability through the innovative use of data and identity solutions.
Geo Coverage
Data Offering
Adstra’s comprehensive consumer and business data files provide access to high quality individual data attributes that serve as the foundation of marketing, customer and advertising decisions. Our base national file includes all US consumers (230+MM) and households (150+MM) connected to the essential attributes all marketers rely on: Age, Income, Gender, etc.
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Use Cases
ALC’s data and identity are the fuel for omni-channel marketing and creating exceptional customer experiences. Most clients use our data and identity to:
- Improve scale of data and identity
- Improve accuracy/quality of their own data and identity
- Expand the number of data types and attributes that they have on their customers
- Execute data-driven insights and campaigns across platforms and technologies
ALC’s Digital Audiences offer scale plus precision segmentation to reach powerful and influential audiences. Use it to drive results and awareness for travel, auto, financial services, consumer products, luxury merchandise, advocacy, philanthropy and more. More than 700 targeted audiences allow digital marketers to target with scale, while minimizing waste.
Business and consumer demographic audience targeting enabling marketers to drive lower funnel performance and branding-building results
Certifications & Associations
Data Sources & Collection
Adstra works with thousands of sources of data, each rigorously evaluated for quality and accuracy. We conduct a thorough privacy assessment to ensure that the data being sourced complies to all privacy and regulatory standards. Adstra’s data is purely deterministic: every digital user targeted via cookie or mobile ID is directly connected to an offline user utilizing 1:1 matching.
Key Differentiators
ALC’s Link2Me Data Solutions are built leveraging proprietary assets. Built with robust and persistent identifiers linked to each attribute and other identifiers in both the known and anonymous realm, ALC’s Link2Me Data Solutions enable rapid activation and distribution. ALC’s preconnected data allows for an infinite number of attributes from vertical (auto, travel, retail, etc.) and horizontal (behavioral, transactional) audiences to be created and used across any marketing and advertising channel. Standard with persistent identity keys, ALC’s file covers 100% of U.S. households, including all marketable consumers within those households, and includes 300 independent variables.
Data Privacy
Our philosophy on privacy follows the framework of Privacy by Design. We integrate privacy in strategy, product development, and more. We can protect consumer privacy AND provide relevant advertising, which benefits everyone involved, especially advertisers, consumers, and small business websites and mobile applications. Ensuring the protection of privacy throughout the entire lifecycle of the data is of the utmost importance, and we are careful to protect privacy as data is collected, used, and destroyed responsibly.
Integrations
Frequently asked questions about Adstra
What does Adstra do?
Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest any form of identity, assign a persistent ID connected to attributes data, and action against any other media or form of identity.
How much does Adstra cost?
The supported pricing models for Adstra’s data are One-off purchase, Monthly License, and Yearly License. Get talking to a member of the Adstra team to receive custom pricing options, information about data subscription fees, and quotes for Adstra’s data offering tailored to your use case.
What kind of data does Adstra have?
Identity Graph Data, In-Market Audience Data, Consumer Lifestyle Data, Audience Data, and 26 others
What data does Adstra offer?
Adstra’s comprehensive consumer and business data files provide access to high quality individual data attributes that serve as the foundation of marketing, customer and advertising decisions. Our base national file includes all US consumers (230+MM) and households (150+MM) connected to the essential attributes all marketers rely on: Age, Income, Gender, etc.
How does Adstra collect data?
Adstra works with thousands of sources of data, each rigorously evaluated for quality and accuracy. We conduct a thorough privacy assessment to ensure that the data being sourced complies to all privacy and regulatory standards. Adstra’s data is purely deterministic: every digital user targeted via cookie or mobile ID is directly connected to an offline user utilizing 1:1 matching.
What’s Adstra’s data privacy policy?
Our philosophy on privacy follows the framework of Privacy by Design. We integrate privacy in strategy, product development, and more. We can protect consumer privacy AND provide relevant advertising, which benefits everyone involved, especially advertisers, consumers, and small business websites and mobile applications. Ensuring the protection of privacy throughout the entire lifecycle of the data is of the utmost importance, and we are careful to protect privacy as data is collected, used, and destroyed responsibly.
What are the best use cases for Adstra’s data?
ALC’s data and identity are the fuel for omni-channel marketing and creating exceptional customer experiences. Most clients use our data and identity to: Improve scale of data and identity Improve accuracy/quality of their own data and identity Expand the number of data types and attributes that they have on their customers Execute data-driven insights and campaigns across platforms and technologies ALC’s Digital Audiences offer scale plus precision segmentation to reach powerful and influential audiences. Use it to drive results and awareness for travel, auto, financial services, consumer products, luxury merchandise, advocacy, philanthropy and more. More than 700 targeted audiences allow digital marketers to target with scale, while minimizing waste. Business and consumer demographic audience targeting enabling marketers to drive lower funnel performance and branding-building results
What platforms is Adstra integrated with?
MediaMath, The Trade Desk, DataXu, Adobe Audience Manager, LiveRamp IdentityLink™ Data Store, Salesforce Audience Studio (fka Krux DMP), Lotame Data Exchange, Nielsen Marketing Cloud, Oracle Data Marketplace (BlueKai), Basis by Centro, Eyeota Data Marketplace, and AWS Data Exchange