Adstra

The New Ideal in Data

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About

Adstra is a leading provider of data and identity solutions and services. Over the last 40 years, Adstra has grown to become one of the industry’s leading privately held direct and digital data marketing services providers. Headquartered in Princeton, New Jersey and with offices across the United States, the company enables its roster of clients including brands in virtually every business sector to grow and improve bottom-line profitability through the innovative use of data and identity solutions.

Headquarter
United States of America

Data Offering

Adstra’s comprehensive consumer and business data files provide access to high quality individual data attributes that serve as the foundation of marketing, customer and advertising decisions. Our base national file includes all US consumers (230+MM) and households (150+MM) connected to the essential attributes all marketers rely on: Age, Income, Gender, etc.

Pricing

Our data and identity solutions are offered in flexible and value-based subscription pricing models that allow for portability of data across use cases and media channels, based on the elements of the suite needed to meet each company’s needs.

  • Monthly license
  • Yearly license
  • Usage-based

Use Cases

ALC’s data and identity are the fuel for omni-channel marketing and creating exceptional customer experiences. Most clients use our data and identity to:

  • Improve scale of data and identity
  • Improve accuracy/quality of their own data and identity
  • Expand the number of data types and attributes that they have on their customers
  • Execute data-driven insights and campaigns across platforms and technologies

ALC’s Digital Audiences offer scale plus precision segmentation to reach powerful and influential audiences. Use it to drive results and awareness for travel, auto, financial services, consumer products, luxury merchandise, advocacy, philanthropy and more. More than 700 targeted audiences allow digital marketers to target with scale, while minimizing waste.

Business and consumer demographic audience targeting enabling marketers to drive lower funnel performance and branding-building results

Geo Coverage

North America (1)
United States of America

Certifications & Associations

Logo of Digital Advertising Alliance (DAA) certification
Logo of iCom (Global Forum for Data Marketing and Measurement) certification
Logo of Interactive Advertising Bureau (IAB) certification
Logo of Network Advertising Initiative (NAI) certification

Data Sources & Collection

Adstra works with thousands of sources of data, each rigorously evaluated for quality and accuracy. We conduct a thorough privacy assessment to ensure that the data being sourced complies to all privacy and regulatory standards. Adstra’s data is purely deterministic: every digital user targeted via cookie or mobile ID is directly connected to an offline user utilizing 1:1 matching.

Key Differentiators

ALC’s Link2Me Data Solutions are built leveraging proprietary assets. Built with robust and persistent identifiers linked to each attribute and other identifiers in both the known and anonymous realm, ALC’s Link2Me Data Solutions enable rapid activation and distribution. ALC’s preconnected data allows for an infinite number of attributes from vertical (auto, travel, retail, etc.) and horizontal (behavioral, transactional) audiences to be created and used across any marketing and advertising channel. Standard with persistent identity keys, ALC’s file covers 100% of U.S. households, including all marketable consumers within those households, and includes 300 independent variables.

Data Privacy

Our philosophy on privacy follows the framework of Privacy by Design. We integrate privacy in strategy, product development, and more. We can protect consumer privacy AND provide relevant advertising, which benefits everyone involved, especially advertisers, consumers, and small business websites and mobile applications. Ensuring the protection of privacy throughout the entire lifecycle of the data is of the utmost importance, and we are careful to protect privacy as data is collected, used, and destroyed responsibly.

Integrations

Logo of Adobe Audience Manager integration
Logo of AWS Data Exchange integration
Logo of Basis by Centro integration
Logo of DataXu integration
Logo of Eyeota Data Marketplace integration
Logo of LiveRamp IdentityLink™ Data Store integration
Logo of Lotame Data Exchange integration
Logo of MediaMath integration
Logo of Nielsen Marketing Cloud integration
Logo of Oracle Data Marketplace (BlueKai) integration
Logo of Salesforce Audience Studio (fka Krux DMP) integration
Logo of The Trade Desk integration

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