Adstra
No reviews yetVerified Data ProviderOptimized for quick response
Get Intro
Trusted by
Adstra Data Products: APIs & Datasets
Most Viewed Product
Adstra HCP (Healthcare Providers)
| Country | USA |
|---|---|
| Use Case | Audience Targeting, Audience Segmentation + 3 more |
Adstra Identity Graph
| Volume | 1.1B Cookies, 400M Hashed Emails |
|---|---|
| Country | USA |
| Use Case | Identity Resolution, Data Onboarding + 3 more |
Adstra Business (B2B)
| Volume | 95M individuals, 16M organizations |
|---|---|
| Country | USA |
| Use Case | B2B Marketing, Digital Advertising + 3 more |
Adstra Consumer
| Volume | 232M records, 300 data elements |
|---|---|
| Country | USA Canada Australia |
| Use Case | Consumer Intelligence, Data Enhancement + 2 more |
Adstra Caregivers
| Country | USA |
|---|---|
| Use Case | Customer Intelligence, Consumer Data Enrichment + 2 more |
Please create a free account if you want to get access to all of our resources.
About Adstra
Adstra in a Nutshell
Adstra is a leading provider of data and identity solutions and services. Over the last 40 years, Adstra has grown to become one of the industry’s leading privately held direct and digital data marketing services providers. Headquartered in Princeton, New Jersey and with offices across the United States, the company enables its roster of clients including brands in virtually every business sector to grow and improve bottom-line profitability through the innovative use of data and identity solutions.
- Headquarter
- United States of America
Data Offering
Adstra’s comprehensive consumer and business data files provide access to high quality individual data attributes that serve as the foundation of marketing, customer and advertising decisions. Our base national file includes all US consumers (230+MM) and households (150+MM) connected to the essential attributes all marketers rely on: Age, Income, Gender, etc.
Pricing
Our data and identity solutions are offered in flexible and value-based subscription pricing models that allow for portability of data across use cases and media channels, based on the elements of the suite needed to meet each company’s needs.
- Monthly license
- Yearly license
- Usage-based
Featured in
10 Best Political & Voter Data Providers 10 Best Healthcare Data ProvidersUse Cases
ALC’s data and identity are the fuel for omni-channel marketing and creating exceptional customer experiences. Most clients use our data and identity to:
- Improve scale of data and identity
- Improve accuracy/quality of their own data and identity
- Expand the number of data types and attributes that they have on their customers
- Execute data-driven insights and campaigns across platforms and technologies
ALC’s Digital Audiences offer scale plus precision segmentation to reach powerful and influential audiences. Use it to drive results and awareness for travel, auto, financial services, consumer products, luxury merchandise, advocacy, philanthropy and more. More than 700 targeted audiences allow digital marketers to target with scale, while minimizing waste.
Business and consumer demographic audience targeting enabling marketers to drive lower funnel performance and branding-building results
Geo Coverage
Certifications & Associations
Data Sources & Collection
Adstra works with thousands of sources of data, each rigorously evaluated for quality and accuracy. We conduct a thorough privacy assessment to ensure that the data being sourced complies to all privacy and regulatory standards. Adstra’s data is purely deterministic: every digital user targeted via cookie or mobile ID is directly connected to an offline user utilizing 1:1 matching.
Key Differentiators
ALC’s Link2Me Data Solutions are built leveraging proprietary assets. Built with robust and persistent identifiers linked to each attribute and other identifiers in both the known and anonymous realm, ALC’s Link2Me Data Solutions enable rapid activation and distribution. ALC’s preconnected data allows for an infinite number of attributes from vertical (auto, travel, retail, etc.) and horizontal (behavioral, transactional) audiences to be created and used across any marketing and advertising channel. Standard with persistent identity keys, ALC’s file covers 100% of U.S. households, including all marketable consumers within those households, and includes 300 independent variables.
Data Privacy
Our philosophy on privacy follows the framework of Privacy by Design. We integrate privacy in strategy, product development, and more. We can protect consumer privacy AND provide relevant advertising, which benefits everyone involved, especially advertisers, consumers, and small business websites and mobile applications. Ensuring the protection of privacy throughout the entire lifecycle of the data is of the utmost importance, and we are careful to protect privacy as data is collected, used, and destroyed responsibly.
Integrations
Alternative Providers
View more alternatives
Adstra Reviews
Your Review
There are not enough reviews and ratings for Adstra at the moment. Have you worked with Adstra? You can help other data professionals better understand Adstra’s data products and services by leaving a review now.
Frequently asked questions about Adstra
What does Adstra do?
Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest any form of identity, assign a persistent ID connected to attributes data, and action against any other media or form of identity.
How much does Adstra cost?
Our data and identity solutions are offered in flexible and value-based subscription pricing models that allow for portability of data across use cases and media channels, based on the elements of the suite needed to meet each company’s needs.
What kind of data does Adstra have?
Third-Party Audience Data, Address Data, IP Address Data, Consumer Lifestyle Data, Identity Graph Data, Consumer Identity Graph Data, Cross-Device Identity Data, and Second-Party Audience Data
What data does Adstra offer?
Adstra’s comprehensive consumer and business data files provide access to high quality individual data attributes that serve as the foundation of marketing, customer and advertising decisions. Our base national file includes all US consumers (230+MM) and households (150+MM) connected to the essential attributes all marketers rely on: Age, Income, Gender, etc.
How does Adstra collect data?
Adstra works with thousands of sources of data, each rigorously evaluated for quality and accuracy. We conduct a thorough privacy assessment to ensure that the data being sourced complies to all privacy and regulatory standards. Adstra’s data is purely deterministic: every digital user targeted via cookie or mobile ID is directly connected to an offline user utilizing 1:1 matching.
What’s Adstra’s data privacy policy?
Our philosophy on privacy follows the framework of Privacy by Design. We integrate privacy in strategy, product development, and more. We can protect consumer privacy AND provide relevant advertising, which benefits everyone involved, especially advertisers, consumers, and small business websites and mobile applications. Ensuring the protection of privacy throughout the entire lifecycle of the data is of the utmost importance, and we are careful to protect privacy as data is collected, used, and destroyed responsibly.
What are the best use cases for Adstra’s data?
ALC’s data and identity are the fuel for omni-channel marketing and creating exceptional customer experiences. Most clients use our data and identity to: Improve scale of data and identity Improve accuracy/quality of their own data and identity Expand the number of data types and attributes that they have on their customers Execute data-driven insights and campaigns across platforms and technologies ALC’s Digital Audiences offer scale plus precision segmentation to reach powerful and influential audiences. Use it to drive results and awareness for travel, auto, financial services, consumer products, luxury merchandise, advocacy, philanthropy and more. More than 700 targeted audiences allow digital marketers to target with scale, while minimizing waste. Business and consumer demographic audience targeting enabling marketers to drive lower funnel performance and branding-building results
What platforms is Adstra integrated with?
Oracle Data Marketplace (BlueKai), Eyeota Data Marketplace, MediaMath, The Trade Desk, DataXu, Lotame Data Exchange, AWS Data Exchange, Basis by Centro, Salesforce Audience Studio (fka Krux DMP), Nielsen Marketing Cloud, Adobe Audience Manager, and LiveRamp IdentityLink™ Data Store