Charm.io
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Charm.io Data Products: APIs & Datasets
Charm.io Pricing & Cost
Charm’s pricing is based on the individual product or use case. Learn more about our pricing packages based on if you’re using Charm for Brand Discovery, Sourcing & Diligence, Prospecting, or TikTok Shop data: https://info.charm.io/pricing
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About Charm.io
Charm.io in a Nutshell
Charm is the leading platform for brand discovery and analysis, tracking critical performance metrics for every direct-to-consumer brand online and on TikTok Shop.
With Charm you can:
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Make informed merchandising & brand portfolio decisions by identifying brands within target product categories that are a good fit for curating your stores or marketplace.
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Build your perfect pipeline by prospecting >4M brands across 160+ metrics including the Charm Growth Score™, ad count, tech stack, and more.
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Source & and diligence investment targets through leveraging Charm’s extensive dataset of >4M brands.
Get started with Charm when you book a demo today: https://try.charm.io/book-a-demo
Country Coverage
Data Offering
Our data offers 160+ dimensions for over 4M ecommerce brands online and on TikTok Shop. We surface social data, marketplace data, website data, product data, advertising data, contact data and more.
Use Cases
Retailers:
Find high-growth brands for your store or marketplace
Charm will get you a list of breaking-out brands that are a good fit for your store. Reach out to them before other stores do.
Software:
Fill your pipeline with brands that meet your ideal customer profile. Matt Goodman, CEO of Okendo says “Before Charm, I would never be able to know if a brand that I wanted to work with was a good fit. I can qualify who we reach out to better now that I have data on brands and I can easily filter out brands out of our ideal customer profile.”
3PLs:
Find brands growing their product count. Anthony Watson, Co-Founder of ShipBob says, “Charm has been instrumental in helping our revenue organization be more productive with daily selling activities at every level.”
Agencies:
Find ecommerce brands that need help growing their business. TikTok agency HeySocial says “We would recommend Charm.io to any company that wants to be really precise with their cold outreach while saving a significant amount of time.”
Investment & Acquisition:
Find ecommerce brands that are growing fast and are on the cusp of making it big. Charm identified fast-growing DTC brands like Caraway and Allbirds before they became household names.
TikTok Shop Analytics:
Get daily TikTok Shop sales data on every category, shop, and product worldwide. See top-selling TikTok Shop products by revenue, units sold, MoM growth & more.
Data Sources & Collection
Charm’s crawlers visit 2.5 million web pages per day, utilizing AI with proprietary detection capabilities to track every product SKU in the world.
Leveraging computer vision-powered image and text matching, Charm maps all related brand assets to paint a comprehensive picture of a brand’s identity.
Charm’s machine learning algorithms process the collected data to create proprietary composite scores for each brand online, comparing digital performance to category peers.
Key Differentiators
Charm.io indexes 4M+ ecommerce brands across 160+ attributes, including ranking each brand by the proprietary Charm Growth Score™, Charm Success Score™, and Charm Sophistication Score™. Charm also provides in-depth TikTok Shop data providing revenue insights into every category, shop, and product worldwide.
Integrations
Frequently asked questions about Charm.io
What does Charm.io do?
Charm is the leading platform for brand discovery and analysis, tracking critical performance metrics for every direct-to-consumer brand online and on TikTok Shop.
How much does Charm.io cost?
The supported pricing models for Charm.io’s data are available by getting in contact with them via Datarade. Charm.io offers free samples for individual data requirements. Get talking to a member of the Charm.io team to receive custom pricing options, information about data subscription fees, and quotes for Charm.io’s data offering tailored to your use case.
What kind of data does Charm.io have?
Ecommerce Data, Ecommerce Product Data, Ecommerce Store Data, Ecommerce Leads Data, and Ecommerce Merchant Data
What data does Charm.io offer?
Our data offers 160+ dimensions for over 4M ecommerce brands online and on TikTok Shop. We surface social data, marketplace data, website data, product data, advertising data, contact data and more.
How does Charm.io collect data?
Charm’s crawlers visit 2.5 million web pages per day, utilizing AI with proprietary detection capabilities to track every product SKU in the world. Leveraging computer vision-powered image and text matching, Charm maps all related brand assets to paint a comprehensive picture of a brand’s identity. Charm’s machine learning algorithms process the collected data to create proprietary composite scores for each brand online, comparing digital performance to category peers.
What’s Charm.io’s data privacy policy?
Charm indexes data from publicly available sources.
What are the best use cases for Charm.io’s data?
Retailers: Find high-growth brands for your store or marketplace Charm will get you a list of breaking-out brands that are a good fit for your store. Reach out to them before other stores do. Software: Fill your pipeline with brands that meet your ideal customer profile. Matt Goodman, CEO of Okendo says “Before Charm, I would never be able to know if a brand that I wanted to work with was a good fit. I can qualify who we reach out to better now that I have data on brands and I can easily filter out brands out of our ideal customer profile.” 3PLs: Find brands growing their product count. Anthony Watson, Co-Founder of ShipBob says, “Charm has been instrumental in helping our revenue organization be more productive with daily selling activities at every level.” Agencies: Find ecommerce brands that need help growing their business. TikTok agency HeySocial says “We would recommend Charm.io to any company that wants to be really precise with their cold outreach while saving a significant amount of time.” Investment & Acquisition: Find ecommerce brands that are growing fast and are on the cusp of making it big. Charm identified fast-growing DTC brands like Caraway and Allbirds before they became household names. TikTok Shop Analytics: Get daily TikTok Shop sales data on every category, shop, and product worldwide. See top-selling TikTok Shop products by revenue, units sold, MoM growth & more.
What platforms is Charm.io integrated with?
HubSpot