Datonics
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Datonics Data Products: APIs & Datasets
Web Browsing Data (Interest, Intent, Life Stage, Behavioral Audiences)
| Volume | 300M records |
|---|---|
| Country | USA Canada |
| Use Case | Retargeting, Programmatic Advertising + 3 more |
Demo, B2B, Past Purchase, POI (Visitor Location) Data
| Volume | 300M records |
|---|---|
| Country | USA Canada |
| Use Case | demographic audiences, Location-based Advertising + 5 more |
Cookie/Mobile Data Enrichment For DMPs & CDPs
| Volume | 600M records |
|---|---|
| Country | USA Canada |
| Use Case | Audience Segmentation, Audience Targeting + 3 more |
Online Keyword Raw Data Feed For AI Platforms
| Volume | 600M records |
|---|---|
| Country | USA Canada |
| Use Case | Algorithm, Programmatic Advertising + 3 more |
Canada Dataset (Intent, Mobile, Demo & More)
| Volume | 200M records |
|---|---|
| Country | Canada |
| Use Case | Canada, Location-based Advertising + 2 more |
About Datonics
Datonics in a Nutshell
Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review sites, search comparison engines, content sites and more to identify the keyword interactions occurring on their webpages. This allows us to classify their users into interest, intent, life stage, behavioral & B2B segments. This data originates online and is classified on a one to one basis (no modeling or household matching). As a result of our keyword driven dataset, we can also provide custom keyword segments to our clients.
Additionally, we source demographic, B2B, POI and past purchase data from specialty data providers. Our demo data set is filtered for conflicting data, providing an additional layer of accuracy.
- Headquarter
- United States of America
Data Offering
Pricing
- One-off purchase
- Monthly license
- Yearly license
Featured in
10 Best Data Providers for Programmatic AdvertisingUse Cases
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Certifications & Associations
Data Sources & Collection
Datonics keyword data is collected from our pixel on our publisher websites (shopping sites, product review sites, search comparison engines, vertical content sites). This allows us to classify users into search, interest, intent, life stage and behavioral data.
Key Differentiators
Datonics specializes in keyword driven data that originates from online publishers.
Integrations
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Frequently asked questions about Datonics
What does Datonics do?
Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review sites, search comparison engines, content sites and more to identify the keyword interactions occurring on their webpages. This allows us to classify their users into interest, intent, life stage, behavioral & B2B segments. This data originates online and is classified on a one to one basis (no modeling or household matching). As a result of our keyword driven dataset, we can also provide custom keyword segments to our clients. Additionally, we source demographic, B2B, POI and past purchase data from specialty data providers. Our demo data set is filtered for conflicting data, providing an additional layer of accuracy.
What kind of data does Datonics have?
App Store Data, B2B Marketing Data, Consumer Behavior Data, Demographic Data, and 8 others
How does Datonics collect data?
Datonics keyword data is collected from our pixel on our publisher websites (shopping sites, product review sites, search comparison engines, vertical content sites). This allows us to classify users into search, interest, intent, life stage and behavioral data.
What platforms is Datonics integrated with?
AppNexus Data Marketplace, Amobee, MediaMath, Kochava, Verizon Media - Oath, The Trade Desk, DataXu, Neustar Identity Data Management Platform (IDMP), Basis by Centro, Salesforce Audience Studio (fka Krux DMP), Simpli.fi, and Adobe Audience Manager