Datonics

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Datonics Data Products: APIs & Datasets

Explore Datonics’ datasets, databases, and data feeds.
An online web data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic indu...
Datonics Web Browsing Data for USA & Canada (Interest, Intent, Life Stage, Behavioral Audiences) 300M records icon
300M records
Datonics Web Browsing Data for USA & Canada (Interest, Intent, Life Stage, Behavioral Audiences) 2 countries covered icon
2 countries covered
Datonics Demo, B2B, Past Purchase, POI: An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs sinc...
Datonics Demo, B2B, Past Purchase, POI (Visitor Location) Data for USA & Canada 300M records icon
300M records
Datonics Demo, B2B, Past Purchase, POI (Visitor Location) Data for USA & Canada 2 countries covered icon
2 countries covered
An online mobile data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic i...
Datonics Cookie/Mobile Data Enrichment For DMPs & CDPs (USA & Canada) 600M records icon
600M records
Datonics Cookie/Mobile Data Enrichment For DMPs & CDPs (USA & Canada) 2 countries covered icon
2 countries covered
An online data pioneer, Datonics has been a leader in providing web data to ad networks and DSPs since the birth of the programmatic indu...
Datonics Online Keyword Raw Data Feed For AI Platforms (USA & Canada) 600M records icon
600M records
Datonics Online Keyword Raw Data Feed For AI Platforms (USA & Canada) 2 countries covered icon
2 countries covered
An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry...
Datonics Mobile Audience Dataset for Canada (Intent, Mobile, Demo & More) 200M records icon
200M records
Datonics Mobile Audience Dataset for Canada (Intent, Mobile, Demo & More) Canada covered icon
Canada covered

Datonics Pricing & Cost

Learn about Datonics’ prices, subscription cost, and API pricing.
The supported pricing models for Datonics’ data are One-off purchase, Monthly License, and Yearly License. Get talking to a member of the Datonics team to receive custom pricing options, information about data subscription fees, and quotes for Datonics’ data offering tailored to your use case.

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About Datonics

Learn more about Datonics’ data sources, use cases, and integrations.

Datonics in a Nutshell

Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review sites, search comparison engines, content sites and more to identify the keyword interactions occurring on their webpages. This allows us to classify their users into interest, intent, life stage, behavioral & B2B segments. This data originates online and is classified on a one to one basis (no modeling or household matching). As a result of our keyword driven dataset, we can also provide custom keyword segments to our clients.

Additionally, we source demographic, B2B, POI and past purchase data from specialty data providers. Our demo data set is filtered for conflicting data, providing an additional layer of accuracy.

Headquarter
USA

Geo Coverage

North America (2)
Canada
United States of America

Certifications & Associations

Logo of Digital Advertising Alliance (DAA) certification
Logo of Network Advertising Initiative (NAI) certification

Data Sources & Collection

Datonics keyword data is collected from our pixel on our publisher websites (shopping sites, product review sites, search comparison engines, vertical content sites). This allows us to classify users into search, interest, intent, life stage and behavioral data.

Key Differentiators

Datonics specializes in keyword driven data that originates from online publishers.

Integrations

Logo of Adobe Audience Manager integration
Logo of Amobee integration
Logo of AppNexus Data Marketplace integration
Logo of Basis by Centro integration
Logo of DataXu integration
Logo of Kochava integration
Logo of MediaMath integration
Logo of Neustar Identity Data Management Platform (IDMP) integration
Logo of Salesforce Audience Studio (fka Krux DMP) integration
Logo of Simpli.fi integration
Logo of The Trade Desk integration
Logo of Verizon Media - Oath integration

What are you looking for?

Frequently asked questions about Datonics

What does Datonics do?

Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review sites, search comparison engines, content sites and more to identify the keyword interactions occurring on their webpages. This allows us to classify their users into interest, intent, life stage, behavioral & B2B segments. This data originates online and is classified on a one to one basis (no modeling or household matching). As a result of our keyword driven dataset, we can also provide custom keyword segments to our clients. Additionally, we source demographic, B2B, POI and past purchase data from specialty data providers. Our demo data set is filtered for conflicting data, providing an additional layer of accuracy.

How much does Datonics cost?

The supported pricing models for Datonics’ data are One-off purchase, Monthly License, and Yearly License. Get talking to a member of the Datonics team to receive custom pricing options, information about data subscription fees, and quotes for Datonics’ data offering tailored to your use case.

What kind of data does Datonics have?

Demographic Data, Location Data, Consumer Behavior Data, Consumer Review Data, and 13 others

How does Datonics collect data?

Datonics keyword data is collected from our pixel on our publisher websites (shopping sites, product review sites, search comparison engines, vertical content sites). This allows us to classify users into search, interest, intent, life stage and behavioral data.

What platforms is Datonics integrated with?

MediaMath, The Trade Desk, AppNexus Data Marketplace, DataXu, Verizon Media - Oath, Adobe Audience Manager, Amobee, Salesforce Audience Studio (fka Krux DMP), Kochava, Basis by Centro, Neustar Identity Data Management Platform (IDMP), and Simpli.fi