Datonics
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About Datonics
Datonics in a Nutshell
Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review sites, search comparison engines, content sites and more to identify the keyword interactions occurring on their webpages. This allows us to classify their users into interest, intent, life stage, behavioral & B2B segments. This data originates online and is classified on a one to one basis (no modeling or household matching). As a result of our keyword driven dataset, we can also provide custom keyword segments to our clients.
Additionally, we source demographic, B2B, POI and past purchase data from specialty data providers. Our demo data set is filtered for conflicting data, providing an additional layer of accuracy.
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Data Sources & Collection
Datonics keyword data is collected from our pixel on our publisher websites (shopping sites, product review sites, search comparison engines, vertical content sites). This allows us to classify users into search, interest, intent, life stage and behavioral data.
Key Differentiators
Datonics specializes in keyword driven data that originates from online publishers.
Integrations
Frequently asked questions about Datonics
What does Datonics do?
Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review sites, search comparison engines, content sites and more to identify the keyword interactions occurring on their webpages. This allows us to classify their users into interest, intent, life stage, behavioral & B2B segments. This data originates online and is classified on a one to one basis (no modeling or household matching). As a result of our keyword driven dataset, we can also provide custom keyword segments to our clients. Additionally, we source demographic, B2B, POI and past purchase data from specialty data providers. Our demo data set is filtered for conflicting data, providing an additional layer of accuracy.
How much does Datonics cost?
The supported pricing models for Datonics’ data are One-off purchase, Monthly License, and Yearly License. Get talking to a member of the Datonics team to receive custom pricing options, information about data subscription fees, and quotes for Datonics’ data offering tailored to your use case.
What kind of data does Datonics have?
Demographic Data, Location Data, Consumer Behavior Data, Audience Data, and 12 others
How does Datonics collect data?
Datonics keyword data is collected from our pixel on our publisher websites (shopping sites, product review sites, search comparison engines, vertical content sites). This allows us to classify users into search, interest, intent, life stage and behavioral data.
What platforms is Datonics integrated with?
MediaMath, The Trade Desk, AppNexus Data Marketplace, DataXu, Verizon Media - Oath, Adobe Audience Manager, Amobee, Salesforce Audience Studio (fka Krux DMP), Kochava, Basis by Centro, Neustar Identity Data Management Platform (IDMP), and Simpli.fi