Behavioral data pulled directly from the data source
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Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review sites, search comparison engines, content sites and more to identify the keyword interactions occurring on their webpages. This allows us to classify their users into interest, intent, life stage, behavioral & B2B segments. This data originates online and is classified on a one to one basis (no modeling or household matching). As a result of our keyword driven dataset, we can also provide custom keyword segments to our clients.
Additionally, we source demographic, B2B, POI and past purchase data from specialty data providers. Our demo data set is filtered for conflicting data, providing an additional layer of accuracy.
- United States of America
Datonics has not published pricing information for their data services. This is common practice for data vendors and providers. Contact Datonics to obtain current pricing.
Certifications & Associations
Data Sources & Collection
Datonics keyword data is collected from our pixel on our publisher websites (shopping sites, product review sites, search comparison engines, vertical content sites). This allows us to classify users into search, interest, intent, life stage and behavioral data.
Datonics specializes in keyword driven data that originates from online publishers.