Datonics

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Datonics Data Products: APIs & Datasets

Demo, B2B, Past Purchase, POI (Visitor Location) Data

An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry and is today the largest independent data marketplace.
Volume300M records
Country
USA
Canada
Use Casedemographic audiences, Location-based Advertising + 5 more
Available Pricing:
Monthly license
Get Sample View Product

Cookie/Mobile Data Enrichment For DMPs & CDPs

An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry and is today the largest independent data marketplace.
Volume600M records
Country
USA
Canada
Use CaseAudience Segmentation, Audience Targeting + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Get Sample View Product

Online Keyword Raw Data Feed For AI Platforms

An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry. We power many of the leading retargeting and AI platforms ...
Volume600M records
Country
USA
Canada
Use CaseAlgorithm, Programmatic Advertising + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Get Sample View Product

Canada Dataset (Intent, Mobile, Demo & More)

An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry and is today the largest independent data marketplace.
Volume200M records
Country
Canada
Use CaseCanada, Location-based Advertising + 2 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Get Sample View Product

About Datonics

Datonics in a Nutshell

Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review sites, search comparison engines, content sites and more to identify the keyword interactions occurring on their webpages. This allows us to classify their users into interest, intent, life stage, behavioral & B2B segments. This data originates online and is classified on a one to one basis (no modeling or household matching). As a result of our keyword driven dataset, we can also provide custom keyword segments to our clients.

Additionally, we source demographic, B2B, POI and past purchase data from specialty data providers. Our demo data set is filtered for conflicting data, providing an additional layer of accuracy.

Headquarter
United States of America

Data Offering

Pricing

Datonics has not published pricing information for their data services. This is common practice for data vendors and providers. Contact Datonics to obtain current pricing.

Use Cases

Geo Coverage

North America (2)
Canada
United States of America

Certifications & Associations

Logo of Digital Advertising Alliance (DAA) certification
Logo of Network Advertising Initiative (NAI) certification

Data Sources & Collection

Datonics keyword data is collected from our pixel on our publisher websites (shopping sites, product review sites, search comparison engines, vertical content sites). This allows us to classify users into search, interest, intent, life stage and behavioral data.

Key Differentiators

Datonics specializes in keyword driven data that originates from online publishers.

Integrations

Logo of Adobe Audience Manager integration
Logo of Amobee integration
Logo of AppNexus Data Marketplace integration
Logo of Basis by Centro integration
Logo of DataXu integration
Logo of Kochava integration
Logo of MediaMath integration
Logo of Neustar Identity Data Management Platform (IDMP) integration
Logo of Salesforce Audience Studio (fka Krux DMP) integration
Logo of Simpli.fi integration
Logo of The Trade Desk integration
Logo of Verizon Media - Oath integration

Alternative Providers

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Frequently asked questions about Datonics

What does Datonics do?

Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review sites, search comparison engines, content sites and more to identify the keyword interactions occurring on their webpages. This allows us to classify their users into interest, intent, life stage, behavioral & B2B segments. This data originates online and is classified on a one to one basis (no modeling or household matching). As a result of our keyword driven dataset, we can also provide custom keyword segments to our clients. Additionally, we source demographic, B2B, POI and past purchase data from specialty data providers. Our demo data set is filtered for conflicting data, providing an additional layer of accuracy.

What kind of data does Datonics have?

Life Stage Data, Ecommerce Data, Interest Data, Point of Interest (POI) Data, Shopping Intent Data, Third-Party Audience Data, Online Shopping Data, Shopper Data, CPG Data, Mobile Audience Data, Ecommerce Customer Data, Clickstream Data, Demographic Data, In-Market Audience Data, and Consumer Behavior Data

How does Datonics collect data?

Datonics keyword data is collected from our pixel on our publisher websites (shopping sites, product review sites, search comparison engines, vertical content sites). This allows us to classify users into search, interest, intent, life stage and behavioral data.

What platforms is Datonics integrated with?

AppNexus Data Marketplace, Amobee, MediaMath, Kochava, Verizon Media - Oath, The Trade Desk, DataXu, Neustar Identity Data Management Platform (IDMP), Basis by Centro, Salesforce Audience Studio (fka Krux DMP), Simpli.fi, and Adobe Audience Manager

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