Datonics

Behavioral data pulled directly from the data source

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About

Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review sites, search comparison engines, content sites and more to identify the keyword interactions occurring on their webpages. This allows us to classify their users into interest, intent, life stage, behavioral & B2B segments. This data originates online and is classified on a one to one basis (no modeling or household matching). As a result of our keyword driven dataset, we can also provide custom keyword segments to our clients.

Additionally, we source demographic, B2B, POI and past purchase data from specialty data providers. Our demo data set is filtered for conflicting data, providing an additional layer of accuracy.

Headquarter
United States of America

Data Offering

Pricing

Datonics has not published pricing information for their data services. This is common practice for data vendors and providers. Contact Datonics to obtain current pricing.

Use Cases

Geo Coverage

North America (2)
Canada
United States of America

Certifications & Associations

Logo of Digital Advertising Alliance (DAA) certification
Logo of Network Advertising Initiative (NAI) certification

Data Sources & Collection

Datonics keyword data is collected from our pixel on our publisher websites (shopping sites, product review sites, search comparison engines, vertical content sites). This allows us to classify users into search, interest, intent, life stage and behavioral data.

Key Differentiators

Datonics specializes in keyword driven data that originates from online publishers.

Integrations

Logo of Adobe Audience Manager integration
Logo of Amobee integration
Logo of AppNexus Data Marketplace integration
Logo of Basis by Centro integration
Logo of DataXu integration
Logo of Kochava integration
Logo of MediaMath integration
Logo of Neustar Identity Data Management Platform (IDMP) integration
Logo of Salesforce Audience Studio (fka Krux DMP) integration
Logo of Simpli.fi integration
Logo of The Trade Desk integration
Logo of Verizon Media - Oath integration

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