Ibotta Audiences
Ibotta Audiences Pricing & Cost
Ibotta Audiences has not published pricing information for their data services. This is common practice for data vendors and providers. Contact Ibotta Audiences to obtain current pricing.
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About Ibotta Audiences
Ibotta Audiences in a Nutshell
Ibotta Audiences is a data provider offering Credit Card Data, Shopper Data, E-Receipt Data, and Retail Data. They are headquartered in United States of America.
Data Offering
Use Cases
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Custom segments - customizable audiences for the following initiatives: brand-specific shoppers, aggregate of competitors’ shoppers, specific retailer channels (big box, grocery, drug, club, etc), and seasonality (summer grilling, holiday, etc). Available upon request.
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Precision segments - audiences comprised of purchasers only within the Ibotta universe. Typical partners’ use includes leveraging custom segments for strong reach and accuracy, and then layering in precision segments for additional precision. Available upon request.
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Syndicated/Standard segments - Category level audiences that are readily-available through the LiveRamp Data Store. Audiences span across 250 CPG categories and full taxonomy can be provided upon request.
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Data License Agreement - A raw firehose feed of all Ibotta purchase data that includes verified buyers of your products and competitive products across all retail channels. A license allows brands to arbitrage its data investment, meaning buy it once and apply it on an unlimited basis at significant cost savings. Common use-cases include: Enhanced audience targeting and seed modeling, Real-time optimization of digital campaigns, and Consumer Insights & Analytics.
Certifications & Associations
Integrations
Frequently asked questions about Ibotta Audiences
What does Ibotta Audiences do?
Ibotta Audiences is a data provider offering Credit Card Data, Shopper Data, E-Receipt Data, and Retail Data. They are headquartered in United States of America.
What kind of data does Ibotta Audiences have?
Credit Card Data, Shopper Data, E-Receipt Data, and Retail Data
What are the best use cases for Ibotta Audiences’ data?
Custom segments - customizable audiences for the following initiatives: brand-specific shoppers, aggregate of competitors’ shoppers, specific retailer channels (big box, grocery, drug, club, etc), and seasonality (summer grilling, holiday, etc). Available upon request. Precision segments - audiences comprised of purchasers only within the Ibotta universe. Typical partners’ use includes leveraging custom segments for strong reach and accuracy, and then layering in precision segments for additional precision. Available upon request. Syndicated/Standard segments - Category level audiences that are readily-available through the LiveRamp Data Store. Audiences span across 250 CPG categories and full taxonomy can be provided upon request. Data License Agreement - A raw firehose feed of all Ibotta purchase data that includes verified buyers of your products and competitive products across all retail channels. A license allows brands to arbitrage its data investment, meaning buy it once and apply it on an unlimited basis at significant cost savings. Common use-cases include: Enhanced audience targeting and seed modeling, Real-time optimization of digital campaigns, and Consumer Insights & Analytics.
What platforms is Ibotta Audiences integrated with?
The Trade Desk, Amobee, Snowflake Data Marketplace, and Google DV360