Ibotta Audiences

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About Ibotta Audiences

Ibotta Audiences in a Nutshell

Ibotta collects user-consented, explicitly opt-in data from millions consumers across all major retailers nationwide - Walmart, Target, Kroger, Costco, etc. Registered users receive cash back in return for sharing purchases via receipt upload, so Ibotta collects first-party, SKU-level purchase data, deterministically-linked to users’ device IDs. With this first-party data, Ibotta offers a wide variety of audiences for targeting on all major activation platforms.

Headquarter
United States of America

Data Offering

Pricing

  1. Custom or Precision Segments - $1.50 CPM
  2. Syndicated Segments - $1.25 CPM
  3. Data License Agreement - Flat fee based upon the length of the contract

Use Cases

  1. Custom segments - customizable audiences for the following initiatives: brand-specific shoppers, aggregate of competitors’ shoppers, specific retailer channels (big box, grocery, drug, club, etc), and seasonality (summer grilling, holiday, etc). Available upon request.

  2. Precision segments - audiences comprised of purchasers only within the Ibotta universe. Typical partners’ use includes leveraging custom segments for strong reach and accuracy, and then layering in precision segments for additional precision. Available upon request.

  3. Syndicated/Standard segments - Category level audiences that are readily-available through the LiveRamp Data Store. Audiences span across 250 CPG categories and full taxonomy can be provided upon request.

  4. Data License Agreement - A raw firehose feed of all Ibotta purchase data that includes verified buyers of your products and competitive products across all retail channels. A license allows brands to arbitrage its data investment, meaning buy it once and apply it on an unlimited basis at significant cost savings. Common use-cases include: Enhanced audience targeting and seed modeling, Real-time optimization of digital campaigns, and Consumer Insights & Analytics.

Geo Coverage

North America (1)
United States of America

Certifications & Associations

Logo of Network Advertising Initiative (NAI) certification

Data Sources & Collection

First-party, SKU-level purchase data that is deterministically linked to a consumer’s mobile device ID. Covers all major U.S. retailers, including Walmart. No activation or setup fees. Best-in-class coverage of CPG brands and categories. Over 250 readily-available syndicated segments, covering all major CPG categories.

Key Differentiators

  1. Consent – Ibotta maintains consent management directly with our shoppers, providing value exchange for purchase data, and mechanisms to opt out of data sharing
  2. Accuracy – Precision granularity down to product SKU tracked in real time, integrating cross-channel purchase data, 1B+ annual intent signals & declared demographic data
  3. Transparency – Ibotta data is ethically sourced and exclusively collected from within the Ibotta app, providing unparalleled insight into our seed data collection and modeling methodologies
  4. Ibotta was awarded LiveRamp’s Elite Partner Certification for our high-quality data (less than 30 out of 500 data partners receive this certification).
  5. Incremental Reach – Ibotta targeting segments reach incremental shoppers as there is minimal audience overlap with other 3rd-party providers, due to the fact that Ibotta data has full market coverage without any regional skews (all major retailers within grocery, big-box, drug, club, and c-store categories). Further, the majority of Ibotta data is collected from Walmart, Target, Publix, Costco, etc. – all channels where competing data providers do not have purchase insight.

Data Privacy

Integrations

Logo of Amobee integration
Logo of Snowflake Data Marketplace integration
Logo of The Trade Desk integration

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Frequently asked questions about Ibotta Audiences

What does Ibotta Audiences do?

Ibotta collects user-consented, explicitly opt-in data from millions consumers across all major retailers nationwide - Walmart, Target, Kroger, Costco, etc. Registered users receive cash back in return for sharing purchases via receipt upload, so Ibotta collects first-party, SKU-level purchase data, deterministically-linked to users’ device IDs. With this first-party data, Ibotta offers a wide variety of audiences for targeting on all major activation platforms.

How much does Ibotta Audiences cost?

Custom or Precision Segments - $1.50 CPM Syndicated Segments - $1.25 CPM Data License Agreement - Flat fee based upon the length of the contract

What kind of data does Ibotta Audiences have?

Credit Card Transaction Data, Retail Data, Shopper Data, and E-Receipt Data

How does Ibotta Audiences collect data?

First-party, SKU-level purchase data that is deterministically linked to a consumer’s mobile device ID. Covers all major U.S. retailers, including Walmart. No activation or setup fees. Best-in-class coverage of CPG brands and categories. Over 250 readily-available syndicated segments, covering all major CPG categories.

What are the best use cases for Ibotta Audiences’ data?

Custom segments - customizable audiences for the following initiatives: brand-specific shoppers, aggregate of competitors’ shoppers, specific retailer channels (big box, grocery, drug, club, etc), and seasonality (summer grilling, holiday, etc). Available upon request. Precision segments - audiences comprised of purchasers only within the Ibotta universe. Typical partners’ use includes leveraging custom segments for strong reach and accuracy, and then layering in precision segments for additional precision. Available upon request. Syndicated/Standard segments - Category level audiences that are readily-available through the LiveRamp Data Store. Audiences span across 250 CPG categories and full taxonomy can be provided upon request. Data License Agreement - A raw firehose feed of all Ibotta purchase data that includes verified buyers of your products and competitive products across all retail channels. A license allows brands to arbitrage its data investment, meaning buy it once and apply it on an unlimited basis at significant cost savings. Common use-cases include: Enhanced audience targeting and seed modeling, Real-time optimization of digital campaigns, and Consumer Insights & Analytics.

What platforms is Ibotta Audiences integrated with?

Google DV360, The Trade Desk, Amobee, and Snowflake Data Marketplace

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