Ibotta Audiences

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  • Overview
  • Data Pricing
  • Data Reviews
  • Competitors
  • Learn More
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Ibotta Audiences Pricing & Cost

Learn about Ibotta Audiences’ prices, subscription cost, and API pricing.

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Ibotta Audiences Reviews

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About Ibotta Audiences

Learn more about Ibotta Audiences’ data sources, use cases, and integrations.

Ibotta Audiences in a Nutshell

Ibotta Audiences is a data provider offering Credit Card Data, Shopper Data, E-Receipt Data, and Retail Data. They are headquartered in United States of America.

Headquarters
USA

Use Cases

  1. Custom segments - customizable audiences for the following initiatives: brand-specific shoppers, aggregate of competitors’ shoppers, specific retailer channels (big box, grocery, drug, club, etc), and seasonality (summer grilling, holiday, etc). Available upon request.

  2. Precision segments - audiences comprised of purchasers only within the Ibotta universe. Typical partners’ use includes leveraging custom segments for strong reach and accuracy, and then layering in precision segments for additional precision. Available upon request.

  3. Syndicated/Standard segments - Category level audiences that are readily-available through the LiveRamp Data Store. Audiences span across 250 CPG categories and full taxonomy can be provided upon request.

  4. Data License Agreement - A raw firehose feed of all Ibotta purchase data that includes verified buyers of your products and competitive products across all retail channels. A license allows brands to arbitrage its data investment, meaning buy it once and apply it on an unlimited basis at significant cost savings. Common use-cases include: Enhanced audience targeting and seed modeling, Real-time optimization of digital campaigns, and Consumer Insights & Analytics.

Certifications & Associations

Logo of Network Advertising Initiative (NAI) certification

Integrations

Logo of Amobee integration
Logo of Snowflake Data Marketplace integration
Logo of The Trade Desk integration

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Frequently asked questions about Ibotta Audiences

What does Ibotta Audiences do?

Ibotta Audiences is a data provider offering Credit Card Data, Shopper Data, E-Receipt Data, and Retail Data. They are headquartered in United States of America.

What kind of data does Ibotta Audiences have?

Credit Card Data, Shopper Data, E-Receipt Data, and Retail Data

What are the best use cases for Ibotta Audiences’ data?

Custom segments - customizable audiences for the following initiatives: brand-specific shoppers, aggregate of competitors’ shoppers, specific retailer channels (big box, grocery, drug, club, etc), and seasonality (summer grilling, holiday, etc). Available upon request. Precision segments - audiences comprised of purchasers only within the Ibotta universe. Typical partners’ use includes leveraging custom segments for strong reach and accuracy, and then layering in precision segments for additional precision. Available upon request. Syndicated/Standard segments - Category level audiences that are readily-available through the LiveRamp Data Store. Audiences span across 250 CPG categories and full taxonomy can be provided upon request. Data License Agreement - A raw firehose feed of all Ibotta purchase data that includes verified buyers of your products and competitive products across all retail channels. A license allows brands to arbitrage its data investment, meaning buy it once and apply it on an unlimited basis at significant cost savings. Common use-cases include: Enhanced audience targeting and seed modeling, Real-time optimization of digital campaigns, and Consumer Insights & Analytics.

What platforms is Ibotta Audiences integrated with?

The Trade Desk, Amobee, Snowflake Data Marketplace, and Google DV360