Outwardmedia
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Outwardmedia Data Products: APIs & Datasets
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About Outwardmedia
Outwardmedia in a Nutshell
Our B2B data is compiled for both domestic and international locations.
Compiling accurate data – both offline (postal, firmographic, demographic) and email address data is our core competency with the largest coverage of 40MM contacts manager level and above in the US.
Country Coverage
Data Offering
OMI Intent Monitoring & Digital Behavior Tracking
14+ billion weekly digital intent signals available coming from search queries and website clicks which are then sorted by industry and category using natural language processing AI. Intent signals are matched to companies using IP address(s).
Featured in
Certifications & Associations
Data Sources & Collection
Intent signals that have a primary use case for marketing outreach purposes are obtained through monitoring online activities like website visits, content downloads, product reviews, keyword searches and more.
Using National Language Processing, OMI is able to monitor and track the context of content being consumed. Those digital behaviors are then categorized into buckets and aligned to companies. Further job function/department and contacts within these companies can be identified.
Key Differentiators
US DATA:
-18MM businesses
-78MM manager level and above contact with email
-75MM contacts with Digital ID
-14+billion digital intent signals, weekly
-95% email validity guarantee for the first 30 days of a file license
International - A focus on LATAM and APAC including email addresses
Email campaigning - 90%+ email transmission deliverability
Data Privacy
The OMI OPTIN BUSINESS CONTACT DATABASE (OBCD) consists of opt-in registrations cross-matched to state business registrations, firmographics and search engine files between contact and company. Every digital marketing record has a valid, opt-in email address associated to it.
Under data protection law, we can only use your personal information if we have a reason for doing so, e.g.:
• To comply with our legal obligations;
• For the performance of our contract with you or to take steps at your request before entering into a contract;
• For our legitimate interests or those of a third party (e.g., so that we can supply commercial data about businesses to other businesses. We license and sell business contact information for marketing and data administration purposes)
or
• Otherwise, where you have given consent.
A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.
Integrations
What are you looking for?
Frequently asked questions about Outwardmedia
What does Outwardmedia do?
Our SMB business contact database is the most comprehensive of its kind, with more than 18 million companies matched to over 78 million contacts, with email addresses. Through audience building and IP address tracking, OMI lets you connect with targeted in-market buyers.
How much does Outwardmedia cost?
The supported pricing models for Outwardmedia’s data are available by getting in contact with them via Datarade. Get talking to a member of the Outwardmedia team to receive custom pricing options, information about data subscription fees, and quotes for Outwardmedia’s data offering tailored to your use case.
What kind of data does Outwardmedia have?
B2B Intent Data, Financial Data, Company Data, B2B Contact Data, and 6 others
What data does Outwardmedia offer?
OMI Intent Monitoring & Digital Behavior Tracking 14+ billion weekly digital intent signals available coming from search queries and website clicks which are then sorted by industry and category using natural language processing AI. Intent signals are matched to companies using IP address(s).
How does Outwardmedia collect data?
Intent signals that have a primary use case for marketing outreach purposes are obtained through monitoring online activities like website visits, content downloads, product reviews, keyword searches and more. Using National Language Processing, OMI is able to monitor and track the context of content being consumed. Those digital behaviors are then categorized into buckets and aligned to companies. Further job function/department and contacts within these companies can be identified.
What’s Outwardmedia’s data privacy policy?
The OMI OPTIN BUSINESS CONTACT DATABASE (OBCD) consists of opt-in registrations cross-matched to state business registrations, firmographics and search engine files between contact and company. Every digital marketing record has a valid, opt-in email address associated to it. Under data protection law, we can only use your personal information if we have a reason for doing so, e.g.: • To comply with our legal obligations; • For the performance of our contract with you or to take steps at your request before entering into a contract; • For our legitimate interests or those of a third party (e.g., so that we can supply commercial data about businesses to other businesses. We license and sell business contact information for marketing and data administration purposes) or • Otherwise, where you have given consent. A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.
What are the best use cases for Outwardmedia’s data?
B2B Data Email Campaigns Triggered Emails
What platforms is Outwardmedia integrated with?
LiveRamp IdentityLink™ Data Store