PreciseTarget

PreciseTarget is a behind-the-scenes data science company helping retailers improve conversion across channels.

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About

PreciseTarget is the first data-science company to machine learn over 5 billion retail transactions to map the shopping Tastes of 220 million Americans. PreciseTarget’s unique insights have created hundreds of powerful data sets. Brands and retailers use PreciseTarget Taste Audiences for audience targeting, data enrichment, and predictive modeling to improve their DTC efforts.

Headquarter
United States of America

Data Offering

https://www.precisetarget.com/our-products/

  • Based on 5 billion retail transactions and daily feeds of 50 million SKUs, our audiences eliminate the noise and guesswork associated with cookies, scraping, clickstream data, and demographic look-alike models

-Models are generated based on a sophisticated understanding of buying patterns, providing informed access to acquisition audiences that takes out the guesswork associated with look-alike targeting

Pricing

Based on data select, input/output volumes, and frequency of updates.

  • One-off purchase
  • Monthly license
  • Yearly license
  • Usage-based
  • Revenue share

Use Cases

Generated from a sophisticated understanding of consumer buying patterns, PreciseTarget’s Taste Profiles provide informed access to new acquisition audiences, eliminating the noise and guesswork associated with cookies, scraping, clickstream data, and demographic lookalike models. With little overlap with existing targeting tactics, PreciseTarget Taste Audiences deliver a completely new acquisition audience.

CRM Enrichment:
Enrich existing CRM data with brand affinity scores, organized by retail product category, for each record on your file. We know that customers who look the same demographically don’t shop the same. Enable your teams to augment existing knowledge and improve your ability to target. Whether you add Consumer Taste Profiles to your CRM, analytics or data management platform, the added customer insights will improve your customer knowledge.

Custom Data Sets:
Use our data to create customized shopper insights for your next advertising campaign. We love creating custom data sets for our retail customers. Perhaps you’re looking to acquire new customers only in certain geographic markets, or the consumers with high scores only in specific departments like womenswear or fitness apparel. We can also help you target by particular brands and product categories.

Syndicated Audiences:
Identify customers with the greatest likelihood to buy a brand’s assortment, purchase a specific product category, or score highly for a retailer’s current assortment.

Geo Coverage

North America (1)
United States of America

Data Sources & Collection

-Over 200 categories | Apparel, footwear, cosmetics, etc.
-Over 2,000 Brands
-Over 200 retailers
-99% coverage US adult population

Key Differentiators

  • Based on 1st party purchase data sourced from a network of 400+ retailers for a complete view of shopping behaviors
  • soft-goods i.e. apparel, accessories, fragrance
  • over 200 categories from 2000 brands
  • CPPA compliant

Data Privacy

We take privacy seriously. Our Taste Platform uses a synthetically created identifier for each consumer, with no linkage to consumer identity (PII). PreciseTarget partners with Equifax to match the synthetic ID to a real-world consumer. To be clear - PreciseTarget cannot determine the originating retailer or consumer, so all data used in our models is safe and de-identified.

CCPA compliant

Integrations

Logo of Adobe Audience Manager integration
Logo of DataXu integration
Logo of LiveRamp IdentityLink™ Data Store integration
Logo of The Trade Desk integration

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Frequently asked questions about PreciseTarget

What does PreciseTarget do?

PreciseTarget is the first data-science company to machine learn over 5 billion retail transactions to map the shopping Tastes of 220 million Americans. PreciseTarget’s unique insights have created hundreds of powerful data sets for new customer acquisition.

How much does PreciseTarget cost?

Based on data select, input/output volumes, and frequency of updates.

What kind of data does PreciseTarget have?

Audience Data, Brand Data, Shopper Data, Purchase Behavior Data, Retail Data, Retail Store Data, and Interest Data

What data does PreciseTarget offer?

https://www.precisetarget.com/our-products/ Based on 5 billion retail transactions and daily feeds of 50 million SKUs, our audiences eliminate the noise and guesswork associated with cookies, scraping, clickstream data, and demographic look-alike models -Models are generated based on a sophisticated understanding of buying patterns, providing informed access to acquisition audiences that takes out the guesswork associated with look-alike targeting

How does PreciseTarget collect data?

-Over 200 categories | Apparel, footwear, cosmetics, etc. -Over 2,000 Brands -Over 200 retailers -99% coverage US adult population

What’s PreciseTarget’s data privacy policy?

We take privacy seriously. Our Taste Platform uses a synthetically created identifier for each consumer, with no linkage to consumer identity (PII). PreciseTarget partners with Equifax to match the synthetic ID to a real-world consumer. To be clear - PreciseTarget cannot determine the originating retailer or consumer, so all data used in our models is safe and de-identified.

What are the best use cases for PreciseTarget’s data?

Generated from a sophisticated understanding of consumer buying patterns, PreciseTarget’s Taste Profiles provide informed access to new acquisition audiences, eliminating the noise and guesswork associated with cookies, scraping, clickstream data, and demographic lookalike models. With little overlap with existing targeting tactics, PreciseTarget Taste Audiences deliver a completely new acquisition audience. CRM Enrichment: Enrich existing CRM data with brand affinity scores, organized by retail product category, for each record on your file. We know that customers who look the same demographically don’t shop the same. Enable your teams to augment existing knowledge and improve your ability to target. Whether you add Consumer Taste Profiles to your CRM, analytics or data management platform, the added customer insights will improve your customer knowledge. Custom Data Sets: Use our data to create customized shopper insights for your next advertising campaign. We love creating custom data sets for our retail customers. Perhaps you’re looking to acquire new customers only in certain geographic markets, or the consumers with high scores only in specific departments like womenswear or fitness apparel. We can also help you target by particular brands and product categories. Syndicated Audiences: Identify customers with the greatest likelihood to buy a brand’s assortment, purchase a specific product category, or score highly for a retailer’s current assortment.

What platforms is PreciseTarget integrated with?

The Trade Desk, DataXu, Adobe Audience Manager, LiveRamp IdentityLink™ Data Store, and Display Video 360

What do you need?