PreciseTarget

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PreciseTarget Data Products: APIs & Datasets

Explore PreciseTarget’s datasets, databases, and data feeds.
Identify high-value customers most likely to purchase a specific product category. • Over 150 product segments • Product categories inc...
PreciseTarget Product Taste Insights | USA Audiences for 150 Product Segments (220 Million consumers) 220M US shoppers icon
220M US shoppers
PreciseTarget Product Taste Insights | USA Audiences for 150 Product Segments (220 Million consumers) 99% US population  icon
99% US population
PreciseTarget Product Taste Insights | USA Audiences for 150 Product Segments (220 Million consumers) USA covered icon
USA covered
PreciseTarget Product Taste Insights | USA Audiences for 150 Product Segments (220 Million consumers) 5 years of historical data icon
5 years of historical data
Identify high-value customers with the greatest propensity to buy your brand’s assortment. • Over 2,900 product brands • Product categ...
PreciseTarget Brand Taste Insights | USA Audiences for 2,900 Product Brands in Apparel, Footwear, Cosmetics, Accessories (220 Million consumers) 220M shoppers icon
220M shoppers
PreciseTarget Brand Taste Insights | USA Audiences for 2,900 Product Brands in Apparel, Footwear, Cosmetics, Accessories (220 Million consumers) 99% US population icon
99% US population
PreciseTarget Brand Taste Insights | USA Audiences for 2,900 Product Brands in Apparel, Footwear, Cosmetics, Accessories (220 Million consumers) USA covered icon
USA covered
PreciseTarget Brand Taste Insights | USA Audiences for 2,900 Product Brands in Apparel, Footwear, Cosmetics, Accessories (220 Million consumers) 5 years of historical data icon
5 years of historical data
Identify high-value customers whose taste best matches a retailer’s assortment. • Audiences for 70 retailers • Larger retailers are bro...
PreciseTarget Retailer Taste Insights - USA Audiences for 70 Retailers (>220 Million consumers)  220M US Shoppers icon
220M US Shoppers
PreciseTarget Retailer Taste Insights - USA Audiences for 70 Retailers (>220 Million consumers)  99% US Population icon
99% US Population
PreciseTarget Retailer Taste Insights - USA Audiences for 70 Retailers (>220 Million consumers)  USA covered icon
USA covered
PreciseTarget Retailer Taste Insights - USA Audiences for 70 Retailers (>220 Million consumers)  5 years of historical data icon
5 years of historical data
Target people whose tastes match the attributes of your products. • Over 50 Product Segments • Product categories include: Apparel, Fo...
PreciseTarget On-Sale Audiences | USA Audiences for over 50 Product Segments (>220 Million consumers)  220M US Shoppers icon
220M US Shoppers
PreciseTarget On-Sale Audiences | USA Audiences for over 50 Product Segments (>220 Million consumers)  99% US population icon
99% US population
PreciseTarget On-Sale Audiences | USA Audiences for over 50 Product Segments (>220 Million consumers)  USA covered icon
USA covered
PreciseTarget On-Sale Audiences | USA Audiences for over 50 Product Segments (>220 Million consumers)  1 years of historical data icon
1 years of historical data
We offer proven and unique TV optimized audience segments based on customer tastes, the key driver of buying decisions.
PreciseTarget Advanced TV Audience | USA Audiences based on Customer Tastes (220 Million consumers) 220M shoppers icon
220M shoppers
PreciseTarget Advanced TV Audience | USA Audiences based on Customer Tastes (220 Million consumers) 99% of US population icon
99% of US population
PreciseTarget Advanced TV Audience | USA Audiences based on Customer Tastes (220 Million consumers) USA covered icon
USA covered
PreciseTarget Advanced TV Audience | USA Audiences based on Customer Tastes (220 Million consumers) 5 years of historical data icon
5 years of historical data
PreciseTarget’s powerful Consumer Taste Profile data instantly enriches your customer database. You will obtain a complete profile that ...
PreciseTarget Customer Taste Profile | USA Audiences ranking customer preferences by 30 categories (220 Million consumers) 220M US Shoppers icon
220M US Shoppers
PreciseTarget Customer Taste Profile | USA Audiences ranking customer preferences by 30 categories (220 Million consumers) 99% US Consumers icon
99% US Consumers
PreciseTarget Customer Taste Profile | USA Audiences ranking customer preferences by 30 categories (220 Million consumers) USA covered icon
USA covered
PreciseTarget Customer Taste Profile | USA Audiences ranking customer preferences by 30 categories (220 Million consumers) 5 years of historical data icon
5 years of historical data

PreciseTarget Pricing & Cost

Learn about PreciseTarget’s prices, subscription cost, and API pricing.

Based on data select, input/output volumes, and frequency of updates.

The supported pricing models for PreciseTarget’s data are available by getting in contact with them via Datarade. PreciseTarget offers free samples for individual data requirements. Get talking to a member of the PreciseTarget team to receive custom pricing options, information about data subscription fees, and quotes for PreciseTarget’s data offering tailored to your use case.

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About PreciseTarget

Learn more about PreciseTarget’s data sources, use cases, and integrations.

PreciseTarget in a Nutshell

PreciseTarget is the first data-science company to machine learn over 5 billion retail transactions to map the shopping Tastes of 220 million Americans. PreciseTarget’s unique insights have created hundreds of powerful data sets. Brands and retailers use PreciseTarget Taste Audiences for audience targeting, data enrichment, and predictive modeling to improve their DTC efforts.

Headquarter
USA

Geo Coverage

North America (1)
United States of America

Data Offering

https://www.precisetarget.com/our-products/

  • Based on 5 billion retail transactions and daily feeds of 50 million SKUs, our audiences eliminate the noise and guesswork associated with cookies, scraping, clickstream data, and demographic look-alike models

-Models are generated based on a sophisticated understanding of buying patterns, providing informed access to acquisition audiences that takes out the guesswork associated with look-alike targeting

Use Cases

Generated from a sophisticated understanding of consumer buying patterns, PreciseTarget’s Taste Profiles provide informed access to new acquisition audiences, eliminating the noise and guesswork associated with cookies, scraping, clickstream data, and demographic lookalike models. With little overlap with existing targeting tactics, PreciseTarget Taste Audiences deliver a completely new acquisition audience.

CRM Enrichment:
Enrich existing CRM data with brand affinity scores, organized by retail product category, for each record on your file. We know that customers who look the same demographically don’t shop the same. Enable your teams to augment existing knowledge and improve your ability to target. Whether you add Consumer Taste Profiles to your CRM, analytics or data management platform, the added customer insights will improve your customer knowledge.

Custom Data Sets:
Use our data to create customized shopper insights for your next advertising campaign. We love creating custom data sets for our retail customers. Perhaps you’re looking to acquire new customers only in certain geographic markets, or the consumers with high scores only in specific departments like womenswear or fitness apparel. We can also help you target by particular brands and product categories.

Syndicated Audiences:
Identify customers with the greatest likelihood to buy a brand’s assortment, purchase a specific product category, or score highly for a retailer’s current assortment.

Show 6 more

Data Sources & Collection

-Over 200 categories | Apparel, footwear, cosmetics, etc.
-Over 2,000 Brands
-Over 200 retailers
-99% coverage US adult population

Key Differentiators

  • Based on 1st party purchase data sourced from a network of 400+ retailers for a complete view of shopping behaviors
  • soft-goods i.e. apparel, accessories, fragrance
  • over 200 categories from 2000 brands
  • CPPA compliant

Data Privacy

We take privacy seriously. Our Taste Platform uses a synthetically created identifier for each consumer, with no linkage to consumer identity (PII). PreciseTarget partners with Equifax to match the synthetic ID to a real-world consumer. To be clear - PreciseTarget cannot determine the originating retailer or consumer, so all data used in our models is safe and de-identified.

CCPA compliant

Integrations

Logo of Adobe Audience Manager integration
Logo of DataXu integration
Logo of LiveRamp IdentityLink™ Data Store integration
Logo of The Trade Desk integration

What are you looking for?

Frequently asked questions about PreciseTarget

What does PreciseTarget do?

PreciseTarget is the first data-science company to machine learn over 5 billion retail transactions to map the shopping Tastes of 220 million Americans. PreciseTarget’s unique insights have created hundreds of powerful data sets for new customer acquisition.

How much does PreciseTarget cost?

The supported pricing models for PreciseTarget’s data are available by getting in contact with them via Datarade. PreciseTarget offers free samples for individual data requirements. Get talking to a member of the PreciseTarget team to receive custom pricing options, information about data subscription fees, and quotes for PreciseTarget’s data offering tailored to your use case.

What kind of data does PreciseTarget have?

Brand Affinity Data, Brand Data, Fashion & Apparel Data, Retail Market Data, and 2 others

What data does PreciseTarget offer?

https://www.precisetarget.com/our-products/ Based on 5 billion retail transactions and daily feeds of 50 million SKUs, our audiences eliminate the noise and guesswork associated with cookies, scraping, clickstream data, and demographic look-alike models -Models are generated based on a sophisticated understanding of buying patterns, providing informed access to acquisition audiences that takes out the guesswork associated with look-alike targeting

How does PreciseTarget collect data?

-Over 200 categories | Apparel, footwear, cosmetics, etc. -Over 2,000 Brands -Over 200 retailers -99% coverage US adult population

What’s PreciseTarget’s data privacy policy?

We take privacy seriously. Our Taste Platform uses a synthetically created identifier for each consumer, with no linkage to consumer identity (PII). PreciseTarget partners with Equifax to match the synthetic ID to a real-world consumer. To be clear - PreciseTarget cannot determine the originating retailer or consumer, so all data used in our models is safe and de-identified.

What are the best use cases for PreciseTarget’s data?

Generated from a sophisticated understanding of consumer buying patterns, PreciseTarget’s Taste Profiles provide informed access to new acquisition audiences, eliminating the noise and guesswork associated with cookies, scraping, clickstream data, and demographic lookalike models. With little overlap with existing targeting tactics, PreciseTarget Taste Audiences deliver a completely new acquisition audience. CRM Enrichment: Enrich existing CRM data with brand affinity scores, organized by retail product category, for each record on your file. We know that customers who look the same demographically don’t shop the same. Enable your teams to augment existing knowledge and improve your ability to target. Whether you add Consumer Taste Profiles to your CRM, analytics or data management platform, the added customer insights will improve your customer knowledge. Custom Data Sets: Use our data to create customized shopper insights for your next advertising campaign. We love creating custom data sets for our retail customers. Perhaps you’re looking to acquire new customers only in certain geographic markets, or the consumers with high scores only in specific departments like womenswear or fitness apparel. We can also help you target by particular brands and product categories. Syndicated Audiences: Identify customers with the greatest likelihood to buy a brand’s assortment, purchase a specific product category, or score highly for a retailer’s current assortment.

What platforms is PreciseTarget integrated with?

The Trade Desk, DataXu, Adobe Audience Manager, LiveRamp IdentityLink™ Data Store, and Display Video 360