TrueData
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About TrueData
TrueData in a Nutshell
TrueData is a flexible, privacy-by-design platform for brands and mobile app publishers that delivers the unique combination of audiences, analytics, data onboarding, and consent management.
- Headquarter
- United States of America
Data Offering
The TrueData Platform leverages unique, behavioral data sourced from a co-op of 345MM+ mobile devices, 3BN events per day, and 450+ participating apps to deliver real, people-based data that is never inferred, modeled or extrapolated from bots or screens. It is our unwavering dedication to real, quality data at scale.
Pricing
TrueData has not published pricing information for their data services. This is common practice for data vendors and providers. Contact TrueData to obtain current pricing.
Featured in
Top 10 Mobile Audience Data & Analytics Providers Top 10 Identity & Device Graph Data Providers In the USGeo Coverage
Data Sources & Collection
Our data is collected through SDK & S2S integrations direcly with mobile apps. We ingest and categorize their data using our proprietary action-based segmentation methodology; we put users into segments only if specific actions have been taken, not if a model tells us to.
Data Privacy
We believe that data privacy is a human right. Please follow this link to our full privacy policy.
https://www.truedata.co/privacy-policy/
Integrations
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Frequently asked questions about TrueData
What does TrueData do?
TrueData’s Platform drives Growth by unifying first-party data onboarding, machine learning, and audience testing with simple, affordable pricing.
What kind of data does TrueData have?
Mobile Audience Data, Identity Graph Data, Device Graph Data, Demographic Data, Interest Data, Consumer Behavior Data, and Location Data
What data does TrueData offer?
The TrueData Platform leverages unique, behavioral data sourced from a co-op of 345MM+ mobile devices, 3BN events per day, and 450+ participating apps to deliver real, people-based data that is never inferred, modeled or extrapolated from bots or screens. It is our unwavering dedication to real, quality data at scale.
How does TrueData collect data?
Our data is collected through SDK & S2S integrations direcly with mobile apps. We ingest and categorize their data using our proprietary action-based segmentation methodology; we put users into segments only if specific actions have been taken, not if a model tells us to.
What’s TrueData’s data privacy policy?
We believe that data privacy is a human right. Please follow this link to our full privacy policy. https://www.truedata.co/privacy-policy/
What platforms is TrueData integrated with?
MediaMath, DataXu, LiveRamp IdentityLink™ Data Store, Salesforce Audience Studio (fka Krux DMP), Oracle Data Marketplace (BlueKai), and Narrative I/O