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About TrueData
TrueData in a Nutshell
TrueData is a flexible, privacy-by-design platform for brands and mobile app publishers that delivers the unique combination of audiences, analytics, data onboarding, and consent management.
Country Coverage
Data Offering
The TrueData Platform leverages unique, behavioral data sourced from a co-op of 345MM+ mobile devices, 3BN events per day, and 450+ participating apps to deliver real, people-based data that is never inferred, modeled or extrapolated from bots or screens. It is our unwavering dedication to real, quality data at scale.
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Data Sources & Collection
Our data is collected through SDK & S2S integrations direcly with mobile apps. We ingest and categorize their data using our proprietary action-based segmentation methodology; we put users into segments only if specific actions have been taken, not if a model tells us to.
Data Privacy
We believe that data privacy is a human right. Please follow this link to our full privacy policy.
https://www.truedata.co/privacy-policy/
Integrations
Frequently asked questions about TrueData
What does TrueData do?
TrueData’s Platform drives Growth by unifying first-party data onboarding, machine learning, and audience testing with simple, affordable pricing.
How much does TrueData cost?
The supported pricing models for TrueData’s data are available by getting in contact with them via Datarade. Get talking to a member of the TrueData team to receive custom pricing options, information about data subscription fees, and quotes for TrueData’s data offering tailored to your use case.
What kind of data does TrueData have?
Location Data, Identity Data, and Retail Data
What data does TrueData offer?
The TrueData Platform leverages unique, behavioral data sourced from a co-op of 345MM+ mobile devices, 3BN events per day, and 450+ participating apps to deliver real, people-based data that is never inferred, modeled or extrapolated from bots or screens. It is our unwavering dedication to real, quality data at scale.
How does TrueData collect data?
Our data is collected through SDK & S2S integrations direcly with mobile apps. We ingest and categorize their data using our proprietary action-based segmentation methodology; we put users into segments only if specific actions have been taken, not if a model tells us to.
What’s TrueData’s data privacy policy?
We believe that data privacy is a human right. Please follow this link to our full privacy policy. https://www.truedata.co/privacy-policy/
What platforms is TrueData integrated with?
MediaMath, DataXu, LiveRamp IdentityLink™ Data Store, Salesforce Audience Studio (fka Krux DMP), Oracle Data Marketplace (BlueKai), and Narrative I/O