TrueData

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About TrueData

TrueData in a Nutshell

TrueData is a flexible, privacy-by-design platform for brands and mobile app publishers that delivers the unique combination of audiences, analytics, data onboarding, and consent management.

Headquarter
United States of America

Data Offering

The TrueData Platform leverages unique, behavioral data sourced from a co-op of 345MM+ mobile devices, 3BN events per day, and 450+ participating apps to deliver real, people-based data that is never inferred, modeled or extrapolated from bots or screens. It is our unwavering dedication to real, quality data at scale.

Pricing

TrueData has not published pricing information for their data services. This is common practice for data vendors and providers. Contact TrueData to obtain current pricing.

Geo Coverage

North America (1)
United States of America

Data Sources & Collection

Our data is collected through SDK & S2S integrations direcly with mobile apps. We ingest and categorize their data using our proprietary action-based segmentation methodology; we put users into segments only if specific actions have been taken, not if a model tells us to.

Data Privacy

We believe that data privacy is a human right. Please follow this link to our full privacy policy.

https://www.truedata.co/privacy-policy/

Integrations

Logo of DataXu integration
Logo of LiveRamp IdentityLink™ Data Store integration
Logo of MediaMath integration
Logo of Narrative I/O integration
Logo of Oracle Data Marketplace (BlueKai) integration
Logo of Salesforce Audience Studio (fka Krux DMP) integration

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Frequently asked questions about TrueData

What does TrueData do?

TrueData’s Platform drives Growth by unifying first-party data onboarding, machine learning, and audience testing with simple, affordable pricing.

What kind of data does TrueData have?

Mobile Audience Data, Identity Graph Data, Device Graph Data, Demographic Data, Interest Data, Consumer Behavior Data, and Location Data

What data does TrueData offer?

The TrueData Platform leverages unique, behavioral data sourced from a co-op of 345MM+ mobile devices, 3BN events per day, and 450+ participating apps to deliver real, people-based data that is never inferred, modeled or extrapolated from bots or screens. It is our unwavering dedication to real, quality data at scale.

How does TrueData collect data?

Our data is collected through SDK & S2S integrations direcly with mobile apps. We ingest and categorize their data using our proprietary action-based segmentation methodology; we put users into segments only if specific actions have been taken, not if a model tells us to.

What’s TrueData’s data privacy policy?

We believe that data privacy is a human right. Please follow this link to our full privacy policy. https://www.truedata.co/privacy-policy/

What platforms is TrueData integrated with?

MediaMath, DataXu, LiveRamp IdentityLink™ Data Store, Salesforce Audience Studio (fka Krux DMP), Oracle Data Marketplace (BlueKai), and Narrative I/O

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