TrueData

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TrueData Data Products: APIs & Datasets

Explore TrueData’s datasets, databases, and data feeds.
Deterministic lat/long location data available as a raw file or as in built out POI segments.
USA covered
Map 1st party data to additional identifiers like MAIDs, HomeIP, CTV IDs, and UID 2.0.
USA covered
Ingest TrueData's Full Identity Graph (UID2.0, HEM, Maid, AAID) to build derivative products.
USA covered

TrueData Pricing & Cost

Learn about TrueData’s prices, subscription cost, and API pricing.
The supported pricing models for TrueData’s data are available by getting in contact with them via Datarade. Get talking to a member of the TrueData team to receive custom pricing options, information about data subscription fees, and quotes for TrueData’s data offering tailored to your use case.

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About TrueData

Learn more about TrueData’s data sources, use cases, and integrations.

TrueData in a Nutshell

TrueData is a flexible, privacy-by-design platform for brands and mobile app publishers that delivers the unique combination of audiences, analytics, data onboarding, and consent management.

Headquarters
USA

Country Coverage

North America (1)
United States of America

Data Offering

The TrueData Platform leverages unique, behavioral data sourced from a co-op of 345MM+ mobile devices, 3BN events per day, and 450+ participating apps to deliver real, people-based data that is never inferred, modeled or extrapolated from bots or screens. It is our unwavering dedication to real, quality data at scale.

Data Sources & Collection

Our data is collected through SDK & S2S integrations direcly with mobile apps. We ingest and categorize their data using our proprietary action-based segmentation methodology; we put users into segments only if specific actions have been taken, not if a model tells us to.

Data Privacy

We believe that data privacy is a human right. Please follow this link to our full privacy policy.

https://www.truedata.co/privacy-policy/

Integrations

Logo of DataXu integration
Logo of LiveRamp IdentityLink™ Data Store integration
Logo of MediaMath integration
Logo of Narrative I/O integration
Logo of Oracle Data Marketplace (BlueKai) integration
Logo of Salesforce Audience Studio (fka Krux DMP) integration

What are you looking for?

Frequently asked questions about TrueData

What does TrueData do?

TrueData’s Platform drives Growth by unifying first-party data onboarding, machine learning, and audience testing with simple, affordable pricing.

How much does TrueData cost?

The supported pricing models for TrueData’s data are available by getting in contact with them via Datarade. Get talking to a member of the TrueData team to receive custom pricing options, information about data subscription fees, and quotes for TrueData’s data offering tailored to your use case.

What kind of data does TrueData have?

Location Data, Identity Data, and Retail Data

What data does TrueData offer?

The TrueData Platform leverages unique, behavioral data sourced from a co-op of 345MM+ mobile devices, 3BN events per day, and 450+ participating apps to deliver real, people-based data that is never inferred, modeled or extrapolated from bots or screens. It is our unwavering dedication to real, quality data at scale.

How does TrueData collect data?

Our data is collected through SDK & S2S integrations direcly with mobile apps. We ingest and categorize their data using our proprietary action-based segmentation methodology; we put users into segments only if specific actions have been taken, not if a model tells us to.

What’s TrueData’s data privacy policy?

We believe that data privacy is a human right. Please follow this link to our full privacy policy. https://www.truedata.co/privacy-policy/

What platforms is TrueData integrated with?

MediaMath, DataXu, LiveRamp IdentityLink™ Data Store, Salesforce Audience Studio (fka Krux DMP), Oracle Data Marketplace (BlueKai), and Narrative I/O