Neustar Identity Data Management Platform (IDMP) - Integrations

**True people-based marketing demands a full, identity-based view of your customers** Marketing today is both amazing and terrible. On one hand, innovative technology and rich data sources are available to savvy, forward-thinking marketers. On the other hand, fragmentation can make collecting and activating the data across myriad channels seem like an onerous, if not impossible task. Add to that the challenges of ensuring your customer data is complete and accurate across screens, devices, inboxes, and mailboxes. And yet, getting a true view of your customers is essential to giving them the relevant, personalized, and engaging experience you hope to deliver. The Neustar Identity Data Management Platform (IDMP) — named a Leader in the Forrester Wave, Data Management Platforms, Q2 2017 — gives you that true, identity-based view required to effectively activate your marketing. And by “identity,” we mean a single source of robust, person-based data that has been securely pseudonymized to protect consumer privacy. Not just browser cookies, and definitely not mountains of outdated personal details. A cumulative legacy of customer interactions connecting past and present, known and unknown linkages, to build a singular view of your customer. A persistent record of identity that will improve the customer experience through relevance, personalization, and thoughtfulness across all channels.