BDEX
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About BDEX
BDEX in a Nutshell
Established in 2014, BDEX is the first ever Data Exchange Platform (DXP). Combining the functionality, data, and reach of a traditional data management platform in a true marketplace environment with the most powerful identity graph in the US, BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents helping them reach the right people at the right time.
Our Data Marketplace—By the Numbers:
- Over 6 Billion Unique IDs
- Over 5,500 Data Categories
- Over 900 Million Mobile ID-to-Email Matches
- Over 1.5 Billion Hashed Emails
- Over 1.3 Billion Mobile IDs
- Over 1 Trillion data signals
Country Coverage
Data Offering
BDEX aggregates data from over 100 vetted sources into a unified taxonomy and mapped against our unified Identity Graph enabling rich real-time insights to be derived at the individual consumer level.
Featured in
Use Cases
BDEX has the most comprehensive identity graph in the US. We power Identity Graph solutions for everyone from LiveRamp to NBC Universal and more.
We use our proprietary ID Check technology to remove invalid IDs and linkages that exist throughout the ecosystem infecting most other identity graph solutions.
BDEX also monitors consumer behaviors across over 5000 categories to help you reach the right people at the right time by understanding their real-time behaviors as they are happening.
Certifications & Associations
Data Sources & Collection
Data is collected in full compliance across over 100 partners.
Key Differentiators
With over 100 integrated partners streaming data in real-time into our unified taxonomy, we are the only data exchange platform capable of identifying consumer behaviors as they happen helping our clients reach the right people at the right time.
In the past 6 years BDEX has identified a LOT of bad data in the DMP/DSP and Identity Resolution ecosystem. We have taken many steps to identify and filter out this bad data from our platform which sees billions of real-time transactions per month! This gives us a lot of data to analyze.
All data is NOT equal, and we have taken steps to establish our graph as the highest quality graph in the industry. We have developed algorithms to identify and filter out all of the following:
- Bad MAIDs:
(invalid MAIDs, old MAIDs no longer active, over-linked MAIDs) - Bad MD5s:
(invalid MD5s, bad emails, improperly hashed emails, over-linked MD5s) - Bad Linkages:
(over-linked IDs, old linkages, inactive linkages)
Integrations
Frequently asked questions about BDEX
What does BDEX do?
The BDEX Data Exchange Platform combines real-time consumer behaviors in a true marketplace environment with the most powerful identity graph in the US. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents to reach the right people at the right time.
How much does BDEX cost?
The supported pricing models for BDEX’s data are Monthly License and Yearly License. BDEX offers free samples for individual data requirements. Get talking to a member of the BDEX team to receive custom pricing options, information about data subscription fees, and quotes for BDEX’s data offering tailored to your use case.
What kind of data does BDEX have?
Identity Graph Data, Consumer Behavior Data, Automotive Data, IP Address Data, and 4 others
What data does BDEX offer?
BDEX aggregates data from over 100 vetted sources into a unified taxonomy and mapped against our unified Identity Graph enabling rich real-time insights to be derived at the individual consumer level.
How does BDEX collect data?
Data is collected in full compliance across over 100 partners.
What’s BDEX’s data privacy policy?
All BDEX data is GDPR and CCPA compliant.
What are the best use cases for BDEX’s data?
BDEX has the most comprehensive identity graph in the US. We power Identity Graph solutions for everyone from LiveRamp to NBC Universal and more. We use our proprietary ID Check technology to remove invalid IDs and linkages that exist throughout the ecosystem infecting most other identity graph solutions. BDEX also monitors consumer behaviors across over 5000 categories to help you reach the right people at the right time by understanding their real-time behaviors as they are happening.
What platforms is BDEX integrated with?
The Trade Desk, LiveRamp IdentityLink™ Data Store, Lotame Data Exchange, Eyeota Data Marketplace, and Neustar Identity Data Management Platform (IDMP)