Data Infrastructure That Powers Human Conectivity

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Mobile Devices
Hashed Emails
ID Linkages
Monthly Unique Linkages

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Established in 2014, BDEX is the first ever Data Exchange Platform (DXP). Combining the functionality, data, and reach of a traditional data management platform in a true marketplace environment with the most powerful identity graph in the US, BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents helping them reach the right people at the right time.

Our Data Marketplace—By the Numbers:

  • Over 6 Billion Unique IDs
  • Over 5,500 Data Categories
  • Over 900 Million Mobile ID-to-Email Matches
  • Over 1.5 Billion Hashed Emails
  • Over 1.3 Billion Mobile IDs
  • Over 1 Trillion data signals
United States of America

Data Offering

BDEX aggregates data from over 100 vetted sources into a unified taxonomy and mapped against our unified Identity Graph enabling rich real-time insights to be derived at the individual consumer level.


BDEX has not published pricing information for their data services. This is common practice for data vendors and providers. Contact BDEX to obtain current pricing.

Use Cases

BDEX has the most comprehensive identity graph in the US. We power Identity Graph solutions for everyone from LiveRamp to NBC Universal and more.

We use our proprietary ID Check technology to remove invalid IDs and linkages that exist throughout the ecosystem infecting most other identity graph solutions.

BDEX also monitors consumer behaviors across over 5000 categories to help you reach the right people at the right time by understanding their real-time behaviors as they are happening.

Geo Coverage

North America (1)
United States of America

Certifications & Associations

Logo of Interactive Advertising Bureau (IAB) certification

Data Sources & Collection

Data is collected in full compliance across over 100 partners.

Key Differentiators

With over 100 integrated partners streaming data in real-time into our unified taxonomy, we are the only data exchange platform capable of identifying consumer behaviors as they happen helping our clients reach the right people at the right time.

In the past 6 years BDEX has identified a LOT of bad data in the DMP/DSP and Identity Resolution ecosystem. We have taken many steps to identify and filter out this bad data from our platform which sees billions of real-time transactions per month! This gives us a lot of data to analyze.

All data is NOT equal, and we have taken steps to establish our graph as the highest quality graph in the industry. We have developed algorithms to identify and filter out all of the following:

  1. Bad MAIDs:
    (invalid MAIDs, old MAIDs no longer active, over-linked MAIDs)
  2. Bad MD5s:
    (invalid MD5s, bad emails, improperly hashed emails, over-linked MD5s)
  3. Bad Linkages:
    (over-linked IDs, old linkages, inactive linkages)

Data Privacy

All BDEX data is GDPR and CCPA compliant.


Logo of LiveRamp IdentityLink™ Data Store integration

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