BDEX

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1.3B
Mobile Devices
1.5B
Hashed Emails
900M
ID Linkages
500M
Monthly Unique Linkages
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BDEX Data Products: APIs & Datasets

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Identity graph with over 900M MAID-MD5/SHA256 identity linkages and over 500M monthly uniques.
BDEX Identity Graph for Identity Resolution⎢USA⎢900M Identity Linkages 900M identity linkages (MAID-MD5/SHA256) icon
900M identity linkages (MAID-MD5/SHA256)
BDEX Identity Graph for Identity Resolution⎢USA⎢900M Identity Linkages USA covered icon
USA covered
BDEX identifies in-market automotive consumers via multiple real-time datasets from online vehicle searches, lease expirations and locati...
BDEX In-Market Automotive Consumers Data⎢USA⎢Real-time Datasets USA covered icon
USA covered
BDEX can identify consumer foot traffic across any major retail chain in the US.
BDEX Retail Foot Traffic Data⎢USA⎢Any Major Retail Chain USA covered icon
USA covered

BDEX Pricing & Cost

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The supported pricing models for BDEX’s data are One-off purchase, Monthly License, and Yearly License. Get talking to a member of the BDEX team to receive custom pricing options, information about data subscription fees, and quotes for BDEX’s data offering tailored to your use case.

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About BDEX

Learn more about BDEX’s data sources, use cases, and integrations.

BDEX in a Nutshell

Established in 2014, BDEX is the first ever Data Exchange Platform (DXP). Combining the functionality, data, and reach of a traditional data management platform in a true marketplace environment with the most powerful identity graph in the US, BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents helping them reach the right people at the right time.

Our Data Marketplace—By the Numbers:

  • Over 6 Billion Unique IDs
  • Over 5,500 Data Categories
  • Over 900 Million Mobile ID-to-Email Matches
  • Over 1.5 Billion Hashed Emails
  • Over 1.3 Billion Mobile IDs
  • Over 1 Trillion data signals
Headquarter
USA

Geo Coverage

North America (1)
United States of America

Data Offering

BDEX aggregates data from over 100 vetted sources into a unified taxonomy and mapped against our unified Identity Graph enabling rich real-time insights to be derived at the individual consumer level.

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Use Cases

BDEX has the most comprehensive identity graph in the US. We power Identity Graph solutions for everyone from LiveRamp to NBC Universal and more.

We use our proprietary ID Check technology to remove invalid IDs and linkages that exist throughout the ecosystem infecting most other identity graph solutions.

BDEX also monitors consumer behaviors across over 5000 categories to help you reach the right people at the right time by understanding their real-time behaviors as they are happening.

Certifications & Associations

Logo of IAB - Interactive Advertising Bureau certification

Data Sources & Collection

Data is collected in full compliance across over 100 partners.

Key Differentiators

With over 100 integrated partners streaming data in real-time into our unified taxonomy, we are the only data exchange platform capable of identifying consumer behaviors as they happen helping our clients reach the right people at the right time.

In the past 6 years BDEX has identified a LOT of bad data in the DMP/DSP and Identity Resolution ecosystem. We have taken many steps to identify and filter out this bad data from our platform which sees billions of real-time transactions per month! This gives us a lot of data to analyze.

All data is NOT equal, and we have taken steps to establish our graph as the highest quality graph in the industry. We have developed algorithms to identify and filter out all of the following:

  1. Bad MAIDs:
    (invalid MAIDs, old MAIDs no longer active, over-linked MAIDs)
  2. Bad MD5s:
    (invalid MD5s, bad emails, improperly hashed emails, over-linked MD5s)
  3. Bad Linkages:
    (over-linked IDs, old linkages, inactive linkages)

Data Privacy

All BDEX data is GDPR and CCPA compliant.

Integrations

Logo of Eyeota Data Marketplace integration
Logo of LiveRamp IdentityLink™ Data Store integration
Logo of Lotame Data Exchange integration
Logo of Neustar Identity Data Management Platform (IDMP) integration
Logo of The Trade Desk integration

What are you looking for?

3h Avg. response time
100% Response rate

Frequently asked questions about BDEX

What does BDEX do?

The BDEX Data Exchange Platform combines real-time consumer behaviors in a true marketplace environment with the most powerful identity graph in the US. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents to reach the right people at the right time.

How much does BDEX cost?

The supported pricing models for BDEX’s data are One-off purchase, Monthly License, and Yearly License. Get talking to a member of the BDEX team to receive custom pricing options, information about data subscription fees, and quotes for BDEX’s data offering tailored to your use case.

What kind of data does BDEX have?

Location Data, Identity Graph Data, Consumer Behavior Data, Automotive Data, and 5 others

What data does BDEX offer?

BDEX aggregates data from over 100 vetted sources into a unified taxonomy and mapped against our unified Identity Graph enabling rich real-time insights to be derived at the individual consumer level.

How does BDEX collect data?

Data is collected in full compliance across over 100 partners.

What’s BDEX’s data privacy policy?

All BDEX data is GDPR and CCPA compliant.

What are the best use cases for BDEX’s data?

BDEX has the most comprehensive identity graph in the US. We power Identity Graph solutions for everyone from LiveRamp to NBC Universal and more. We use our proprietary ID Check technology to remove invalid IDs and linkages that exist throughout the ecosystem infecting most other identity graph solutions. BDEX also monitors consumer behaviors across over 5000 categories to help you reach the right people at the right time by understanding their real-time behaviors as they are happening.

What platforms is BDEX integrated with?

The Trade Desk, LiveRamp IdentityLink™ Data Store, Lotame Data Exchange, Eyeota Data Marketplace, and Neustar Identity Data Management Platform (IDMP)