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Brick + Mortar Consumer Data | MFour's 1st Party - Venue Visitation...
Brick + Mortar Consumer Data | MFour's 1st Party - Venue Visitation Data | 2M...
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Brick + Mortar Consumer Data | MFour's 1st Party - Venue Visitation Data | 2M consumers, 3B+ events verified, US consumers | CCPA Compliant product image in hero

Brick + Mortar Consumer Data | MFour's 1st Party - Venue Visitation Data | 2M consumers, 3B+ events verified, US consumers | CCPA Compliant

mfour
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locationid
name
lat
lng
categories
city
state
zip
country
timestamp
timezone
address
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Volume
3B
events
Avail. Format
.csv
File
Coverage
1
Country
History
2
years

Data Dictionary

[Sample] M Four Data Dictionary External 1.7.23 B+M
Attribute Type Example Mapping
locationid
name
lat
lng
categories
city
state
zip
country
timestamp
timezone
address

Description

This dataset encompasses 2.5 billion annual data points on location visits collected from over 100,000 triple-opt-in first-party U.S. Daily Active Users (DAU), offering a robust foundation for understanding consumer behaviors.
At MFour, our Behavioral Data stands out for its uniqueness and depth of insights. What makes our data genuinely exceptional is the combination of several key factors: - First-Party Opt-In Data: Our data is sourced directly from our opt-in panel of consumers who willingly participate in research and provide observed behaviors. This ensures the highest data quality and eliminates privacy concerns. CCPA compliant. - Unparalleled Data Coverage: With access to 3B+ billion events, we have an extensive pool of participants who allow us to observe their brick + mortar location visitation, app + web smartphone usage, or both. This large-scale coverage provides robust and reliable insights. - Our data is generally sourced through our Surveys On The Go (SOTG) mobile research app, where consumers are incentivized with cash rewards to participate in surveys and share their observed behaviors. This incentivized approach ensures a willing and engaged panel, leading to the highest-quality data. The primary use cases and verticals of our Behavioral Data Product are diverse and varied. Some key applications include: - Data Acquisition and Modeling: Our data helps businesses acquire valuable insights into consumer behavior and enables modeling for various research objectives. - Shopper Data Analysis: By understanding purchase behavior and patterns, businesses can optimize their strategies, improve targeting, and enhance customer experiences. - Media Consumption Insights: Our data provides a deep understanding of viewer behavior and patterns across popular platforms like YouTube, Amazon Prime, Netflix, and Disney+, enabling effective media planning and content optimization. - App Performance Optimization: Analyzing app behavior allows businesses to monitor usage patterns, track key performance indicators (KPIs), and optimize app experiences to drive user engagement and retention. - Location-Based Targeting: With our detailed location data, businesses can map out consumer visits to physical venues and combine them with web and app behavior to create predictive ad targeting strategies. - Audience Creation for Ad Placement: Our data enables the creation of highly targeted audiences for ad campaigns, ensuring better reach and engagement with relevant consumer segments. The Behavioral Data Product complements our comprehensive suite of data solutions in the broader context of our data offering. It provides granular and event-level insights into consumer behaviors, which can be combined with other data sets such as survey responses, demographics, or custom profiling questions to offer a holistic understanding of consumer preferences, motivations, and actions. MFour's Behavioral Data empowers businesses with unparalleled consumer insights, allowing them to make data-driven decisions, uncover new opportunities, and stay ahead in today's dynamic market landscape.

Country Coverage

North America (1)
United States of America

History

2 years of historical data

Volume

3 billion events

Pricing

Free sample available
5% discount if you buy via Datarade
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Not available
Request detailed pricing

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Delivery

Methods
S3 Bucket
Frequency
daily
weekly
monthly
quarterly
yearly
Format
.csv

Use Cases

Location Analytics
Behavioral Targeting
Consumer Trend Analysis
Location Verification
Location Insights

Categories

Related Searches

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Frequently asked questions

What is Brick + Mortar Consumer Data MFour’s 1st Party - Venue Visitation Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant?

This dataset encompasses 2.5 billion annual data points on location visits collected from over 100,000 triple-opt-in first-party U.S. Daily Active Users (DAU), offering a robust foundation for understanding consumer behaviors.

What is Brick + Mortar Consumer Data MFour’s 1st Party - Venue Visitation Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant used for?

This product has 5 key use cases. mfour recommends using the data for Location Analytics, Behavioral Targeting, Consumer Trend Analysis, Location Verification, and Location Insights. Global businesses and organizations buy Location Data from mfour to fuel their analytics and enrichment.

Who can use Brick + Mortar Consumer Data MFour’s 1st Party - Venue Visitation Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Location Data. Get in touch with mfour to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Brick + Mortar Consumer Data MFour’s 1st Party - Venue Visitation Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant go?

This product has 2 years of historical coverage. It can be delivered on a daily, weekly, monthly, quarterly, and yearly basis.

Which countries does Brick + Mortar Consumer Data MFour’s 1st Party - Venue Visitation Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant cover?

This product includes data covering 1 country like USA. mfour is headquartered in United States of America.

How much does Brick + Mortar Consumer Data MFour’s 1st Party - Venue Visitation Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant cost?

Pricing information for Brick + Mortar Consumer Data MFour’s 1st Party - Venue Visitation Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant is available by getting in contact with mfour. Connect with mfour to get a quote and arrange custom pricing models based on your data requirements.

How can I get Brick + Mortar Consumer Data MFour’s 1st Party - Venue Visitation Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant?

Businesses can buy Location Data from mfour and get the data via S3 Bucket. Depending on your data requirements and subscription budget, mfour can deliver this product in .csv format.

What is the data quality of Brick + Mortar Consumer Data MFour’s 1st Party - Venue Visitation Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant?

You can compare and assess the data quality of mfour using Datarade’s data marketplace.

What are similar products to Brick + Mortar Consumer Data MFour’s 1st Party - Venue Visitation Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant?

This product has 3 related products. These alternatives include Combined App, Web, & Venue Data MFour’s 1st Party - Omnichannel Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant, Persona enrich 1st-party data with 350+ U.S. consumer personas, and Psychographic Data, Consumer Lifestyle and Interest (Investing, Health and Fitness, Purchase Data, etc) Append B2C, USA, CCPA Compliant. You can compare the best Location Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Not available

mfour

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