Combined App, Web, & Venue Data | MFour's 1st Party - Omnichannel Data | 2M consumers, 3B+ events verified, US consumers | CCPA Compliant product image in hero

Combined App, Web, & Venue Data | MFour's 1st Party - Omnichannel Data | 2M consumers, 3B+ events verified, US consumers | CCPA Compliant

MFour
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This table of contents links to and describes each worksheet contained in this Excel document. The table of contents and all explanations within this document reference MFour Studio - Behavior Data product.
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Volume
3B
events
Avail. Format
.csv
File
Coverage
1
Country
History
2
years

Data Dictionary

[Sample] M Four Data Dictionary External 1.7.23.Xlsx Table Of Contents
Attribute Type Example Mapping
This table of contents links to and describes each worksheet contained in this Excel document. The table of contents and all explanations within this document reference MFour Studio - Behavior Data product.

Description

This dataset encompasses 2.5 billion annual data points on location visits, app usage, and mobile web clickstream activities. Collected from over 100,000 triple-opt-in first-party U.S. Daily Active Users (DAU), it offers a robust foundation for understanding consumer behaviors. At its core, this dataset contains unstructured event-level data, capturing both brick-and-mortar and app + web visits and interactions. The data is collected from both iOS and Android smartphones, providing an in-depth analysis and interpretation of validated consumer behaviors. One of the key strengths of this dataset, is its utilization of OmniTraffic technology, which seamlessly integrates location, app, and web behaviors from individual consumers. By meticulously tracking the "who, what, where and when" of both online and offline visits, it provides comprehensive insights into consumer journeys. Moreover, this dataset goes beyond mere observation by incorporating validated behaviors to uncover the underlying motivations driving consumer decisions. This deeper understanding of "the why" behind behaviors sets it apart, offering invaluable insights into consumer preferences and trends. - 4+ year history - iOS & Android The primary use cases and verticals of our Behavioral Data Product are diverse and varied. Some key applications include: - Data Acquisition and Modeling: Our data helps businesses acquire valuable insights into consumer behavior and enables modeling for various research objectives. - Shopper Data Analysis: By understanding purchase behavior and patterns, businesses can optimize their strategies, improve targeting, and enhance customer experiences. - Media Consumption Insights: Our data provides a deep understanding of viewer behavior and patterns across popular platforms like YouTube, Amazon Prime, Netflix, and Disney+, enabling effective media planning and content optimization. - App Performance Optimization: Analyzing app behavior allows businesses to monitor usage patterns, track key performance indicators (KPIs), and optimize app experiences to drive user engagement and retention. - Location-Based Targeting: With our detailed location data, businesses can map out consumer visits to physical venues and combine them with web and app behavior to create predictive ad targeting strategies. - Audience Creation for Ad Placement: Our data enables the creation of highly targeted audiences for ad campaigns, ensuring better reach and engagement with relevant consumer segments. The Behavioral Data Product complements our comprehensive suite of data solutions in the broader context of our data offering. It provides granular and event-level insights into consumer behaviors, which can be combined with other data sets such as survey responses, demographics, or custom profiling questions to offer a holistic understanding of consumer preferences, motivations, and actions. MFour's Behavioral Data empowers businesses with unparalleled consumer insights, allowing them to make data-driven decisions, uncover new opportunities, and stay ahead in today's dynamic market landscape.

Country Coverage

North America (1)
United States of America

History

2 years of historical data

Volume

3 billion events

Pricing

Free sample available
5% discount if you buy via Datarade
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Not available

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Delivery

Methods
S3 Bucket
Frequency
daily
weekly
monthly
quarterly
yearly
on-demand
Format
.csv

Use Cases

purchase behavior analytics
Behavioral Targeting
Behavior-based Audiences
Analytics
App Insights

Categories

Related Searches

Related Products

Frequently asked questions

What is Combined App, Web, & Venue Data MFour’s 1st Party - Omnichannel Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant?

This dataset encompasses 2.5 billion annual data points on location visits, app usage, and mobile web clickstream activities. Collected from over 100,000 triple-opt-in first-party U.S. Daily Active Users (DAU), it offers a robust foundation for understanding consumer behaviors.

What is Combined App, Web, & Venue Data MFour’s 1st Party - Omnichannel Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant used for?

This product has 5 key use cases. MFour recommends using the data for purchase behavior analytics, Behavioral Targeting, Behavior-based Audiences, Analytics, and App Insights. Global businesses and organizations buy Location Data from MFour to fuel their analytics and enrichment.

Who can use Combined App, Web, & Venue Data MFour’s 1st Party - Omnichannel Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Location Data. Get in touch with MFour to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Combined App, Web, & Venue Data MFour’s 1st Party - Omnichannel Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant go?

This product has 2 years of historical coverage. It can be delivered on a daily, weekly, monthly, quarterly, yearly, and on-demand basis.

Which countries does Combined App, Web, & Venue Data MFour’s 1st Party - Omnichannel Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant cover?

This product includes data covering 1 country like USA. MFour is headquartered in United States of America.

How much does Combined App, Web, & Venue Data MFour’s 1st Party - Omnichannel Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant cost?

Pricing information for Combined App, Web, & Venue Data MFour’s 1st Party - Omnichannel Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant is available by getting in contact with MFour. Connect with MFour to get a quote and arrange custom pricing models based on your data requirements.

How can I get Combined App, Web, & Venue Data MFour’s 1st Party - Omnichannel Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant?

Businesses can buy Location Data from MFour and get the data via S3 Bucket. Depending on your data requirements and subscription budget, MFour can deliver this product in .csv format.

What is the data quality of Combined App, Web, & Venue Data MFour’s 1st Party - Omnichannel Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant?

You can compare and assess the data quality of MFour using Datarade’s data marketplace.

What are similar products to Combined App, Web, & Venue Data MFour’s 1st Party - Omnichannel Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant?

This product has 3 related products. These alternatives include Brick + Mortar Consumer Data MFour’s 1st Party - Venue Visitation Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant, Persona enrich 1st-party data with 350+ U.S. consumer personas, and GeoPersona Interest Segments US Available Globally GDPR-Compliant Audience Segmentation. You can compare the best Location Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Not available

MFour

Validated Consumer Insights

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