Combined App, Web, & Venue Data | MFour's 1st Party - Omnichannel Data | 2M consumers, 3B+ events verified, US consumers | CCPA Compliant

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MFour's proprietary Behavioral Data: 1st party, unstructured event-level app, web, & venue behavior data. Ethically collected through our app Surveys On The Go, this fair-trade data offers 3B+ events, app/web usage, and location data. Harness the potential of our exclusive consumer insights today!

At MFour, our Behavioral Data stands out for its uniqueness and depth of insights. What makes our data genuinely exceptional is the combination of several key factors: - First-Party Opt-In Data: Our data is sourced directly from our opt-in panel of consumers who willingly participate in research and provide observed behaviors. This ensures the highest data quality and eliminates privacy concerns. CCPA compliant. - App, Web, and Location data combined: Unlike many providers in the market, we offer both App + Web (A+W) and Brick + Mortar (B+M) data for individual consumers. This unique combination enables a comprehensive understanding of consumer behavior across physical and digital locations, giving you the full omnichannel experience. - Unparalleled Data Coverage: With access to 3B+ billion events, we have an extensive pool of participants who allow us to observe their brick + mortar location visitation, app + web smartphone usage, or both. This large-scale coverage provides robust and reliable insights. - Our data is generally sourced through our Surveys On The Go (SOTG) mobile research app, where consumers are incentivized with cash rewards to participate in surveys and share their observed behaviors. This incentivized approach ensures a willing and engaged panel, leading to the highest-quality data. The primary use cases and verticals of our Behavioral Data Product are diverse and varied. Some key applications include: - Data Acquisition and Modeling: Our data helps businesses acquire valuable insights into consumer behavior and enables modeling for various research objectives. - Shopper Data Analysis: By understanding purchase behavior and patterns, businesses can optimize their strategies, improve targeting, and enhance customer experiences. - Media Consumption Insights: Our data provides a deep understanding of viewer behavior and patterns across popular platforms like YouTube, Amazon Prime, Netflix, and Disney+, enabling effective media planning and content optimization. - App Performance Optimization: Analyzing app behavior allows businesses to monitor usage patterns, track key performance indicators (KPIs), and optimize app experiences to drive user engagement and retention. - Location-Based Targeting: With our detailed location data, businesses can map out consumer visits to physical venues and combine them with web and app behavior to create predictive ad targeting strategies. - Audience Creation for Ad Placement: Our data enables the creation of highly targeted audiences for ad campaigns, ensuring better reach and engagement with relevant consumer segments. The Behavioral Data Product complements our comprehensive suite of data solutions in the broader context of our data offering. It provides granular and event-level insights into consumer behaviors, which can be combined with other data sets such as survey responses, demographics, or custom profiling questions to offer a holistic understanding of consumer preferences, motivations, and actions. MFour's Behavioral Data empowers businesses with unparalleled consumer insights, allowing them to make data-driven decisions, uncover new opportunities, and stay ahead in today's dynamic market landscape.

North America (1)

United States of America

2 years of historical data

3 billion

events

Free sample available

mfour has not published pricing information for this product yet. You can request detailed pricing information below.

Request detailed pricing

Methods

Frequency

Format

purchase behavior analytics

Behavioral Targeting

Behavior-based Audiences

Analytics

App Insights

Location Data Consumer Behavior Data Audience Data App Usage Data Web Activity Data

250M MAUs in the US

100% deterministic data used

USA covered

Unacast Personas deliver over 350 psychographic classifications for U.S. consumers built on the places and events they visit in the real world. Use Personas ...

4B online engagements flagged

100% engagement flag accurcay

USA covered

CWN Online Actives sourced from online consumer engagement and transaction data contains a key set of Audience Data individual active consumer attributes tha...

2.2K audience segments

100% deterministic

USA covered

SMS offers over 2,000 contextual-based audiences comprised of users categorized based on the context of the content they are engaging with and other online c...

900M Email Addresses

75% Match Rate

USA covered

Accurate Append delivers high-quality US consumer behavior data, including demographics, lifestyle, wealth insights, donation history, and more. With a high ...

What is Combined App, Web, & Venue Data MFour’s 1st Party - Omnichannel Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant?

MFour’s proprietary Behavioral Data: 1st party, unstructured event-level app, web, & venue behavior data. Ethically collected through our app Surveys On The Go, this fair-trade data offers 3B+ events, app/web usage, and location data. Harness the potential of our exclusive consumer insights today!

What is Combined App, Web, & Venue Data MFour’s 1st Party - Omnichannel Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant used for?

This product has 5 key use cases. mfour recommends using the data for purchase behavior analytics, Behavioral Targeting, Behavior-based Audiences, Analytics, and App Insights. Global businesses and organizations buy Location Data from mfour to fuel their analytics and enrichment.

Who can use Combined App, Web, & Venue Data MFour’s 1st Party - Omnichannel Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Location Data. Get in touch with mfour to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Combined App, Web, & Venue Data MFour’s 1st Party - Omnichannel Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant go?

This product has 2 years of historical coverage. It can be delivered on a daily, weekly, monthly, quarterly, yearly, and on-demand basis.

Which countries does Combined App, Web, & Venue Data MFour’s 1st Party - Omnichannel Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant cover?

This product includes data covering 1 country like USA. mfour is headquartered in United States of America.

How much does Combined App, Web, & Venue Data MFour’s 1st Party - Omnichannel Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant cost?

Pricing information for Combined App, Web, & Venue Data MFour’s 1st Party - Omnichannel Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant is available by getting in contact with mfour. Connect with mfour to get a quote and arrange custom pricing models based on your data requirements.

How can I get Combined App, Web, & Venue Data MFour’s 1st Party - Omnichannel Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant?

Businesses can buy Location Data from mfour and get the data via S3 Bucket. Depending on your data requirements and subscription budget, mfour can deliver this product in .csv format.

What is the data quality of Combined App, Web, & Venue Data MFour’s 1st Party - Omnichannel Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant?

You can compare and assess the data quality of mfour using Datarade’s data marketplace.

What are similar products to Combined App, Web, & Venue Data MFour’s 1st Party - Omnichannel Data 2M consumers, 3B+ events verified, US consumers CCPA Compliant?

This product has 3 related products. These alternatives include Personas – enrich 1st-party data with 350+ U.S. consumer personas via on-demand API access or DaaS batch delivery, ConsumerWatch Network (CWN) 1st Party data Consumer Data 1700+ Purchase Intent Behaviors 75MM B2C Audience data 4BB Online Events, and SMS Contextual Consumer Behavior Data / USA / 2,000+Segments / 500MM MAIDS / Monthly Updates / Digital Advertising. You can compare the best Location Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Combined App, Web, & Venue Data | MFour's 1st Party - Omnichannel Data | 2M consumers, 3B+ events verified, US consumers | CCPA Compliant

Description

Country Coverage

History

Volume

Pricing

Suitable Company Sizes

Delivery

Use Cases

Categories

Related Searches

Related Products

Frequently asked questions

mfour
Behavior-driven insights.

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Combined App, Web, & Venue Data | MFour's 1st Party - Omnichannel Data | 2M consumers, 3B+ events verified, US consumers | CCPA Compliant

Description

Country Coverage

History

Volume

Pricing

Suitable Company Sizes

Delivery

Use Cases

Categories

Related Searches

Related Products

Frequently asked questions

mfour Behavior-driven insights.

Trusted by

mfour
Behavior-driven insights.