PlaceSense: Advertising Data | Out-of-Home (OOH) Data | 3 Years Historical | Certified Advertising Impact & Visibility Insights | European Coverage

#	location_name	time_interval_type	time_interval_code	footfall	footfall_per_sqm	polygon_wkt	centroid_point
1	xxxxxxxxxx	Xxxxxxxxx	xxxxxx	xxxxxxxxxx	Xxxxx	Xxxxxx	Xxxxxxxxxx
2	Xxxxxx	Xxxxxxxxx	Xxxxxxxxxx	xxxxxxxxx	Xxxxxxxxx	xxxxxxxxx	Xxxxxxx
3	xxxxxx	Xxxxx	xxxxxxxxxx	xxxxxx	Xxxxxxxxxx	xxxxxx	Xxxxx
4	Xxxxxx	xxxxx	xxxxxxxx	xxxxxxx	Xxxxx	Xxxxxxxx	xxxxxxxxxx
5	xxxxxx	Xxxxxxxxx	xxxxxx	Xxxxxxxxx	Xxxxxxxxx	xxxxxxxxxx	Xxxxxx
6	Xxxxx	xxxxxx	xxxxxxx	xxxxxxx	Xxxxx	xxxxxx	Xxxxxxxxxx
7	xxxxxxxx	xxxxxx	Xxxxx	Xxxxxxx	xxxxxx	Xxxxxxxx	Xxxxxxx
8	Xxxxx	xxxxxx	xxxxxxxxxx	Xxxxx	xxxxxxxxxx	xxxxxxxxx	Xxxxxxx
9	xxxxxxxx	xxxxxxxx	Xxxxxxxxxx	Xxxxxxxx	Xxxxxxxx	xxxxxxxxx	Xxxxxxxxxx
10	Xxxxxx	Xxxxxxxxx	xxxxx	xxxxxxx	xxxxxxxxx	Xxxxxx	Xxxxxxx
...	Xxxxxxxxx	xxxxxxxxx	xxxxxxxxx	Xxxxx	xxxxxxxx	Xxxxxxx	xxxxxxxxx

Volume

136

Billion Records

Data Quality

95%

Certified Data Accuracy

Avail. Formats

.bin, .json, and .csv

File

Coverage

Countries

History

years

[Sample] PlaceSense_mobile location data_delivery_example - footfall_ex_incl_polygons.csv

Attribute	Type	Example
location_name	String	ABC-Strasse
time_interval_type	String	whole_period
time_interval_code
footfall	Float	6710506.039
footfall_per_sqm	Float	6340.937063
polygon_wkt	String	MULTIPOLYGON(((11.46724287 53.89389091, 11.46721555 53.89...
centroid_point	String	POINT(11.467239899089 53.8940146266286)

Product Attributes

Attribute	Type	Example	Mapping
Geographic Coordinates	Float	Latitude: 40.7128, Longitude: -74.0060	Latitude-Longitude
Timestamp	Timestamp	2024-09-02T14:30:00Z
Impression Counts	Integer	Impressions: 50,000/day
Visibility Radius	Decimal	Radius: 500 meters
Ad Placement Coordinates	Float	Latitude: 40.7128, Longitude: -74.0060	Latitude-Longitude
Footfall Counts	Integer	Footfall: 3,500 per day	Area ID

PlaceSense OOH Data delivers certified insights into outdoor advertising effectiveness across Europe. Updated frequently and enhanced with machine learning, it supports visibility analysis, campaign impact measurement, and strategic ad placement, ensuring precise, impactful decision-making.

PlaceSense OOH Data provides comprehensive insights into the effectiveness of outdoor advertising campaigns across Europe, offering a powerful tool for media planners and advertisers. Our data is certified by ePrivacy, ensuring accuracy and compliance, and is updated four times daily to reflect the latest footfall patterns and visibility metrics. PlaceSense OOH Data supports detailed analysis of advertising impact, allowing brands to measure the effectiveness of their campaigns in real time. Key use cases include analyzing the visibility radius of OOH signage to optimize placement, measuring the impact of call-to-action campaigns by tracking consumer responses, and comparing the performance of different advertising locations to maximize ROI. Our datasets are enriched with advanced machine learning algorithms, providing predictive insights that help advertisers fine-tune their strategies and achieve greater reach and engagement. PlaceSense OOH Data is indispensable for any brand looking to optimize their outdoor advertising efforts and achieve measurable, impactful results.

Europe (52)

Albania

Andorra

Austria

Belarus

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Czech Republic

Denmark

Estonia

Faroe Islands

Finland

France

Germany

Gibraltar

Greece

Guernsey

Holy See

Hungary

Iceland

Ireland

Isle of Man

Italy

Jersey

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Macedonia (the former Yugoslav Republic of)

Malta

Moldova (Republic of)

Monaco

Montenegro

Netherlands

Norway

Poland

Portugal

Romania

Russian Federation

San Marino

Serbia

Slovakia

Slovenia

Spain

Svalbard and Jan Mayen

Sweden

Switzerland

Ukraine

United Kingdom

Åland Islands

3 years of historical data

136	Billion Records

Free sample available

Revenue share is available at

License	Starts at
One-off purchase	Available
Monthly License	Available
Yearly License	Available
Usage-based	Not available

Request detailed pricing

Self-reported by the provider

95%

Certified Data Accuracy

Methods

Frequency

Format

Ad Placement Strategy

Call-to-Action Campaign Analysis

Campaign Performance Benchmarking

Visibility Radius Optimization

Advertising Impact Analysis

Consumer Behavior Data Geological Data Mobility Data Advertising Data Mobile IP Data

136 Billion Records

95% Certified Data Accuracy

52 countries covered

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2 countries covered

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5 years of historical data

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What is PlaceSense: Advertising Data Out-of-Home (OOH) Data 3 Years Historical Certified Advertising Impact & Visibility Insights European Coverage?

What is PlaceSense: Advertising Data Out-of-Home (OOH) Data 3 Years Historical Certified Advertising Impact & Visibility Insights European Coverage used for?

This product has 5 key use cases. PlaceSense recommends using the data for Ad Placement Strategy, Call-to-Action Campaign Analysis, Campaign Performance Benchmarking, Visibility Radius Optimization, and Advertising Impact Analysis. Global businesses and organizations buy Consumer Behavior Data from PlaceSense to fuel their analytics and enrichment.

Who can use PlaceSense: Advertising Data Out-of-Home (OOH) Data 3 Years Historical Certified Advertising Impact & Visibility Insights European Coverage?

This product is best suited if you’re a Medium-sized Business or Enterprise looking for Consumer Behavior Data. Get in touch with PlaceSense to see what their data can do for your business and find out which integrations they provide.

How far back does the data in PlaceSense: Advertising Data Out-of-Home (OOH) Data 3 Years Historical Certified Advertising Impact & Visibility Insights European Coverage go?

This product has 3 years of historical coverage. It can be delivered on a daily, weekly, monthly, quarterly, yearly, and on-demand basis.

Which countries does PlaceSense: Advertising Data Out-of-Home (OOH) Data 3 Years Historical Certified Advertising Impact & Visibility Insights European Coverage cover?

This product includes data covering 52 countries like Germany, United Kingdom, France, Italy, and Russia. PlaceSense is headquartered in Israel.

How much does PlaceSense: Advertising Data Out-of-Home (OOH) Data 3 Years Historical Certified Advertising Impact & Visibility Insights European Coverage cost?

Pricing information for PlaceSense: Advertising Data Out-of-Home (OOH) Data 3 Years Historical Certified Advertising Impact & Visibility Insights European Coverage is available by getting in contact with PlaceSense. Connect with PlaceSense to get a quote and arrange custom pricing models based on your data requirements.

How can I get PlaceSense: Advertising Data Out-of-Home (OOH) Data 3 Years Historical Certified Advertising Impact & Visibility Insights European Coverage?

Businesses can buy Consumer Behavior Data from PlaceSense and get the data via S3 Bucket, SFTP, Email, and UI Export. Depending on your data requirements and subscription budget, PlaceSense can deliver this product in .bin, .json, .csv, .xls, and .txt format.

What is the data quality of PlaceSense: Advertising Data Out-of-Home (OOH) Data 3 Years Historical Certified Advertising Impact & Visibility Insights European Coverage?

PlaceSense has reported that this product has the following quality and accuracy assurances: 95% Certified Data Accuracy. You can compare and assess the data quality of PlaceSense using Datarade’s data marketplace.

What are similar products to PlaceSense: Advertising Data Out-of-Home (OOH) Data 3 Years Historical Certified Advertising Impact & Visibility Insights European Coverage?

This product has 3 related products. These alternatives include PlaceSense: Visit Data Certified Footfall & Behavioral Insights Comprehensive European Coverage, Factori Mobility Data EUROPE + One Year Historical Data Insights, and DRAKO Mobility Data - Digital Out of Home (DOOH) Conversion Analytics and Display Selection USA + Canada. You can compare the best Consumer Behavior Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request

License	Starts at
One-off purchase	Available
Monthly License	Available
Yearly License	Available
Usage-based	Not available

Verified Provider

5h Avg. response time

100% Response rate

PlaceSense: Advertising Data | Out-of-Home (OOH) Data | 3 Years Historical | Certified Advertising Impact & Visibility Insights | European Coverage

Data Dictionary

Description

Country Coverage

History

Volume

Pricing

Suitable Company Sizes

Quality

Delivery

Use Cases

Categories

Related Products

Frequently asked questions

PlaceSense
Making Sense Of Places

Trusted by

PlaceSense: Advertising Data | Out-of-Home (OOH) Data | 3 Years Historical | Certified Advertising Impact & Visibility Insights | European Coverage

Data Dictionary

Description

Country Coverage

History

Volume

Pricing

Suitable Company Sizes

Quality

Delivery

Use Cases

Categories

Related Products

Frequently asked questions

PlaceSense Making Sense Of Places

Trusted by

PlaceSense
Making Sense Of Places