Advertising Data | Out-of-Home (OOH) Data | Advertising Impact & Visibility Insights | European Coverage product image in hero

Advertising Data | Out-of-Home (OOH) Data | Advertising Impact & Visibility Insights | European Coverage

PlaceSense
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location_name
time_interval_type
time_interval_code
footfall
footfall_per_sqm
polygon_wkt
centroid_point
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Sign In To Preview Data
Volume
136
Billion Records
Data Quality
95%
Certified Data Accuracy
Avail. Formats
.bin, .json, and .csv
File
Coverage
52
Countries
History
3
years

Data Dictionary

[Sample] PlaceSense_mobile location data_delivery_example - footfall_ex_incl_polygons.csv
Attribute Type Example Mapping
location_name
String ABC-Strasse
time_interval_type
String whole_period
time_interval_code
footfall
Float 6710506.039
footfall_per_sqm
Float 6340.937063
polygon_wkt
String MULTIPOLYGON(((11.46724287 53.89389091, 11.46721555 53.89...
centroid_point
String POINT(11.467239899089 53.8940146266286)
Product Attributes
Attribute Type Example Mapping
Float Latitude: 40.7128, Longitude: -74.0060 Latitude-Longitude
Timestamp
Timestamp 2024-09-02T14:30:00Z
Impression Counts
Integer Impressions: 50,000/day
Visibility Radius
Decimal Radius: 500 meters
Float Latitude: 40.7128, Longitude: -74.0060 Latitude-Longitude
Integer Footfall: 3,500 per day Area ID

Description

PlaceSense OOH Data delivers certified insights into outdoor advertising effectiveness across Europe. Updated frequently and enhanced with machine learning, it supports visibility analysis, campaign impact measurement, and strategic ad placement, ensuring precise, impactful decision-making.
PlaceSense OOH Data provides comprehensive insights into the effectiveness of outdoor advertising campaigns across Europe, offering a powerful tool for media planners and advertisers. Our data is certified by ePrivacy, ensuring accuracy and compliance, and is updated four times daily to reflect the latest footfall patterns and visibility metrics. PlaceSense OOH Data supports detailed analysis of advertising impact, allowing brands to measure the effectiveness of their campaigns in real time. Key use cases include analyzing the visibility radius of OOH signage to optimize placement, measuring the impact of call-to-action campaigns by tracking consumer responses, and comparing the performance of different advertising locations to maximize ROI. Our datasets are enriched with advanced machine learning algorithms, providing predictive insights that help advertisers fine-tune their strategies and achieve greater reach and engagement. PlaceSense OOH Data is indispensable for any brand looking to optimize their outdoor advertising efforts and achieve measurable, impactful results.

Country Coverage

Europe (52)
Albania
Andorra
Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
Germany
Gibraltar
Greece
Guernsey
Holy See
Hungary
Iceland
Ireland
Isle of Man
Italy
Jersey
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia (the former Yugoslav Republic of)
Malta
Moldova (Republic of)
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russian Federation
San Marino
Serbia
Slovakia
Slovenia
Spain
Svalbard and Jan Mayen
Sweden
Switzerland
Ukraine
United Kingdom
Åland Islands

History

3 years of historical data

Volume

136 Billion Records

Pricing

Free sample available
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Not available

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Quality

Self-reported by the provider
95%
Certified Data Accuracy

Delivery

Methods
S3 Bucket
SFTP
Email
UI Export
Frequency
daily
weekly
monthly
quarterly
yearly
on-demand
Format
.bin
.json
.csv
.xls
.txt

Categories

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Frequently asked questions

What is Advertising Data Out-of-Home (OOH) Data Advertising Impact & Visibility Insights European Coverage?

PlaceSense OOH Data delivers certified insights into outdoor advertising effectiveness across Europe. Updated frequently and enhanced with machine learning, it supports visibility analysis, campaign impact measurement, and strategic ad placement, ensuring precise, impactful decision-making.

Who can use Advertising Data Out-of-Home (OOH) Data Advertising Impact & Visibility Insights European Coverage?

This product is best suited if you’re a Medium-sized Business or Enterprise looking for Consumer Behavior Data. Get in touch with PlaceSense to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Advertising Data Out-of-Home (OOH) Data Advertising Impact & Visibility Insights European Coverage go?

This product has 3 years of historical coverage. It can be delivered on a daily, weekly, monthly, quarterly, yearly, and on-demand basis.

Which countries does Advertising Data Out-of-Home (OOH) Data Advertising Impact & Visibility Insights European Coverage cover?

This product includes data covering 52 countries like Germany, United Kingdom, France, Italy, and Russia. PlaceSense is headquartered in Israel.

How much does Advertising Data Out-of-Home (OOH) Data Advertising Impact & Visibility Insights European Coverage cost?

Pricing information for Advertising Data Out-of-Home (OOH) Data Advertising Impact & Visibility Insights European Coverage is available by getting in contact with PlaceSense. Connect with PlaceSense to get a quote and arrange custom pricing models based on your data requirements.

How can I get Advertising Data Out-of-Home (OOH) Data Advertising Impact & Visibility Insights European Coverage?

Businesses can buy Consumer Behavior Data from PlaceSense and get the data via S3 Bucket, SFTP, Email, and UI Export. Depending on your data requirements and subscription budget, PlaceSense can deliver this product in .bin, .json, .csv, .xls, and .txt format.

What is the data quality of Advertising Data Out-of-Home (OOH) Data Advertising Impact & Visibility Insights European Coverage?

PlaceSense has reported that this product has the following quality and accuracy assurances: 95% Certified Data Accuracy. You can compare and assess the data quality of PlaceSense using Datarade’s data marketplace.

What are similar products to Advertising Data Out-of-Home (OOH) Data Advertising Impact & Visibility Insights European Coverage?

This product has 3 related products. These alternatives include Factori Mobility Data EUROPE + One Year Historical Data Insights, Irys Geospatial Data Insights Europe Real-Time & Historical Mobility Data, and Consumer Sentiment Data Global Audience Insights Psychographic Profiles & Trends Best Price Guaranteed. You can compare the best Consumer Behavior Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request
License Starts at
One-off purchase Available
Monthly License Available
Yearly License Available
Usage-based Not available

PlaceSense

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