PlaceSense
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PlaceSense Data Products: APIs & Datasets
PlaceSense Pricing & Cost
PlaceSense products are offered through a flexible pricing structure tailored to the needs of our clients. We primarily operate on a subscription model, providing ongoing access to our data and insights. Additionally, we offer customized solutions for specific projects or datasets, which can be provided as one-time purchases. Our pricing is designed to scale with the scope and complexity of the required analysis, ensuring clients receive the best value for their needs.
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About PlaceSense
PlaceSense in a Nutshell
Since 2018, PlaceSense has redefined location analytics in Europe, transforming billions of anonymized smartphone signals into actionable insights through our advanced machine learning algorithms and intuitive platform.
We provide businesses with a 360-degree view of the market, going beyond traditional data to deliver deep, strategic insights. Backed by industry leaders like EON and Nielsen, and protected by unique patents, PlaceSense stands at the forefront of European location intelligence.
Our mission is to empower businesses to build and optimize spaces with purpose, driven by accurate, privacy-compliant data. As Europe’s only ePrivacy-certified provider, we are committed to maintaining the highest standards of data security and integrity.
Country Coverage
Data Offering
PlaceSense offers a comprehensive portfolio of certified location and competitive intelligence data, sourced from billions of anonymized smartphone signals across Europe. Our data is enriched with machine learning to provide actionable insights into foot traffic, consumer behavior, and market trends. Updated four times daily, our ePrivacy-certified data empowers businesses to make informed, strategic decisions.
Use Cases
PlaceSense serves a wide range of industries by turning location data into actionable insights. Here are some detailed use cases across key sectors:
Site Selection & Property Valuation: PlaceSense helps commercial real estate investors and developers identify optimal locations for new developments by analyzing foot traffic patterns, demographic profiles, and visitor behavior. By understanding where potential customers live, work, and move, real estate professionals can make data-driven decisions on property investments, resulting in higher returns. Additionally, our insights into visitor frequency and loyalty assist in accurately valuing properties based on actual usage and potential revenue.
Store Performance & Competitive Analysis: Retailers use PlaceSense to monitor store performance by analyzing footfall trends, customer demographics, and shopping patterns. This helps identify high-performing locations and areas needing improvement. PlaceSense also provides competitive insights by tracking customer movements between competing stores, enabling retailers to refine their strategies, optimize store layouts, and tailor marketing efforts based on real-time data. Retailers can also understand the impact of local events or changes in the urban environment on their stores.
Catchment Area Analysis & Customer Journey Mapping: For supermarkets, PlaceSense offers detailed catchment area analyses that reveal where customers are coming from and how far they are willing to travel. This insight allows supermarkets to refine their product offerings and marketing strategies to align with the preferences and needs of their most valuable customers. Additionally, customer journey mapping shows supermarkets the sequence of visits before and after shopping, helping them identify cross-shopping opportunities and better understand customer behavior.
Urban Planning & Strategy Development: Management consultants use PlaceSense data to support clients in making strategic decisions related to urban planning, retail expansion, and consumer behavior analysis. By leveraging our insights into foot traffic, demographic shifts, and retail trends, consultants can provide clients with data-backed recommendations for growth, market entry, or rebranding strategies. This data-driven approach ensures that their clients’ decisions are aligned with current and projected market conditions.
Consumer Insights & Trend Analysis: Market research firms leverage PlaceSense data to gain a deeper understanding of consumer behavior, preferences, and movement patterns. Our data helps researchers track changes in consumer habits over time, identify emerging trends, and segment populations based on demographics, interests, and location. This allows for more accurate forecasting and better-targeted marketing strategies, offering clients a competitive edge in rapidly changing markets.
Certifications & Associations
Data Sources & Collection
PlaceSense simplifies location analytics.
With our approach, we tackle challenges head-on, delivering clarity and precision in every decision.
Data Collection: Harnessing data from millions of mobile apps complemented by additional data sources, we capture an intricate web of real-world insights.
Patented Accuracy: Our patented technology ensures certified accuracy, uniquely enabling us to predict real-world dynamics and outcomes with unparalleled precision.
Privacy by design: Beyond GDPR.
Key Differentiators
Quality: Our focus on data accuracy and reliability is at the core of our offerings. PlaceSense uses a large-scale data panel which ensures robust and reliable insights. We achieve high accuracy through proprietary machine learning algorithms that adjust for variations in mobile app usage, geographical features, and other factors, ensuring consistent and reliable results. Our data accuracy has been independently validated with a proven accuracy rate of over 90% for footfall trends, seasonality, and levels, providing confidence in our insights.
Quantity: PlaceSense offers an unparalleled volume of data, sourced from more than 600 apps across diverse categories. This extensive data pool is critical for comprehensive analyses, allowing us to offer insights that are representative and actionable. Our data includes billions of daily signals from millions of devices, enabling deep, granular analyses across a wide range of use cases. This high density of data, combined with advanced processing capabilities, allows us to cover complex urban environments effectively.
Service: PlaceSense provides personalized support and expertise to ensure clients derive maximum value from our data. We work closely with public and private sector partners, including cities like Dresden and Utrecht, to deliver tailored solutions that meet specific needs. Our ePrivacy certification guarantees that our data complies with GDPR and other privacy regulations, adding a layer of trust and security. Additionally, our intuitive dashboard offers clients easy access to a wealth of insights, making it straightforward to integrate location data into decision-making processes.
Pricing: PlaceSense delivers cost-effective solutions by leveraging our extensive data infrastructure. Our clients benefit from high-quality insights without needing to invest in hardware or rely on internal data silos. This efficiency translates into competitive pricing models that are flexible and scalable, suitable for a wide range of businesses and use cases.
Innovation and Expertise: Since our inception in 2018, PlaceSense has led the field of offline analytics by continuously evolving our technology. We combine cutting-edge machine learning with location data expertise to deliver innovative solutions like our City Monitor and Commercial Landscape Analysis. These tools enable clients to navigate the rapidly changing retail landscape, making informed decisions that drive success.
Data Privacy
PlaceSense prioritizes data privacy and GDPR compliance through several key measures:
1. Data Anonymization: All data is aggregated and anonymized, ensuring no individual can be identified.
2. GDPR Compliance: PlaceSense implements privacy by design in all processes, with regular audits to maintain and exceed regulatory standards.
3. ePrivacy Certification: This certification confirms that our practices are transparent, secure, and fully compliant with European data laws.
4. Data Minimization and Security: We collect only essential data and store it securely with strict access controls.
5. User Consent: We partner with apps that ensure end-users provide informed consent for data use, adhering to GDPR guidelines.
6. Regular Audits: Ongoing audits and updates keep us compliant with evolving privacy regulations.
These measures guarantee that our data solutions are effective, privacy-focused, and fully compliant with GDPR.
What are you looking for?
Frequently asked questions about PlaceSense
What does PlaceSense do?
PlaceSense is Europe’s leading provider of certified location and competitive intelligence data. Our privacy-compliant datasets deliver powerful insights into foot traffic and consumer behavior, empowering businesses to make informed, strategic decisions in dynamic markets.
How much does PlaceSense cost?
The supported pricing models for PlaceSense’s data are One-off purchase, Monthly License, and Yearly License. PlaceSense offers free samples for individual data requirements. Get talking to a member of the PlaceSense team to receive custom pricing options, information about data subscription fees, and quotes for PlaceSense’s data offering tailored to your use case.
What kind of data does PlaceSense have?
Demographic Data, Location Data, Brand Affinity Data, Consumer Behavior Data, and 13 others
What data does PlaceSense offer?
PlaceSense offers a comprehensive portfolio of certified location and competitive intelligence data, sourced from billions of anonymized smartphone signals across Europe. Our data is enriched with machine learning to provide actionable insights into foot traffic, consumer behavior, and market trends. Updated four times daily, our ePrivacy-certified data empowers businesses to make informed, strategic decisions.
How does PlaceSense collect data?
PlaceSense simplifies location analytics. With our approach, we tackle challenges head-on, delivering clarity and precision in every decision. Data Collection: Harnessing data from millions of mobile apps complemented by additional data sources, we capture an intricate web of real-world insights. Patented Accuracy: Our patented technology ensures certified accuracy, uniquely enabling us to predict real-world dynamics and outcomes with unparalleled precision. Privacy by design: Beyond GDPR.
What’s PlaceSense’s data privacy policy?
PlaceSense prioritizes data privacy and GDPR compliance through several key measures: 1. Data Anonymization: All data is aggregated and anonymized, ensuring no individual can be identified. 2. GDPR Compliance: PlaceSense implements privacy by design in all processes, with regular audits to maintain and exceed regulatory standards. 3. ePrivacy Certification: This certification confirms that our practices are transparent, secure, and fully compliant with European data laws. 4. Data Minimization and Security: We collect only essential data and store it securely with strict access controls. 5. User Consent: We partner with apps that ensure end-users provide informed consent for data use, adhering to GDPR guidelines. 6. Regular Audits: Ongoing audits and updates keep us compliant with evolving privacy regulations. These measures guarantee that our data solutions are effective, privacy-focused, and fully compliant with GDPR.
What are the best use cases for PlaceSense’s data?
PlaceSense serves a wide range of industries by turning location data into actionable insights. Here are some detailed use cases across key sectors: Site Selection & Property Valuation: PlaceSense helps commercial real estate investors and developers identify optimal locations for new developments by analyzing foot traffic patterns, demographic profiles, and visitor behavior. By understanding where potential customers live, work, and move, real estate professionals can make data-driven decisions on property investments, resulting in higher returns. Additionally, our insights into visitor frequency and loyalty assist in accurately valuing properties based on actual usage and potential revenue. Store Performance & Competitive Analysis: Retailers use PlaceSense to monitor store performance by analyzing footfall trends, customer demographics, and shopping patterns. This helps identify high-performing locations and areas needing improvement. PlaceSense also provides competitive insights by tracking customer movements between competing stores, enabling retailers to refine their strategies, optimize store layouts, and tailor marketing efforts based on real-time data. Retailers can also understand the impact of local events or changes in the urban environment on their stores. Catchment Area Analysis & Customer Journey Mapping: For supermarkets, PlaceSense offers detailed catchment area analyses that reveal where customers are coming from and how far they are willing to travel. This insight allows supermarkets to refine their product offerings and marketing strategies to align with the preferences and needs of their most valuable customers. Additionally, customer journey mapping shows supermarkets the sequence of visits before and after shopping, helping them identify cross-shopping opportunities and better understand customer behavior. Urban Planning & Strategy Development: Management consultants use PlaceSense data to support clients in making strategic decisions related to urban planning, retail expansion, and consumer behavior analysis. By leveraging our insights into foot traffic, demographic shifts, and retail trends, consultants can provide clients with data-backed recommendations for growth, market entry, or rebranding strategies. This data-driven approach ensures that their clients’ decisions are aligned with current and projected market conditions. Consumer Insights & Trend Analysis: Market research firms leverage PlaceSense data to gain a deeper understanding of consumer behavior, preferences, and movement patterns. Our data helps researchers track changes in consumer habits over time, identify emerging trends, and segment populations based on demographics, interests, and location. This allows for more accurate forecasting and better-targeted marketing strategies, offering clients a competitive edge in rapidly changing markets.