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Home/Geospatial Data/Foot Traffic Data/
Reality Research real-time foot traffic data USA w/ 5 years history...
Reality Research real-time foot traffic data USA w/ 5 years history (REIT data)
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Reality Research real-time foot traffic data USA w/ 5 years history (REIT data)

Reality Research
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devices_in_store
devices_in_plot
median_dwell_in_store
store_delta_3m
dwell_delta_3m
store_delta_1Y
dwell_delta_1Y
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Request Data Sample
Coverage
1
Country
History
5
years

Data Dictionary

Product Attributes
Attribute Type Example Mapping
devices_in_store
 100000
devices_in_plot
 100000
median_dwell_in_store
 55
store_delta_3m
 .10
dwell_delta_3m
 .10
store_delta_1Y
 -.2
dwell_delta_1Y
 -.2

Description

Geolocation data providers a real-time look at foot traffic and dwell times of people visiting REIT properties. As the pandemic has created great uncertainty for the future of commercial real estate, real-time foot traffic data is a crucial piece of data to successful navigate investment decisions.
Reality Research sources its foot traffic data from Advan - the top data provider for geolocation data and the winner of Waters Technology's 2020 best alternative data provider. This geolocation data is collected from apps on consumer’s cell phones which broadcast highly precise locations through sensors including GPS, Bluetooth, and WiFi. This type of data is produced by a wide variety of apps that have reason to collect data in the background including weather, shopping, social media, and more. Advan is the market leader in geolocation data using five times more underlying data than their competitors. Advan aggregates and normalizes this data from a variety of app providers to build a panel of 50 million US users comprising 25% of the mobile phones out there. Furthermore, Advan has manually geo-fenced 1.5 million locations and adding 50,000 more each month. The combination of more underlying data and precise geo-fencing is instrumental in accurately measuring where foot traffic is happening. Advan further has a strict compliance policy on this data collection. Every user on whom data is collected has explicitly opted-in and every app provider has a privacy policy that explicitly states they can sell this data. The fields of data we offer are devices in store (i.e. - unique foot traffic in store), devices in store or parking lot (i.e. - unique foot traffic in store or parking lot), and median dwell time (i.e. - median amount of time spent in store). We also provide metrics on the changes in foot traffic and dwell time over time (e.g. - quarter over quarter, year over year). Foot traffic data has numerous use cases for fundamental REIT investors. It allows investors to compare REIT portfolios and see whose fundamental metrics are performing best and whose are performing worst. With the uncertainty in commercial real estate created by the pandemic, it allows investors to identify inflections in foot traffic that precede large moves in stock price. Also with the pandemic, it allows investors to evaluate volatility in equity prices to determine if the fundamentals support such moves or if there is an opportunity to trade based on the divergence between stock price and foot traffic.

Country Coverage

North America (1)
United States of America

History

5 years of historical data

Pricing

Free sample available
Reality Research has not published pricing information for this product yet. You can request detailed pricing information below.
Request detailed pricing

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Delivery

Methods
S3 Bucket
UI Export
Frequency
daily

Use Cases

Alpha Generation
Quantitative Investing
Store Visit Tracking
Revenue Forecasting Real Estate Intelligence

Categories

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Frequently asked questions

What is Reality Research real-time foot traffic data USA w/ 5 years history (REIT data)?

Geolocation data providers a real-time look at foot traffic and dwell times of people visiting REIT properties. As the pandemic has created great uncertainty for the future of commercial real estate, real-time foot traffic data is a crucial piece of data to successful navigate investment decisions.

What is Reality Research real-time foot traffic data USA w/ 5 years history (REIT data) used for?

This product has 5 key use cases. Reality Research recommends using the data for Alpha Generation, Quantitative Investing, Store Visit Tracking, Revenue Forecasting, and Real Estate Intelligence. Global businesses and organizations buy Foot Traffic Data from Reality Research to fuel their analytics and enrichment.

Who can use Reality Research real-time foot traffic data USA w/ 5 years history (REIT data)?

This product is best suited if you’re a Medium-sized Business or Enterprise looking for Foot Traffic Data. Get in touch with Reality Research to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Reality Research real-time foot traffic data USA w/ 5 years history (REIT data) go?

This product has 5 years of historical coverage. It can be delivered on a daily basis.

Which countries does Reality Research real-time foot traffic data USA w/ 5 years history (REIT data) cover?

This product includes data covering 1 country like USA. Reality Research is headquartered in United States of America.

How much does Reality Research real-time foot traffic data USA w/ 5 years history (REIT data) cost?

Pricing information for Reality Research real-time foot traffic data USA w/ 5 years history (REIT data) is available by getting in contact with Reality Research. Connect with Reality Research to get a quote and arrange custom pricing models based on your data requirements.

How can I get Reality Research real-time foot traffic data USA w/ 5 years history (REIT data)?

Businesses can buy Foot Traffic Data from Reality Research and get the data via S3 Bucket and UI Export.

What is the data quality of Reality Research real-time foot traffic data USA w/ 5 years history (REIT data)?

You can compare and assess the data quality of Reality Research using Datarade’s data marketplace. Reality Research appears on selected Datarade top lists ranking the best data providers, including Who’s New on Datarade? May Edition.

What are similar products to Reality Research real-time foot traffic data USA w/ 5 years history (REIT data)?

This product has 3 related products. These alternatives include Irys Global Foot Traffic Insights Real-Time Historical Mobile Data & Location Data, GapMaps Foot Traffic Data by Azira Global Foot Traffic Data Current and Historical Privacy Compliant, and PREDIK Data-Driven I UK Aggregated Foot Traffic Data & Mobility Data I Measure Foot Traffic patterns within the United Kingdom. You can compare the best Foot Traffic Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request

Reality Research

Alternative data intelligence for REIT investors
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