33Across
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About 33Across
33Across in a Nutshell
33Across is an advertising technology company focused on solving the challenge of consumer attention. Our Attention Platform is the first programmatic solution to unify high-impact creative, quality supply, and true technology-driven scale. Delivering superior audience engagement to brands and providing publishers with the ability to drive incremental revenue, our platform results in greater efficiency and a better consumer experience.
Data Offering
Use Cases
Target and/or measure consumers according to their current interests and social behaviors.
Our pre-modeled audiences are a highly effective way of blanketing a large number of users (social, search and contextual) while still having a solid target audience all at scale.
Certifications & Associations
Data Sources & Collection
33Across has the ability to build out custom segments on the fly for targeting search keywords, not just categories. Data Buyers can also pick and choose the words and we can, out of 200MM uniques in real-time, find users who are actively searching for their product. 33Across data is also competitively priced. So while providing similar services as other companies, at the end of the day our data is offered at a more efficient cost. So we’re not just serving ads to people sellers think are good candidates to buy their product, but to users who are higher in the engagement ladder than just clicking on a categorized site.
Key Differentiators
For over 7 years, 33Across has created advanced data models for Fortune 1000 brands. With code on over 1 million publisher sites, our publisher network yields more than 30 billion intent and interest signals from social sharing behaviors such as copy & paste of images, text and links (both public and private), content consumption/browser behavior, and search keywords.
Data Privacy
Given the large degree of lingering uncertainty within the industry around both the correct interpretation and implementation of the GDPR, 33Across has proactively decided to take an ultra-conservative approach with regard to user privacy. Beginning May 25th, 2018, 33Across will cease to pass, transact on, and collect all user data considered to be personally identifiable under the GDPR coming from EEA countries. This policy is unconditional and applies to all areas of the 33Across technology.
Integrations
Frequently asked questions about 33Across
What does 33Across do?
33Across is an advertising technology company focused on solving the challenge of consumer attention. Our Attention Platform is the first programmatic solution to unify high-impact creative, quality supply, and true technology-driven scale. Delivering superior audience engagement to brands and providing publishers with the ability to drive incremental revenue, our platform results in greater efficiency and a better consumer experience.
How much does 33Across cost?
The supported pricing models for 33Across’ data are available by getting in contact with them via Datarade. Get talking to a member of the 33Across team to receive custom pricing options, information about data subscription fees, and quotes for 33Across’ data offering tailored to your use case.
What kind of data does 33Across have?
Demographic Data, Interest Data, Consumer Behavior Data, Social Media Data, and 3 others
How does 33Across collect data?
33Across has the ability to build out custom segments on the fly for targeting search keywords, not just categories. Data Buyers can also pick and choose the words and we can, out of 200MM uniques in real-time, find users who are actively searching for their product. 33Across data is also competitively priced. So while providing similar services as other companies, at the end of the day our data is offered at a more efficient cost. So we’re not just serving ads to people sellers think are good candidates to buy their product, but to users who are higher in the engagement ladder than just clicking on a categorized site.
What’s 33Across’ data privacy policy?
Given the large degree of lingering uncertainty within the industry around both the correct interpretation and implementation of the GDPR, 33Across has proactively decided to take an ultra-conservative approach with regard to user privacy. Beginning May 25th, 2018, 33Across will cease to pass, transact on, and collect all user data considered to be personally identifiable under the GDPR coming from EEA countries. This policy is unconditional and applies to all areas of the 33Across technology.
What are the best use cases for 33Across’ data?
Target and/or measure consumers according to their current interests and social behaviors. Our pre-modeled audiences are a highly effective way of blanketing a large number of users (social, search and contextual) while still having a solid target audience all at scale.
What platforms is 33Across integrated with?
MediaMath, The Trade Desk, AppNexus Data Marketplace, Adobe Audience Manager, Amobee, LiveRamp IdentityLink™ Data Store, Salesforce Audience Studio (fka Krux DMP), Lotame Data Exchange, Nielsen Marketing Cloud, Oracle Data Marketplace (BlueKai), Sizmek, and Narrative I/O