What’s the competitive advantage of Acxiom?

Founded in 1969, Acxiom focuses on creating the best possible insights across the most sources of data, effectively harnessing big data about real consumers for recognition, targeting, and measurement. Our secret sauce resides in our Safe Haven environment. where we ingest, clean, match, and enhance diverse data sets at scale in a privacy-compliant way. Many companies create composite views and project behaviors across millions of cookies, but Acxiom compiles insights on consumers, not just cookies. Acxiom’s consumer data and insights illuminate more than 162 million U.S. households with a plethora of descriptive and prescriptive attributes. We recognize 95 percent of U.S. consumers and match them in a way that’s privacy-compliant and direct-matched. Armed with the most accurate, comprehensive, and up-to-the-minute data available, advertisers can better understand their best customers and find more like them through diverse channels like online, mobile, television, email or direct mail.

What are the best alternatives to Acxiom?

Latch Media, AnalyticsIQ, OS Data Solutions, V12 Data, BIGDBM, zeotap, Relevant Audience, Epsilon, Exactis Data Cloud, and Mobilewalla

Acxiom - Top Alternatives

Harnessing big data about real consumers to use for recognition, targeting, and measurement

Discover alternatives and competitors to Acxiom, as well as similar data providers. The suggestions are based on the data provider’s offering for Demographic Data, Interest Data, and Brand Affinity Data as well as their headquarter location in United States of America.