Acxiom

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1,600
data specialists
200+
industry experts
50
years of innovative solutions
800+
DPIAs each year
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Acxiom Data Products: APIs & Datasets

Explore Acxiom’s datasets, databases, and data feeds.
CRM data onboarding to premium publishers like Facebook and leading digital platforms.
Acxiom Audience Activation 1st Party Data - CRM Data Onboarding (USA, UK & Germany Covered) 3 countries covered icon
3 countries covered
CRM lookalike onboarding to premium publishers like Facebook and other leading digital platforms.
Acxiom Activation Lookalikes - CRM Data (USA, Germany, UK, India & Brazil Covered) 5 countries covered icon
5 countries covered
Acxiom offers the most comprehensive source of companies and industries on the market.
Acxiom B2B INFOBASE® - B2B & Company Database (Germany Covered) Germany covered icon
Germany covered
Acxiom offers German Geographic Statistical Data for Market Analysis and basis for campaign audiences.
Acxiom Geo-Spatial Data and Analytics (Germany & UK Covered) 2 countries covered icon
2 countries covered
The most comprehensive source of consumer information offering insight and targeting.
Acxiom INFOBASE® - Consumer Data - Individual Level Database (Germany, UK & India Covered) 3 countries covered icon
3 countries covered
Enhance 360° view of your consumers: extensive insight into life-stage, affluence and behaviors.
Personicx by Acxiom: 360° Consumer Segmentation Data (UK & Germany Covered) 2 countries covered icon
2 countries covered

Acxiom Pricing & Cost

Learn about Acxiom’s prices, subscription cost, and API pricing.

Facebook
15% revenue share on media spend

Programmatic
starting from 0.75 EUR CPM

1st Party Onboarding
Records Under Management (RUM) Model

The supported pricing models for Acxiom’s data are One-off purchase, Monthly license, Yearly license, and Usage-based. Get talking to a member of the Acxiom team to receive custom pricing options, information about data subscription fees, and quotes for Acxiom’s data offering tailored to your use case.

Acxiom Reviews

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About Acxiom

Learn more about Acxiom’s data sources, use cases, and integrations.

Acxiom in a Nutshell

Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies (IPG). For more information, visit acxiom.com.

Headquarter
USA

Geo Coverage

Asia (1)
India
Europe (2)
Germany
United Kingdom
North America (1)
United States of America
South America (1)
Brazil

Use Cases

Leverage rich insights to reach, attract and retain relevant audiences across
devices and channels.

• Create highly qualified audiences by mixing, matching and layering elements.

• Find look-alikes and extend reach with new prospect segments.

• Optimize offers and messages.

• Leverage data filters and apply suppression.

Certifications & Associations

Logo of ePrivacyseal certification
Logo of  Truth{set} certification

Data Sources & Collection

Many companies create composite views and project behaviors across millions of cookies. But Acxiom compiles insights on consumers, not just cookies. Acxiom’s consumer data and insights illuminate more than 162 million U.S. households with a plethora of descriptive and prescriptive attributes. We recognize 95 percent of U.S. consumers and match them in a way that’s privacy-compliant and direct-matched.

Key Differentiators

Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies (IPG). For more information, visit acxiom.com.

• 1,600 data specialists with unparalleled market knowledge of consumer data.
• 200+ industry experts with deep domain expertise across industries and specific use cases.
• Acxiom’s global privacy team works with 30+ regulatory bodies and associations around the world and operationalizes data governance through 800+ privacy impact assessments each year
• Acxiom’s people are at the heart of more than 50 years of delivering innovative solutions to solve big challenges

Data Privacy

Acxiom acts as both a “Data Controller” and a “Data Processor” under the GDPR. Acxiom acts as a data controller with respect to personal data about its employees in the EU (i.e., human resource data), personal data it collects from its clients and prospective clients (i.e., its own customer relationship management data), and personal data about EU citizens it licenses from others (i.e., EU personal data Acxiom licenses to its clients).

Acxiom acts as a data processor under GDPR to the extent it processes personal data about EU citizens on behalf of its clients. In this instance, our clients are considered data controllers. Acxiom processes the personal data according to contract and written instructions from the data controller.

This privacy notice focuses on the personal data that Acxiom collects and processes that is used for insight, recognition, and contact purposes.

GDPR compliant

Integrations

Logo of Adform integration
Logo of Adobe Audience Manager integration
Logo of adsquare integration
Logo of Amobee integration
Logo of Apple Maps integration
Logo of AWS Data Exchange integration
Logo of DataXu integration
Logo of DemystData integration
Logo of LiveRamp IdentityLink™ Data Store integration
Logo of MediaMath integration
Logo of OpenPrise Data Marketplace integration
Logo of Oracle Data Marketplace (BlueKai) integration
Logo of Salesforce Audience Studio (fka Krux DMP) integration
Logo of The Trade Desk integration

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Frequently asked questions about Acxiom

What does Acxiom do?

Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies (IPG). For more information, visit acxiom.com.

How much does Acxiom cost?

The supported pricing models for Acxiom’s data are One-off purchase, Monthly license, Yearly license, and Usage-based. Get talking to a member of the Acxiom team to receive custom pricing options, information about data subscription fees, and quotes for Acxiom’s data offering tailored to your use case.

What kind of data does Acxiom have?

Address Data, Audience Data, Audience Targeting Data, B2B Contact Data, and 26 others

How does Acxiom collect data?

Many companies create composite views and project behaviors across millions of cookies. But Acxiom compiles insights on consumers, not just cookies. Acxiom’s consumer data and insights illuminate more than 162 million U.S. households with a plethora of descriptive and prescriptive attributes. We recognize 95 percent of U.S. consumers and match them in a way that’s privacy-compliant and direct-matched.

What’s Acxiom’s data privacy policy?

Acxiom acts as both a “Data Controller” and a “Data Processor” under the GDPR. Acxiom acts as a data controller with respect to personal data about its employees in the EU (i.e., human resource data), personal data it collects from its clients and prospective clients (i.e., its own customer relationship management data), and personal data about EU citizens it licenses from others (i.e., EU personal data Acxiom licenses to its clients). Acxiom acts as a data processor under GDPR to the extent it processes personal data about EU citizens on behalf of its clients. In this instance, our clients are considered data controllers. Acxiom processes the personal data according to contract and written instructions from the data controller. This privacy notice focuses on the personal data that Acxiom collects and processes that is used for insight, recognition, and contact purposes.

What are the best use cases for Acxiom’s data?

Leverage rich insights to reach, attract and retain relevant audiences across devices and channels. • Create highly qualified audiences by mixing, matching and layering elements. • Find look-alikes and extend reach with new prospect segments. • Optimize offers and messages. • Leverage data filters and apply suppression.

What platforms is Acxiom integrated with?

MediaMath, adsquare, The Trade Desk, DataXu, Adform, Adobe Audience Manager, Amobee, LiveRamp IdentityLink™ Data Store, Salesforce Audience Studio (fka Krux DMP), Oracle Data Marketplace (BlueKai), Apple Maps, OpenPrise Data Marketplace, AWS Data Exchange, and DemystData