Acxiom
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Acxiom Data Products: APIs & Datasets
Acxiom Pricing & Cost
Facebook
15% revenue share on media spend
Programmatic
starting from 0.75 EUR CPM
1st Party Onboarding
Records Under Management (RUM) Model
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About Acxiom
Acxiom in a Nutshell
Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies (IPG). For more information, visit acxiom.com.
Geo Coverage
Featured in
Use Cases
Leverage rich insights to reach, attract and retain relevant audiences across
devices and channels.
• Create highly qualified audiences by mixing, matching and layering elements.
• Find look-alikes and extend reach with new prospect segments.
• Optimize offers and messages.
• Leverage data filters and apply suppression.
Certifications & Associations
Data Sources & Collection
Many companies create composite views and project behaviors across millions of cookies. But Acxiom compiles insights on consumers, not just cookies. Acxiom’s consumer data and insights illuminate more than 162 million U.S. households with a plethora of descriptive and prescriptive attributes. We recognize 95 percent of U.S. consumers and match them in a way that’s privacy-compliant and direct-matched.
Key Differentiators
Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies (IPG). For more information, visit acxiom.com.
• 1,600 data specialists with unparalleled market knowledge of consumer data.
• 200+ industry experts with deep domain expertise across industries and specific use cases.
• Acxiom’s global privacy team works with 30+ regulatory bodies and associations around the world and operationalizes data governance through 800+ privacy impact assessments each year
• Acxiom’s people are at the heart of more than 50 years of delivering innovative solutions to solve big challenges
Data Privacy
Acxiom acts as both a “Data Controller” and a “Data Processor” under the GDPR. Acxiom acts as a data controller with respect to personal data about its employees in the EU (i.e., human resource data), personal data it collects from its clients and prospective clients (i.e., its own customer relationship management data), and personal data about EU citizens it licenses from others (i.e., EU personal data Acxiom licenses to its clients).
Acxiom acts as a data processor under GDPR to the extent it processes personal data about EU citizens on behalf of its clients. In this instance, our clients are considered data controllers. Acxiom processes the personal data according to contract and written instructions from the data controller.
This privacy notice focuses on the personal data that Acxiom collects and processes that is used for insight, recognition, and contact purposes.
Integrations
Frequently asked questions about Acxiom
What does Acxiom do?
Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies (IPG). For more information, visit acxiom.com.
How much does Acxiom cost?
The supported pricing models for Acxiom’s data are One-off purchase, Monthly license, Yearly license, and Usage-based. Get talking to a member of the Acxiom team to receive custom pricing options, information about data subscription fees, and quotes for Acxiom’s data offering tailored to your use case.
What kind of data does Acxiom have?
Address Data, Audience Data, Audience Targeting Data, B2B Contact Data, and 26 others
How does Acxiom collect data?
Many companies create composite views and project behaviors across millions of cookies. But Acxiom compiles insights on consumers, not just cookies. Acxiom’s consumer data and insights illuminate more than 162 million U.S. households with a plethora of descriptive and prescriptive attributes. We recognize 95 percent of U.S. consumers and match them in a way that’s privacy-compliant and direct-matched.
What’s Acxiom’s data privacy policy?
Acxiom acts as both a “Data Controller” and a “Data Processor” under the GDPR. Acxiom acts as a data controller with respect to personal data about its employees in the EU (i.e., human resource data), personal data it collects from its clients and prospective clients (i.e., its own customer relationship management data), and personal data about EU citizens it licenses from others (i.e., EU personal data Acxiom licenses to its clients). Acxiom acts as a data processor under GDPR to the extent it processes personal data about EU citizens on behalf of its clients. In this instance, our clients are considered data controllers. Acxiom processes the personal data according to contract and written instructions from the data controller. This privacy notice focuses on the personal data that Acxiom collects and processes that is used for insight, recognition, and contact purposes.
What are the best use cases for Acxiom’s data?
Leverage rich insights to reach, attract and retain relevant audiences across devices and channels. • Create highly qualified audiences by mixing, matching and layering elements. • Find look-alikes and extend reach with new prospect segments. • Optimize offers and messages. • Leverage data filters and apply suppression.
What platforms is Acxiom integrated with?
MediaMath, adsquare, The Trade Desk, DataXu, Adform, Adobe Audience Manager, Amobee, LiveRamp IdentityLink™ Data Store, Salesforce Audience Studio (fka Krux DMP), Oracle Data Marketplace (BlueKai), Apple Maps, OpenPrise Data Marketplace, AWS Data Exchange, and DemystData