Acxiom

Harnessing big data about real consumers to use for recognition, targeting, and measurement

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About

Founded in 1969, Acxiom focuses on creating the best possible insights across the most sources of data, effectively harnessing big data about real consumers for recognition, targeting, and measurement. Our secret sauce resides in our Safe Haven environment. where we ingest, clean, match, and enhance diverse data sets at scale in a privacy-compliant way. Many companies create composite views and project behaviors across millions of cookies, but Acxiom compiles insights on consumers, not just cookies. Acxiom’s consumer data and insights illuminate more than 162 million U.S. households with a plethora of descriptive and prescriptive attributes. We recognize 95 percent of U.S. consumers and match them in a way that’s privacy-compliant and direct-matched. Armed with the most accurate, comprehensive, and up-to-the-minute data available, advertisers can better understand their best customers and find more like them through diverse channels like online, mobile, television, email or direct mail.

Headquarter
United States of America

Data Offering

Audience DataLife Stage DataDemographic DataConsumer Behavior DataConsumer DataConsumer Transaction DataThird-Party DataMarketing DataEmail Address DataIdentity Graph DataInterest DataB2B Intent DataConsumer Marketing DataIn-market Audience DataBrand Affinity DataSeasonal Audience DataConsumer Purchase Data

Pricing

Acxiom has not published pricing information for their data services. This is common practice for data vendors and providers. Contact Acxiom to obtain current pricing.

Use Cases

Leverage rich insights to reach, attract and retain relevant audiences across
devices and channels.

• Create highly qualified audiences by mixing, matching and layering elements.

• Find look-alikes and extend reach with new prospect segments.

• Optimize offers and messages.

• Leverage data filters and apply suppression.

Geo Coverage

Asia (6)
China
Hong Kong
India
Japan
Philippines
Vietnam
Europe (3)
France
Germany
United Kingdom
North America (3)
Guatemala
Panama
United States of America
Oceania (1)
Australia

Certifications & Associations

Logo of ePrivacyseal certification

Data Sources & Collection

Many companies create composite views and project behaviors across millions of cookies. But Acxiom compiles insights on consumers, not just cookies. Acxiom’s consumer data and insights illuminate more than 162 million U.S. households with a plethora of descriptive and prescriptive attributes. We recognize 95 percent of U.S. consumers and match them in a way that’s privacy-compliant and direct-matched.

Key Differentiators

Founded in 1969, Acxiom focuses on creating the best possible insights across the most sources of data, effectively harnessing big data about real consumers for recognition, targeting, and measurement. Our secret sauce resides in our Safe Haven environment. where we ingest, clean, match, and enhance diverse data sets at scale in a privacy-compliant way. Many companies create composite views and project behaviors across millions of cookies, but Acxiom compiles insights on consumers, not just cookies. Acxiom’s consumer data and insights illuminate more than 162 million U.S. households with a plethora of descriptive and prescriptive attributes. We recognize 95 percent of U.S. consumers and match them in a way that’s privacy-compliant and direct-matched. Armed with the most accurate, comprehensive, and up-to-the-minute data available, advertisers can better understand their best customers and find more like them through diverse channels like online, mobile, television, email or direct mail.

Data Privacy

Acxiom acts as both a “Data Controller” and a “Data Processor” under the GDPR. Acxiom acts as a data controller with respect to personal data about its employees in the EU (i.e., human resource data), personal data it collects from its clients and prospective clients (i.e., its own customer relationship management data), and personal data about EU citizens it licenses from others (i.e., EU personal data Acxiom licenses to its clients).

Acxiom acts as a data processor under GDPR to the extent it processes personal data about EU citizens on behalf of its clients. In this instance, our clients are considered data controllers. Acxiom processes the personal data according to contract and written instructions from the data controller.

This privacy notice focuses on the personal data that Acxiom collects and processes that is used for insight, recognition, and contact purposes. Employees of Acxiom subsidiaries in the European Union should refer to their employee handbook for information regarding Acxiom’s privacy policies.

View Privacy Policy

Integrations

Logo of Adform integration
Logo of Adobe Audience Manager integration
Logo of adsquare integration
Logo of Amobee integration
Logo of Apple Maps integration
Logo of AWS Data Exchange integration
Logo of DataXu integration
Logo of DemystData integration
Logo of LiveRamp IdentityLink™ Data Store integration
Logo of MediaMath integration
Logo of OpenPrise Data Marketplace integration
Logo of Oracle Data Marketplace (BlueKai) integration
Logo of Salesforce Audience Studio (fka Krux DMP) integration
Logo of The Trade Desk integration

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