Acxiom

What does Acxiom do?

Founded in 1969, Acxiom focuses on creating the best possible insights across the most sources of data, effectively harnessing big data about real consumers for recognition, targeting, and measurement. Our secret sauce resides in our Safe Haven environment. where we ingest, clean, match, and enhance diverse data sets at scale in a privacy-compliant way. Many companies create composite views and project behaviors across millions of cookies, but Acxiom compiles insights on consumers, not just cookies. Acxiom’s consumer data and insights illuminate more than 162 million U.S. households with a plethora of descriptive and prescriptive attributes. We recognize 95 percent of U.S. consumers and match them in a way that’s privacy-compliant and direct-matched. Armed with the most accurate, comprehensive, and up-to-the-minute data available, advertisers can better understand their best customers and find more like them through diverse channels like online, mobile, television, email or direct mail.

What kind of data does Acxiom have?

Address Data, Audience Data, B2B Contact Data, Brand Affinity Data, and 4 others

How does Acxiom collect data?

Many companies create composite views and project behaviors across millions of cookies. But Acxiom compiles insights on consumers, not just cookies. Acxiom’s consumer data and insights illuminate more than 162 million U.S. households with a plethora of descriptive and prescriptive attributes. We recognize 95 percent of U.S. consumers and match them in a way that’s privacy-compliant and direct-matched.

What’s Acxiom’s data privacy policy?

Acxiom acts as both a “Data Controller” and a “Data Processor” under the GDPR. Acxiom acts as a data controller with respect to personal data about its employees in the EU (i.e., human resource data), personal data it collects from its clients and prospective clients (i.e., its own customer relationship management data), and personal data about EU citizens it licenses from others (i.e., EU personal data Acxiom licenses to its clients). Acxiom acts as a data processor under GDPR to the extent it processes personal data about EU citizens on behalf of its clients. In this instance, our clients are considered data controllers. Acxiom processes the personal data according to contract and written instructions from the data controller. This privacy notice focuses on the personal data that Acxiom collects and processes that is used for insight, recognition, and contact purposes. Employees of Acxiom subsidiaries in the European Union should refer to their employee handbook for information regarding Acxiom’s privacy policies.

What are the best use cases for Acxiom’s data?

Leverage rich insights to reach, attract and retain relevant audiences across devices and channels. • Create highly qualified audiences by mixing, matching and layering elements. • Find look-alikes and extend reach with new prospect segments. • Optimize offers and messages. • Leverage data filters and apply suppression.

What platforms is Acxiom integrated with?

MediaMath, adsquare, The Trade Desk, DataXu, Adform, Adobe Audience Manager, Amobee, LiveRamp IdentityLink™ Data Store, Salesforce Audience Studio (fka Krux DMP), Oracle Data Marketplace (BlueKai), Apple Maps, OpenPrise Data Marketplace, AWS Data Exchange, and DemystData