Acxiom

Harnessing big data about real consumers to use for recognition, targeting, and measurement

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Data Offering

Founded in 1969, Acxiom focuses on creating the best possible insights across the most sources of data, effectively harnessing big data about real consumers for recognition, targeting, and measurement. Our secret sauce resides in our Safe Haven environment. where we ingest, clean, match, and enhance diverse data sets at scale in a privacy-compliant way. Many companies create composite views and project behaviors across millions of cookies, but Acxiom compiles insights on consumers, not just cookies. Acxiom’s consumer data and insights illuminate more than 162 million U.S. households with a plethora of descriptive and prescriptive attributes. We recognize 95 percent of U.S. consumers and match them in a way that’s privacy-compliant and direct-matched. Armed with the most accurate, comprehensive, and up-to-the-minute data available, advertisers can better understand their best customers and find more like them through diverse channels like online, mobile, television, email or direct mail.

Countries

Americas (3)
Guatemala
Panama
United States of America
Asia (6)
China
Hong Kong
India
Japan
Philippines
Vietnam
Europe (3)
France
Germany
United Kingdom
Oceania (1)
Australia

Key Differentiators

Founded in 1969, Acxiom focuses on creating the best possible insights across the most sources of data, effectively harnessing big data about real consumers for recognition, targeting, and measurement. Our secret sauce resides in our Safe Haven environment. where we ingest, clean, match, and enhance diverse data sets at scale in a privacy-compliant way. Many companies create composite views and project behaviors across millions of cookies, but Acxiom compiles insights on consumers, not just cookies. Acxiom’s consumer data and insights illuminate more than 162 million U.S. households with a plethora of descriptive and prescriptive attributes. We recognize 95 percent of U.S. consumers and match them in a way that’s privacy-compliant and direct-matched. Armed with the most accurate, comprehensive, and up-to-the-minute data available, advertisers can better understand their best customers and find more like them through diverse channels like online, mobile, television, email or direct mail.

Certifications & Associations

Logo of ePrivacyseal certification.

Categories

Demographic DataBehavioral DataInterest DataCross-Device Identity DataB2B Intent DataIn-market & Intent DataBrand Affinity DataConsumer Transaction DataSeasonal DataAudience Data

Use Cases

Leverage rich insights to reach, attract and retain relevant audiences across
devices and channels.

• Create highly qualified audiences by mixing, matching and layering elements.

• Find look-alikes and extend reach with new prospect segments.

• Optimize offers and messages.

• Leverage data filters and apply suppression.

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